School case about new product and business model to enter product onto market.

1. On the Wave of „No Smoking“ Era Business Plan PRETTY B OX Feel free to re-use or mash-up this presentation under Creative Commons 2.0 licence (non-commercial, attribution)

3. the alchemy of business model

6. If you do not like pictures on the cigarette box... PRETTY B OX

7. idea!

8. PRETTY B OX

11. PRETTY B OX The product customized cigarette boxes

12. The market PRETTY B OX

13. The market PRETTY B OX

14. PRETTY B OX The competition

15. PRETTY B OX Distribution strategies

16. PRETTY B OX Pricing policies

17. PRETTY B OX Communication

18. Who Killed Tabbaco Buss ? A Forensic Investigation Photo by ~billysriotgirl0404 PRETTY B OX

19. PRETTY B OX What ’ s happened to Philip Morris ?

20. PRETTY B OX

21. SUICIDE Who Killed Tabacco Buss ? PRETTY B OX

22. How can you avoid it happening to you? PRETTY B OX

23. 1. describe it 2. discuss it 3. improve it 4. implement it

24. but there is no common language

25. Every fall can someone use to growth up his invention and enrichment... Martin & Eliska OCTOBER 200 8 : U NIVERSITY of N ORTHERN W IRGINIA (SBM) PRETTY B OX