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real estate schools.
214-697-5533 for more
information

2. Real Estate Marketing for the 21st Century
• Chapter One Page 6
• Do you have what it takes to become a
successful real estate agent?
• New Agent Concerns
• All Agent Must Think About
• Real Estate Marketing Changes Every Year
• Follow the Rule of Five
• Do you have a 15 minute Elevator Speech about
your Business?

3. Real Estate Marketing for the 21st Century
• Chapter Two Page 11
• Professionalism and Ethics.
• What is Ethics?
• What is Professionalism?
• NAR Code of Ethics
• When should you file all Ethics Complaint

4. Real Estate Marketing for the 21st Century
• Chapter Three Page 38
• Serving clients from children to seniors
• Children can be valuable allies
• Generation Y (Millennials)
• Generation X (Latch Key Kids)
• Baby Boomers
• The Silent Generation
• The GI Generation
• Average Age of REALTORS®

5. Real Estate Marketing for the 21st Century
• Chapter Four Page 45
• The psychology of marketing and prospecting in the 21st century
• There are three main applications of consumer behavior.
• Prospecting has Changed
• Domain Names
• E-Mail
• Web-Sites
• Smart Phones
• Texting
• Tweeting
• Face Book
• Linked In
• Why Blog
• Google Places
• Skype
• You Tube
• Can You Go Overboard with Social Media
• Creative Marketing
• Every Day Encounters

6. Real Estate Marketing for the 21st Century
• Chapter Five Page 63
• Selling Procedures and Financing
• So Your Prospecting is Paying Off
• Business Decisions still to be Made
• Are You Their Exclusive Agent
• Getting an Appointment for your Buyers Presentation
• Selecting and Showing Property
• Buyer Financing
• Affordable Housing
• Follow Up During Pending
• The ABCs of the Title Commitment
• Restrictive Covenants

7. Real Estate Marketing for the 21st Century
• Chapter Six Page 74
• Listing Procedures
• If you don't list you don't last
• Prospecting for Sellers
• Getting the Appointment
• Pricing the Property
• Selecting Comps
• Adjusting Comps
• Adjusting for Condition
• More About the Competition
• The Listing Appointment
• Seller's Disclosure of Condition
• Advertising the Property
• Are Open Houses Making a Comeback
• Successful Open Houses Do Not Just Happen
• Is Your Advertising Legal
• Presenting the Offer
• Follow Up During the Pending Stage

8. Real Estate Marketing for the 21st Century
• Chapter Seven Page 87
• Closing and Beyond
• A Pathway to Smoother Closings
• What does Title Insurance Cover?
• Where Does All That Money Go?
• After Closing
• Closing Gifts
• Past Clients
• Chapter Eight Page 95
• Are Real Estate Agents Affected by Laws?
• The Fair Housing Act
• RESPA
• Anti-Trust Laws (Price Fixing and Group Boycotts)
• Do Not Call Laws
• Exceptions to Do Not Call Laws
• DTPA as Amended in 2011

9. Real Estate Marketing for the 21st Century
• Chapter Nine Page 106
• Time Management and New Efficiencies
• Priorities
• Awesome More New Things to Make Your Life Easier
• RPR
• Google Places
• Pop Money
• Cloud Computing
• Chapter Ten Page 109
• Other Real Estate Specialties
• So many Specialties
• Condo Sales
• Farm and Ranch
• Unimproved Land
• Coastal Area Property
• Residential Sales or Management
• Commercial Sales or Management
• Industrial Property
• Let's explore Residential Property Management since so many agents have crossed into that area.