1. Peggy Lai 09013687
Lisa

4. IPR includes
 Patent: exclusive right given by a patent means that no one may use the
invention for professional purposes
 Trademark: is a distinctive sign or indicator used by an individual, business
organization or other legal entity to identify itself with its products or
services
 Design: protects the looks of
the product rather than its functions
 Copyright: The creator; the writer,
composer and artists has his/her right
to their intellectual work

5. Background
Sweden China
 Concept of Patent first  Concept of Patent first
introduced during the 17th introduced during the 21st
century. century
 First governmental authority  Intellectual property rights
established 1885 (IPRs) have been
 The Swedish Patent and acknowledged and protected
Registration Office (PRV) in the People’s Republic of
since 1978 China since 1979.
 First governmental authority
established 1980

6. Tradition
Sweden China
 Most successful inventors  Great civilization for millennia
during the 20th century  Until the 15th century, Chinese
 During the same time period technological discoveries and
many flourishing companies inventions were often far in
established advance of those in Europe.
 Individualistic Culture  No sense of protecting what they
 Earn Profit and Recognition have invented.
 High quality  E.g :Traditional Chinese
 ”Just a little bit” better Medicine(TCM), more than
2000 years ago, NO patent.

7. Swedish inventions
 Dynamite (1867)
 Spherical Bearings (1907)
 Tetra Pak (1944)
 Pacemaker (1958)
…and what did the Chinese people do at this time?

9. Chinese Inventions
The famous Four Great Inventions:
Gunpowder (the 9th century )
Printing (in 868 )
Compass (4th-century BC)
Papermaking (AD 105)
...... What were the Swedish doing?

11. Changes in attitude towards IPR
Sweden China
 Downloading of Music, Movies etc.  Pressure from the West and the
World Trade Organization
 Immaterial rights
 the State Intellectual Property
 Enforcement of IPRED-law Office ("SIPO")
(Intellectual Property Rights  Today, SIPO is responsible for
Enforcement Directive)  granting patents (national office),
 Stealing is illegal but free  registering semiconductor layout
downloading should be legal? designs (national office), and
 enforcing patents (local SIPO
offices),
 coordinating domestic foreign-
related IPR issues involving
copyrights, trademarks and
patents

12. Continued…
Sweden China
 Not accepted to look for or buy  China’s first patent law was
copied products at home enacted in 1984
 …but if we go somewhere else…  Chemical and pharmaceutical
 Increasing number of so called products, as well as
shopping trips to especially food, beverages, and flavorings
China are all now patentable
 Majority of those who go do buy  The Chinese Patent
copied products Law, enacted in 1993, for
Traditional Medical Knowledge
protection.
 Some Chinese own products are
seen E.g

13. However, does it work?
Sweden China
Limitations: Limitations:
 Downloading  China’s reliance on
 Works in the white market administrative
 Black Market  X Criminal measures
• Private persons  Corruption
• Organized criminal groups
 Limited training to
 Lack resources enforcement officials
 Penalties  Lack of Public Education
 Public Education Present

14. IKEA
 In China since 1998
 11 Furniture in Kunming
 Copied the whole experience of IKEA
 How to protect against this?
…luckily, they did not even try to copy…

15. The Swedish Meatballs

16. References
 http://wraltechwire.com/business/tech_wire/opinion/story/277
6264/
 http://www.sipo.gov.cn/zcfg/
 http://www.mac.doc.gov/china/docs/businessguides/intellectua
lpropertyrights.htm
 http://www.slu.se/en/collaborative-centres-and-projects/slu-
holding/for-researchers/protection-of-inventions/
 http://awapatent.com/?id=11479
 http://www.e24.se/business/falsk-ikea-hittad-i-kinesisk-
stad_2965846.e24
 http://www.prv.se/In-English/

17. Questions
 Why does the Chinese authorities fail to impliment
the laws restricting the copying of products – is it a
question of the mindset or the size of the population
that complicates the issue most?
 Do you think that protection IPR is a medium of
boosting creativity or instead rather working in the
opposite direction?