When you sell in a competitive market figuring out how to make yourself stand out can be a major challenge. That's why in this edition of ConversionXL website reviews, editor Tommy Walker will analyze TeamColony and walk you through how they can improve.

1. Designing a Landing Page
When What You Sell Isn’t
Unique
ConversionXL Website Reviews

2. If You Want To Compete
You Have To Ask:
• Is It Visually Clear What You’re Selling?
• Does Your Copy Make It Clear How You’re Different?
• Are You Giving Me A Reason To Take Action?
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3. Click Here To Watch The Video Review

4. First Impression:
- Design is ok.
- Contrast Shows Me
Where To Click
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5. But…
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6. This Headline Doesn’t
Really Tell Me About The
Product
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7. And the Subheader Is
Made of Fluffy
Buzzwords.
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8. Can’t I Just Do This With A Project Manager &
An Email Account?
Why Do I Need Software To Do This?
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9. Same question applies here
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10. Software Doesn’t Motivate
People. People Motivate
People.
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11. How Come These Things Can’t
Be Done With A “Checkin”
Email?
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12. This Image Doesn’t Tell Me
Anything About Your Product.
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13. Is it an analytics tool?
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14. Is It A
Calendar/Publishing/Schedulin
g Tool?
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15. How Does It Help My Team?
How Does That Translate From
Email to Software?
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16. How Do You Make The
Connection From Here?
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17. How Do You Make The
Connection From Here?
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18. To Here?
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19. One Thing Worth
Experimenting With Is An
Animated Gif To Make
This Clearer
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20. But Really, If These Questions Aren’t Answered,
Why Would You Expect Me To Do This?
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21. Furthermore, If You Haven’t Answered Those
Questions Yet, Do You Think I Care About This?
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23. Take a step back and ask:
- What’s The Real Problem We’re Solving Here?
- What Do New Customers Say When They Sign Up For Us?
- Can We Show The Product In Action So It’s Even Clearer What It
Does?
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24. Beyond That, I Also Have To Ask…
Why Make Me Click A Button To Send Me To A
Separate Account Page?
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25. Couldn’t This…
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26. Be Just As
Effective Here?
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27. And What If…
After you said get started you brought them
straight into the product…?
… and only asked them to enter a password
once they’ve had the chance to “play” with
the software a bit?
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28. That Way You Can Capture Email Addresses
More Easily…
… AND… have a better idea who your more
qualified leads are right away…
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29. This will allow you to create a more targeted
email on boarding series for the people who
DO create a password…
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30. While building a database of email
addresses that can be used for:
-Ad retargeting
-Win-back campaigns
-Or content marketing
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31. Recommended Reading:
• Finding A Value Proposition When What You Sell Isn’t Unique
• Are You Effectively Communicating How You’re Different?
• Everything You Need To Know About Creating Killer Explainer Videos
• Mastering The Call To Action - Words, Size, Color & Location

32. Previous Video
How To Get More Blog Subscribers
Actionable From Industry Experts
Interviews With Smart People
Click To WatchClick Here To Play Video

33. Thank you
For 13 Ways To Increase Your Conversions Right Now
visit
http://ConversionXL.com

34. Don’t Forget To