ConversionXL reviews home pages of 5 different websites. See them all at http://conversionxl.com/blog

1. ConversionXL reviews
Assessing for persuasive design

3. Looks good, great first impression.
The dude captures attention.

4. This guy is
*really* happy. #1
item in visual
hierarchy. But
attention is not
directed
anywhere. And
why is he wearing
Wistia t-shirt?

5. Blue on blue is
hard to read,
headline doesn’t
grab attention

6. BUT WHAT IS THIS SITE ABOUT??

7. BUT WHAT IS THIS SITE ABOUT??
WHO IS IT FOR?

8. BUT WHAT IS THIS SITE ABOUT??
WHO IS IT FOR?
WHAT CAN AND SHOULD I DO
HERE? WHY?

9. This “headline” is below the logical
end. Look at Gestalt design
principles.

10. But even if I read it, I still don’t
understand what is it, for whom
and why. Clarity ftw!

11. The following list of benefits does
not tell me anything. I don’t care
until I understand.

12. And where is the call to action?
What do you want me to do on
this page?

14. What is this place? What can I do here? Why should I do it?

15. Is it for
ecommerce? TV
shows? Blogs?
All of the
above? Help me
understand.

16. Most people do
not see below
this line. You
need to make
the case above
the fold.

17. How is it better/different from other search solutions?

18. How is it better/different from other search solutions?
Oh yeah, says who?

19. Too much too
soon. I’m not
going to sign up
when confused.

20. Start free trial. How long is it? Full
features? Credit card required?
How much pain involved? How
much is it after trial?

22. Nice, yet another ecommerce site. This is surely
different from the other gazillion online stores.

23. Or is it? In fact, its exactly the same. Where’s
the value proposition, bro? Why shop here?
What do you even sell?

24. Or is it? In fact, its exactly the same. Where’s
the value proposition, bro? Why shop here?
What do you even sell?

25. Auto-rotating banners? Dude.

26. This widget only slows down
your site. People don’t share
yet another ecommerce site
type of sites. (Got cat pics?)

28. Your CSS for the background
image is not working well. I
tested 3 different browsers /
screen resolutions.

29. But I understand there’s a better way to
tell my story. Great. What is it? Where do
I click / opt-in to find out?

30. Am I supposed to know what this
warefare is?

31. Clever is cute, but clarity trumps it all.

32. Clever is cute, but clarity trumps it all.

34. Value prop needs copywriting help. This
is ego-centric. We specialize, we offer etc.

35. It also looks like it’s not really
important, low in visual hierarchy.
Light green font = poor choice.

36. Forget mega menus. Giga menu awaits!

37. Don’t expect that people click on these. They
won’t and shouldn’t. State the benefit right
away, skip “our”.

38. How many customers come to look
for a specific thing? If many, you
need to make search more
prominent. Amazon style.

40. First impression: it’s nice!

41. This area is awfully
crowded. Credit card &
security info not needed
at this stage. I’m not
thinking about buying, but
understanding.

42. You really want me to
watch this, don’t ya.
Well how long is it?

43. Don’t tell me it’s 8
minutes! Test a
shorter version.

44. When I played it, the
dude spoke so fast it
seemed like a
prescription drug
commercial. Slow
down bro!

45. Good CTA. I’d stand out better
without the credit cards above.
Also test shorter version + adding
a secondary CTA.

46. Using sub-headlines like that and
partially visible content is a great
way to get people to scroll down.

47. Great idea!

48. Love the
idea list.
But the font
size is too
small.

49. Wow, Owen
Wilson uses it!

50. Thank you
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http://conversionxl.com