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Social Audience Report
                                                 Key Metrics: @infoarbitrage | Jan - 24 - 2012

                                                                              Total Followers
                                                       Total Followers
                                                                              @infoarbitrage has 12,719 total followers and we've mapped the digital footprints of
                                                         12,719               every one of them. We then segment the audience into Consumers, Businesses,
                                                                              Private, and Unknown (which is a mix of anonymous and spam).




                                                                              Identified Audience
                                                      Identified Audience
                                                                              Is the percentage of the audience that could be identified as Consumers,
                                                                              Businesses or Private accounts; the higher the ratio the healthier the audience.
                                                      7,581         60%       Consumers are defined as individuals who are publicly identifiable, determined by
Roger Ehrenberg
                                                                              over 30 factors.
@infoarbitrage | Feb 10 2008


                                                          Social Pull         Social Pull
Big Data VC at IA Ventures. Data junkie. Quant
                                                                              Pull is an audience-based metric that measures an audience's transparency, level
dude. Baseball coach.
                                                                              of social participation and their total consumer reach, as compared to the average
                                                            40x               social audience. In calculating a Pull score, we value quality above mere quantity
                                                                              and include active and passive audience members. The more transparent, active
                                                                              and connected the audience the larger the social Pull.

                                                 Social Audience Breakdown
     Tweets             10,284                                                                                                               Insights:

     Followers          14,685                                                                                                                @infoarbitrage has a
                                                                                                                                              average consumer ratio
     Following          259                                                                                                                   compared to other
                                                                                                                                              accounts.




                                                     AUDIENCE
                                                    BREAKDOWN
Audience Crossover


                                                                           Insights:

                                                                           @infoarbitrage and
                                                                           @infoarbitrage-friends
                                                                           share 0 followers.




                                                 Audience Crossover




                                                 Audience Reach Insights
Roger Ehrenberg
                                                                           Insights:
@infoarbitrage | Feb 10 2008
                                                                           On average each of
                                                                           @infoarbitrage
                                                                           fans/followers can
Big Data VC at IA Ventures. Data junkie. Quant                             potentially reach 3,208
dude. Baseball coach.                                                      people




                                                     Average
                                                   Network Size


     Tweets             10,284                                             Insights:
                                                                           - 50% of
     Followers          14,685                                             @infoarbitrage's
                                                                           consumer audience have
                                                                           1- 500 connections.
     Following          259




                                                  Network Size
                                                   Breakdown
Audience Social Insights

                                                                            Insights:

                                                                            @infoarbitrage's 5992
                                                                            consumer audience is
                                                                            active on atleast 33,007
                                                                            social profiles and/or
                                                                            blogs.




                                                 Social Media
                                                     Use



                                                                            Insights:
                                                                            42% of @infoarbitrage's
                                                                            consumer audience has
Roger Ehrenberg                                                             been matched to a
                                                                            Facebook profile.
@infoarbitrage | Feb 10 2008
                                                                             @infoarbitrage's
                                                                            consumer audience uses
                                                                            Quora more than the
Big Data VC at IA Ventures. Data junkie. Quant                              average.
dude. Baseball coach.




                                                   Social
                                                 Memberships


     Tweets             10,284

                                                                            Insights:
     Followers          14,685
                                                                            35% of @infoarbitrage's
                                                                            consumer audience have
     Following          259                                                 been identified as a Geo
                                                                            Location.




                                                   Online
                                                 Activities
Audience Demographics Insights

                                                                                  Insights:
                                                                                  @infoarbitrage's
                                                                                  audience is 86% male
                                                                                  and 14% female.




Roger Ehrenberg                                      GENDER
@infoarbitrage | Feb 10 2008



Big Data VC at IA Ventures. Data junkie. Quant
dude. Baseball coach.

                                                                                  Insights:

                                                                                  37% of @infoarbitrage's
                                                                                  audience is between 26 -
                                                                                  35.




     Tweets             10,284

     Followers          14,685

     Following          259                         AGE RANGE
Audience Demographics Insights

                                                                                  Insights:
                                                                                  Compared to the average,
                                                                                  @infoarbitrage's female
                                                                                  audience is more in the
                                                                                  age range of 36 - 45.




                                                 AGE BY GENDER
Roger Ehrenberg                                     FEMALE

@infoarbitrage | Feb 10 2008



Big Data VC at IA Ventures. Data junkie. Quant
dude. Baseball coach.


                                                                                  Insights:
                                                                                  Compared to the average,
                                                                                  @infoarbitrage's male
                                                                                  audience is more in the
                                                                                  age range of 46 - 55.



     Tweets             10,284

     Followers          14,685
                                                 AGE BY GENDER
     Following          259                         MALE
Audience Geographic Insights

                                                                                Insights:
                                                                                @infoarbitrage has more
                                                                                people from New York,
                                                                                New York, USA than
                                                                                average.




                                                    TOP 10 CITIES
Roger Ehrenberg
@infoarbitrage | Feb 10 2008



Big Data VC at IA Ventures. Data junkie. Quant
dude. Baseball coach.


                                                                                Insights:
                                                                                @infoarbitrage has more
                                                                                people from New York,
                                                                                USA than average.




     Tweets             10,284

     Followers          14,685

     Following          259                          STATES
Audience Geographic Insights

                                                                                Insights:
                                                                                @infoarbitrage has more
                                                                                people from USA than
                                                                                average.




                                                     COUNTRY
Roger Ehrenberg
@infoarbitrage | Feb 10 2008



Big Data VC at IA Ventures. Data junkie. Quant
dude. Baseball coach.




     Tweets             10,284

     Followers          14,685

     Following          259
Audience Interests Insights

                                                                               Insights:
                                                                               Compared to the averge
                                                                               audience,
                                                                               @infoarbitrage's top
                                                                               three interests are
                                                                               Technology, Business,
                                                                               and Politics.




                                                     INTEREST
Roger Ehrenberg
                                                     AFFINITY
@infoarbitrage | Feb 10 2008



Big Data VC at IA Ventures. Data junkie. Quant
dude. Baseball coach.




     Tweets             10,284

     Followers          14,685
                                                 Audience Education Insights
     Following          259
                                                                               Insights:

                                                                               @infoarbitrage's
                                                                               followers attended 'Ivy
                                                                               League college's more
                                                                               than average.




                                                     EDUCATION
                                                     TYPE
Audience Career Insights

                                                                            Insights:
                                                                             @infoarbitrage's
                                                                            consumer audience has a
                                                                            high level of income
                                                                            compared to the average.




                                                  INCOME LEVEL


                                                                            Insights:
                                                                            Compare to average
                                                                            audience
                                                                            @infoarbitrage's top
                                                                            three industries are
                                                                            Internet, Technology, and
Roger Ehrenberg                                                              Financial.

@infoarbitrage | Feb 10 2008



Big Data VC at IA Ventures. Data junkie. Quant
dude. Baseball coach.




     Tweets             10,284
                                                     INDUSTRY
     Followers          14,685

     Following          259

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PeekAnalytics social audience reports @infoarbitrage (Roger Ehrenberg)

  • 1. Social Audience Report Key Metrics: @infoarbitrage | Jan - 24 - 2012 Total Followers Total Followers @infoarbitrage has 12,719 total followers and we've mapped the digital footprints of 12,719 every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 7,581 60% Consumers are defined as individuals who are publicly identifiable, determined by Roger Ehrenberg over 30 factors. @infoarbitrage | Feb 10 2008 Social Pull Social Pull Big Data VC at IA Ventures. Data junkie. Quant Pull is an audience-based metric that measures an audience's transparency, level dude. Baseball coach. of social participation and their total consumer reach, as compared to the average 40x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 10,284 Insights: Followers 14,685 @infoarbitrage has a average consumer ratio Following 259 compared to other accounts. AUDIENCE BREAKDOWN
  • 2. Audience Crossover Insights: @infoarbitrage and @infoarbitrage-friends share 0 followers. Audience Crossover Audience Reach Insights Roger Ehrenberg Insights: @infoarbitrage | Feb 10 2008 On average each of @infoarbitrage fans/followers can Big Data VC at IA Ventures. Data junkie. Quant potentially reach 3,208 dude. Baseball coach. people Average Network Size Tweets 10,284 Insights: - 50% of Followers 14,685 @infoarbitrage's consumer audience have 1- 500 connections. Following 259 Network Size Breakdown
  • 3. Audience Social Insights Insights: @infoarbitrage's 5992 consumer audience is active on atleast 33,007 social profiles and/or blogs. Social Media Use Insights: 42% of @infoarbitrage's consumer audience has Roger Ehrenberg been matched to a Facebook profile. @infoarbitrage | Feb 10 2008 @infoarbitrage's consumer audience uses Quora more than the Big Data VC at IA Ventures. Data junkie. Quant average. dude. Baseball coach. Social Memberships Tweets 10,284 Insights: Followers 14,685 35% of @infoarbitrage's consumer audience have Following 259 been identified as a Geo Location. Online Activities
  • 4. Audience Demographics Insights Insights: @infoarbitrage's audience is 86% male and 14% female. Roger Ehrenberg GENDER @infoarbitrage | Feb 10 2008 Big Data VC at IA Ventures. Data junkie. Quant dude. Baseball coach. Insights: 37% of @infoarbitrage's audience is between 26 - 35. Tweets 10,284 Followers 14,685 Following 259 AGE RANGE
  • 5. Audience Demographics Insights Insights: Compared to the average, @infoarbitrage's female audience is more in the age range of 36 - 45. AGE BY GENDER Roger Ehrenberg FEMALE @infoarbitrage | Feb 10 2008 Big Data VC at IA Ventures. Data junkie. Quant dude. Baseball coach. Insights: Compared to the average, @infoarbitrage's male audience is more in the age range of 46 - 55. Tweets 10,284 Followers 14,685 AGE BY GENDER Following 259 MALE
  • 6. Audience Geographic Insights Insights: @infoarbitrage has more people from New York, New York, USA than average. TOP 10 CITIES Roger Ehrenberg @infoarbitrage | Feb 10 2008 Big Data VC at IA Ventures. Data junkie. Quant dude. Baseball coach. Insights: @infoarbitrage has more people from New York, USA than average. Tweets 10,284 Followers 14,685 Following 259 STATES
  • 7. Audience Geographic Insights Insights: @infoarbitrage has more people from USA than average. COUNTRY Roger Ehrenberg @infoarbitrage | Feb 10 2008 Big Data VC at IA Ventures. Data junkie. Quant dude. Baseball coach. Tweets 10,284 Followers 14,685 Following 259
  • 8. Audience Interests Insights Insights: Compared to the averge audience, @infoarbitrage's top three interests are Technology, Business, and Politics. INTEREST Roger Ehrenberg AFFINITY @infoarbitrage | Feb 10 2008 Big Data VC at IA Ventures. Data junkie. Quant dude. Baseball coach. Tweets 10,284 Followers 14,685 Audience Education Insights Following 259 Insights: @infoarbitrage's followers attended 'Ivy League college's more than average. EDUCATION TYPE
  • 9. Audience Career Insights Insights: @infoarbitrage's consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @infoarbitrage's top three industries are Internet, Technology, and Roger Ehrenberg Financial. @infoarbitrage | Feb 10 2008 Big Data VC at IA Ventures. Data junkie. Quant dude. Baseball coach. Tweets 10,284 INDUSTRY Followers 14,685 Following 259