I presented this slides during the 2nd Edition of Lean Startup Machine in São Paulo on Feb 2013. This was a great event and I'm really grateful for the opportunity.
26. BTW, you should offer all of
them in some capacity.
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27. 6 Essential Metrics for Your
Subscription Business
•MRR
•CHURN
•ARR
•CAC
•ACS
•CLTV Chaotic Flow by Joel York
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28. Example
A two year subscription contract
with a total contract value (TCV) of $24K
ARR = $12K per year = $24K / 2 Years
MRR = $1,000 per month
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34. • Calculate out on an uniform population
• Measure the right interval for the customer
• Separate MRR Growth from Churn Growth
• Business Systems are a must to scale
• Exclude New Customers
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51. Company Snapshot!
• Founded July 2009 $27M venture capital raised
• TechStars graduate
(Boulder, CO)
• 120 employees:
– HQ: Boulder, CO
– Eng: Anaheim, CA, Romania Angel investors include:
• Scott Petry (Founder, Postini)
• Matt Mullenweg (Founder, Wordpress)
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52. We eat our own dog food.
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53. +
Our Own Backend Tools
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