Updated workshop presentation as presented in Ottawa, ON on April 19th. This presentation is a guide to crowdsourcing and citizen engagement for organizations from a variety of types. Also presented was the Ideavibes Crowd Engagement Platform.

1. Practical Crowdsourcing & Citizen Engagement Paul Dombowsky

2. Workshop Overview Time: 11:30am to 2:00pm Speakers: Paul Dombowsky Founder and ceo of Ideavibes / Fundchange Follow-up: Slides Demo of Ideavibes Crowd Engagement Platform 4

3. Agenda 11:36Welcome and Agenda 11:40Round table introductions - experience with crowdsourcing and citizen engagement 12:00What is Crowdsourcing? How can it be used for Citizen Engagement Examples Best Practices Challenges and Opportunities Engage4change Case Study Tools 1:25 Q&A 1:45 Wrap-up and Evaluation 4

4. Opening …the world is becoming too fast, too complex and too networked for any organization to have all the answers inside. YochaiBenkler, Yale University from the Wealth of Networks 2

5. Crowdsourcing Defined Crowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means. Why Bother? Organizations have a difficult time engaging with their communities to strengthen their relationship and be customer/citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. 2

6. Generations – Who Participates? 4

7. Where is Crowdsourcing being used? Citizen Engagement As a Business Model Corporate Vancouver Seattle NYC San Francisco quirky.com threadless.com 4

8. Who is your crowd? The crowd you know The crowd you don’t know Social Media Makes the Connection 4

9. Where InnovationFits – Citizen Engagement 4

10. The Appeal 4 Crowdsourcing surfaces new perspectives Invites participation from nontraditional sources Infuses real energy into the process of generating ideas and content Empowers people when they feel their voice is being heard Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns) Builds engagement and relationships with new audiences

11. Crowdsourcing works best if: 4 Focuses on a well-stated challenge Links to clear, well-articulated outcomes Balances input from ‘non-experts’ with guidance from ‘experts’ Targets communities with particular perspective or experience, rather than general crowds Makes clear how participating will be valuable to the crowd

12. Example 1 – Product Development - Branded IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop. In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! 6

13. Example 2: Product Development - Inventions Quirky is an all in one product development shop for inventors. 6

14. Example 3: Conference Agenda Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event. 6

15. Example 4: Citizen Engagement NYC Citizen Engagement Program 6

17. Referrals = 64% from Twitter

18. Cost = 500 ice cream cones ($1,000)

19. HumphrySlocombe’s Crowd= 320,000 twitter followers and Facebook Friends6

21. Pick the right crowd

22. Offer the right incentive (being heard is #1)

23. Don’t replace employees with the crowd

24. Benevolent Dictator

25. Monitor ideas and content to mitigate risk (liability)

26. Keep in simple – break things down

27. The crowd is generally right – if you are accessing the right crowd with the right question4

29. Narrow crowds product narrow results

30. No follow-through causes creditability hit

31. If you say you are generating solutions for X, communicate what happened and why

33. Ideation often requires refinement – understanding what your crowd is saying by ‘x’8

35. Facebook Fan Page, Twitter Polls, YouTube Responses

36. Do it on a larger scale using existing applications

37. Ideavibes, Ideascale, Chaordix

38. Partner with a Brand

39. Pepsi’s project at SXSW – amplified crowds4

41. Able to run multiple campaigns at once

42. Can run Crowdsourcing and Crowdfunding Campaigns

43. Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)

44. Hosted solution (in Canada)

45. Able to be implemented on existing website or set-up in new, destination site

46. Social Media connected

47. One of few sub $1000/month solutions4

48. How Does Ideavibes Compare? Enterprise Collaboration or Idea Management Large – multi-functioning platforms for Idea Management Integrated into change management and process improvement lifecycles Middle-tier Focused Crowdsourcing Apps Purpose-built customizable apps focused on crowdsourcingand crowdfunding Departmental employee corporations Multiple crowdsourcing and crowdfunding campaigns Ad-hoc website or Social Media widgets Developed by web teams with basic functionality Functionality as opposed to business process driven 4

50. “Crowdsourcing” – book by Jeff Howe

51. Blog: crowdsourcing.org

52. Blog: blog.ideavibes.com4

53. Thank you Paul Dombowsky | 613.878.1681 | paul@ideavibes.com www.ideavibes.com