For the research Intel conducted, we discovered Small Business does not equal SMB. In this presentation, it shows the behavior differences between small and medium size companies (managed and unmanaged IT).

1. Small Business is Not
SMB
Small and Medium Sized Business
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

2. Small Business is not SMB
Many professionals lump Small and
Medium Businesses into one category
SMB
Small and medium sized business
( To separate SMBs from Large Enterprises )
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

3. Small Business is not SMB
On the Surface this
division appears to
Make Sense...
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

4. Small Business is not SMB
But is this grouping
truly valid?
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

5. Small Business is not SMB
Good Question!
asked it, too.
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

6. Small Business is not SMB
To answer this, Intel conducted
61 in-depth interviews with small
and medium sized businesses
(with & without IT) in 3 countries:
U S A I N D I A C H I N A
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

7. Small Business is not SMB
The differences
were significant.
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

8. Small Business Medium Business
Small Business is not SMB
(Without IT) (With IT)
Business Operation-
IT Environment Oriented
IT Project-Oriented
Purchase
Reactive Proactive
Behavior
Product
Price-Conscious Brand-Conscious
Preference
Internal Team Debate
Technology External Vendor
& External Vendor
Recomendations Recommendations
Recommendation
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

9. Small Business Medium Business
Small Business is not SMB
(Without IT) (With IT)
Funding/Budget Unplanned Planned
Relies Mostly on
Purchase Retail Outlets, Also Relies More on
Channel Leverages Trusted Trusted Vendors
Vendors
PC/Server Keeps Devices or PC Informal Refresh
Refresh Cycle Until They Break Cycle
Self-Rated as ‘HIGH’ Makes an Effort to
Security But Little Actual Address Security
Spending to Address it Concern
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

10. Small Business is not SMB
Employee size and presence of IT play a key
factor in infrastructure and technology needs
=
Employee size < 20 is very different
than that of employee size > 100
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

11. Small Business is not SMB
Lumping small business
and medium business into
one segment obscures the
real differences between
them and often inflates the
true small-business potential.
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

12. Small Business is not SMB
We changed our strategy
Small Business Strategy Enterprise Strategy
( Medium & Large Business )
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

13. Small Business is not SMB
How does your
company treat
SMB?
www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner

14. www.pamdidner.com gplus.to/pamdidner
Pam@Didner.com linkedin.com/in/pamdidner
@pamdidner slideshare.net/pdidner
facebook.com/PamDidner pinterest.com/PamDidner
CONNECT!