The document discusses various rhetorical devices and techniques of persuasion that can be used to positively or negatively frame information, including euphemisms, comparisons, definitions, explanations, loaded questions, exaggeration, ridicule, and implied or unavailable evidence. It notes that even subtle or fleeting uses of such techniques can influence behavior and have long-lasting effects below the threshold of consciousness. Critical thinking is important for identifying non-argumentative persuasion attempts and checking spontaneous beliefs.

1. Persuasion Through Rhetoric Words, Phrases, and Simple Assertions

2. A psychological point about rhetoric and suggestion... It’s a fact that even fleeting impressions may have measurable influence on behavior.

3. A psychological point about rhetoric and suggestion... It’s a fact that even fleeting impressions may have measurable influence on behavior. The operation of such influences may occur below the threshold of consciousness.

4. A psychological point about rhetoric and suggestion... It’s a fact that even fleeting impressions may have measurable influence on behavior. The operation of such influences may occur below the threshold of consciousness. The positive and negative impressions made by use of rhetorical devices, while they may sometimes seem trivial, can have powerful and long-lasting effects.

5. A psychological point about rhetoric and suggestion... It’s a fact that even fleeting impressions may have measurable influence on behavior. The operation of such influences may occur below the threshold of consciousness. The positive and negative impressions made by use of rhetorical devices, while they may sometimes seem trivial, can have powerful and long-lasting effects. Critical thinking addresses influence of rhetoric in two ways: (1) helps identify attempts at non-argumentative persuasion (2) helps check “spontaneous” beliefs and impulses