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Social Networking
and Your Career

www.pcsweeney.com
What is Social Media?

www.pcsweeney.com
The Power of Social Media

www.pcsweeney.com
Social Capital - Harnessing the Power

“refers to the collective value of all 'social networks' and
the inclinations that arise from these networks to do
things for each other” - Putnam
www.pcsweeney.com
Already Putting Something Out There?
Many companies
review your
online profile
before deciding
to hire you.

www.pcsweeney.com
Your Online Identity is Your Brand
 Pictures
 Friends
 Networks
 Profiles
 Catchphrases
 Videos
 Message

www.pcsweeney.com
What is Your Goal?
 Career
 Notoriety
 Fun
 Recognition
 Make $$
 Make Friends
www.pcsweeney.com
Where Do I Begin? - Evaluation
Your Online Profile
(Google Yourself)
 Multi-media
 Static Websites
 Social Networks
 Mentions
Your Friends (and
enemies) are probably
already talking about
you!
www.pcsweeney.com
What Do You Want to Say?
What do you want said about you?

www.pcsweeney.com
Where Do You Want to Say it?
What is your
Audience
using?

www.pcsweeney.com
Who Do You Want To Say it To?

www.pcsweeney.com
Getting Out There and Making Friends
 Communicate
Hashtags
 Ask
 Provide
 Promote
 Retweets
 Answer ?s
 BE FRIENDLY!!
 Or…
www.pcsweeney.com
Catch a Meme Wave!

www.pcsweeney.com
What Not to Do…
 Negativity
 Lie
 Religion
 Drugs
 Sex
 Politics
 Troll

www.pcsweeney.com
Monitoring Your Message
 Google Alerts
 TwinBox
 Searches
 Rating Sites
 Listen

www.pcsweeney.com
They Are Talking… Now What?

www.pcsweeney.com
Maintain, Maintain, Maintain
 Be Continuous
 Be Consistent
 Be Punctual
 Deliver

www.pcsweeney.com
Some Success Stories
Youtube Success

www.pcsweeney.com
Some Success Stories
Twitter
Success

www.pcsweeney.com
Some Success Stories
Online
Brand Success

www.pcsweeney.com
Other Ways to Succeed…
 Find a Job
 Get Promoted
 Get Elected
 Make money
 Become an “Expert”
 Get Free stuff
 Start a business
www.pcsweeney.com

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