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Libraries and Online Social Capital

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Patrick "PC" Sweeney
Patrick "PC" Sweeney

Libraries work to develop social capital within their communities, but what about social capital in the online environment? This presentation will explain the importance of online social capital as an answer to the question - Why and how should libraries connect to users online?

Technology
1 of 19
Raising Online Social Capital Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
Raising Online Social Capital Definition - Social Capital www.pcsweeney.com -Networks, understanding and values that shape the way we relate to each other and participate in social activities. -The attitude, spirit and willingness of people to engage in collective, civic activities. Over time, social capital builds what may be termed as social infrastructure, a key item discussed in the Strategic Social Plan. -The networks and connections between people that contribute to social cohesion
Raising Online Social Capital Definition - Online Social Capital www.pcsweeney.com Online Social Capital works exactly the same way that social capital works in the physical world. The same social benefits of working cohesively together are present in the digital world and the benefits should be recognized in the same way.
Raising Online Social Capital Why is social capital important? www.pcsweeney.com -Increase Organizational awareness -Increases in civic engagement -Develops respect and appreciation of your organization -Helps to create partnerships -Organizational branding -It can be spent or invested as actual capital
Raising Online Social Capital ,[object Object],http://www.washingtonpost.com/wp-dyn/content/article/2009/05/21/AR2009052104472.html For Example…
Raising Online Social Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How does it work?
Raising Online Social Capital
Raising Online Social Capital Library Website/OPAC ,[object Object],Library Website/ OPAC
Raising Online Social Capital Static Websites ,[object Object],[object Object],[object Object],[object Object],Static Websites Library Website/ OPAC
Raising Online Social Capital Social Networking ,[object Object],[object Object],[object Object],Static Websites Social Networking Library Website/ OPAC
Raising Online Social Capital BLOGs, VLOGs, Twitter, listservs ,[object Object],Static Websites Social Networking BLOGs VLOGs Library Website/ OPAC
Raising Online Social Capital Online Directories ,[object Object],Static Websites Social Networking BLOGs VLOGs Online Directories Library Website/ OPAC
Raising Online Social Capital Online News Sources ,[object Object],Static Websites Social Networking BLOGs VLOGs Online Directories Online News Library Website/ OPAC
Raising Online Social Capital Web Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools Library Website/ OPAC
Raising Online Social Capital Online Stores and advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores Library Website/ OPAC
Raising Online Social Capital User Review Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
Raising Online Social Capital Integrating Your OPAC ,[object Object],[object Object],[object Object],[object Object],[object Object],Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
Raising Online Social Capital Integrating Your Library Website ,[object Object],Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
Raising Online Social Capital The Whole Picture Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC

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Libraries and Online Social Capital

  • 1. Raising Online Social Capital Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC
  • 2. Raising Online Social Capital Definition - Social Capital www.pcsweeney.com -Networks, understanding and values that shape the way we relate to each other and participate in social activities. -The attitude, spirit and willingness of people to engage in collective, civic activities. Over time, social capital builds what may be termed as social infrastructure, a key item discussed in the Strategic Social Plan. -The networks and connections between people that contribute to social cohesion
  • 3. Raising Online Social Capital Definition - Online Social Capital www.pcsweeney.com Online Social Capital works exactly the same way that social capital works in the physical world. The same social benefits of working cohesively together are present in the digital world and the benefits should be recognized in the same way.
  • 4. Raising Online Social Capital Why is social capital important? www.pcsweeney.com -Increase Organizational awareness -Increases in civic engagement -Develops respect and appreciation of your organization -Helps to create partnerships -Organizational branding -It can be spent or invested as actual capital
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  • 19. Raising Online Social Capital The Whole Picture Static Websites Social Networking BLOGs VLOGs Online Directories Online News Web Tools E-Stores User Reviews Library Website/ OPAC