Make Market Change the fuel for Success. New Innovative manufacturing strategy outperforms the outsourcing short term strategy.

5. Source: HBS Prof. Clayton M. Christensen 60% on 20 EURO 20% on 5 EURO

6. Source: HBS Prof. Clayton M. Christensen

7. Source: HBS Prof. Clayton M. Christensen Beat competitors With functionality Beat competitors with speed, responsiveness and customization Performance Time Independent and proprietary Architecture Modular Architecture

18. Flexible manufactoring cost. Market trend towards high variety/low batch volumes cost Cost dedicated manufacturing Profit zone - fleksibel manufacturing Profitzone – dedicated manufacturing Preserved Customer value Volume/ Mix High/ low Low/ High Lost Customer value

22. Flow of processes Additional capacity Additional capability Matrix layout

24. Control hierarchy Physical information structure

28. Simple gripper assisted with robust with vision

31. Bowl feeding Flexible feeding

32. Cell phones: Display window Surface Coating

37. Mobile workstations Rotation disk Mobile Competence Cells

38. Mobile buffers and transportation

40. S caleable The production system’s ability to add/eliminate capacity and capabilities T ransparent Ready™ A daptive R obust G eneric A gile M obile E conomical Efficient Transparent Ready™ is a characteristics of the information system enabling access, sharing and exchanging of information wherever (globally) and whenever necessary The system is in an error tolerant capable to operate continuously and virtually unattended for a relative long period of time via self-diagnostic and -tuning A proactive design/measure parameter taken to ensure that the production system resists failure or reduced performance under changing conditions A proactive design/measure parameter focusing onrelaxing needfor changes to the production system due to changing conditions The system’s responsiveness to demand and product changes (both of long and short term nature) via focusing on the capabilities of fast and seamless change-over A mobile system architecture enables a reconfiguration (mixing and matching) of the individual functional system elements via standardized system interfaces The STARGAME paradigm necessitates a costing evaluation paradigm that promotes total costing and thus avoidance of sub-optimization due to short term operational focus only