GuestCentric is a fast, easy way for hotels to modernize their online business and attract guests using new engagement techniques like social commerce. Hotels can increase direct bookings 3x to 10x, lower distribution costs and fuel viral business.

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By Pedro Colaco
Modernizing hotel e-commerce

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Vision
Old solutions
don’t fit new
guests
Look, Book,
Interact
Why
GuestCentric
Agenda

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GuestCentric provides a
FAST and EASY way for
hotels to MODERNIZE their
online business

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The Independent Gap
400,000
independent
properties
60,000 4*, 5*
chain hotels

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Status quo
Our brand is huge:
we have staff and
spend loads of
money on
marketing
Our hotel is so
much better but
how can we
compete???

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Our vision
Level the playing field
for 400,000
independent hoteliers
This internet
thing is really
great!!!

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New age guests are different
Search specific products/experiences
Trust social word-of-mouth
82% prefer to book direct*

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Old solutions not fit for new reality
Shouldn’t hand over sales to 3rd parties
Custom-made software not future-proof
Pricing of web agencies out-of-whack

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Users visit 13-22 sites
before deciding
New Google Travel makes
search more efficient
– Acquired ITA for $800M
– Google Maps promotes owner
sites
– Social Search integrates word
of mouth
Google sees the travel opportunity

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Look
Search for
Options,
investigate
GuestCentric = Manage guest cycles
Interact
User reviews,
requests
Book
Select dates,
rooms,
packages
1
2
3

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Modern, innovative design
– PCW Travel Innovation Summit
2009
– WebAward winner 2010
Incentives to shop and
book
Social promotions and viral
distribution
Reputation monitoring
GuestCentric = Eye-catching solution

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Quick projects (weeks
not months!)
Elastic, accommodates
growth
Great user experience
Web mash-ups
Analytics in hotelier
terms
Web 2.0 = Easy-to-use technology

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GuestCentric value proposition
Boost direct bookings 3x to 10x
Fuel viral business
Prepare for the future competing
today

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How it works (properties up to 100 rooms)
Look: Website services cloud
Book: e-Commerce services cloud
Interact: Social marketing cloud
[ ] All-inclusive, fixed fee (yearly fee) [ ] 12 months pre-paid - $ 400 /month
[ ] 6 month pre-paid - $ 450 /month
[ ] Cost-controlled Pay-as-you-go
[ ] Website services cloud (yearly fee) $ 250
[ ] E-commerce services cloud Monthly revenue-share – 6% up to $ 499 /month
[ ] Social media cloud (yearly fee) $ 750

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GuestCentric fits three segments
Boutique/design
properties
(e.g. Crescent, Memmo,
Casa de Madrid)
Independent
properties
(e.g. Aiken, IGH Polo, Cuatro
Naciones)
Rural properties,
B&Bs, Inns, etc.
(e.g. American Presidents,
Baymont Inn Pella)
• Modern and elegant
• Social interaction
• Easy-to-use
• Cost-controlled
• OTA cost reduction
• Flexible promos
• Control over website
• Future-proof
• Quick, uncomplicated
• Unique look
• Access anywhere
• Pay-as-you-go
Why GuestCentric? Why GuestCentric? Why GuestCentric?

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WebAward Winner 2010
Bookings growing explosively
Customers satisfied
Experience portals moving to GuestCentric
Budget franchises starting
Great momentum in a down economy

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Why GuestCentric?
• 3x to 10x more
direct bookings
• Fuel viral business
• Prepare future
competing today
This internet
thing is really
great!!!

18. GUESTCENTRIC PROPRIETARY 10/20/10 18www.guestcentric.com
GuestCentric is a fast, easy way for hotels to modernize their
online business and attract guests using new engagement
techniques like social commerce. Hotels can increase direct
bookings 3x to 10x, lower distribution costs and fuel viral
business.
Contact us:
– www.guestcentric.com
– www.facebook.com/guestcentric
– www.twitter.com/guestcentric
– US: (203) 517- 0720
– International: +351 21 036-0900
Contact GuestCentric