The document outlines the campaign overview, goals, and timeline for the #1 Question: Is it Good for Children? public policy campaign led by PCA-WV. The campaign aims to have lawmakers consider how any policy or action will impact children. It will include a statewide kick-off on January 11, 2011 and community forums to educate lawmakers and advocate for children's issues. The document also details PCA-WV's 2011 proposed policy agenda requesting $1.1 million from the state legislature to fund evidence-based child abuse and neglect prevention programs.

2. #1 QUESTION:
CAMPAIGN OVERVIEW
• Public policy campaign led by PCA-WV.
• Our goal is that lawmakers and people from
all walks of life use the question “Is it good
for children?” as a litmus test for their
actions.
• Replaces Children’s Day at the Legislature.
• Provides stipends to support up to 25 local
events.

3. #1 QUESTION:
CAMPAIGN OVERVIEW
• Statewide kick-off on Jan. 11, 2011 (1.11.11)
• Legislative breakfast at Charleston
Marriott
• Press Conference at Capitol @ 1:11 pm
• Campaign updates distributed throughout
Legislative Session.
• Campaign website at www.01-11-11.org

4. COMMUNITY PUBLIC
POLICY FORUMS
• Mobilize grassroots advocacy activity for
children’s issues,
• Educate lawmakers about local priorities,
• Build relationships with lawmakers,
• Distribute information about #1 Question:
Is it Good for Children? campaign.

5. PCA-WV
2011 Proposed Policy Agenda
Ask state legislature for $1.1 million investment to
prevent child abuse and neglect BEFORE it occurs.
Funding would support:
– $300,000 for In-Home Family Education.
– $200,000 for evidence-based prevention education.
– $600,000 for community prevention projects.

6. $300,000
In-Home Family Education

$300,000 to support In-Home Family Education
programs and restore funding to FY 2010 level.

Funding will secure over $10.5 million in federal
funding for IHFE in WV over next 5 years.

CDC estimates child abuse could be reduced up to
40% if these programs were widely available.

7. $600,000
Community Prevention Projects

$600,000 to expand Partners in Prevention from 40
counties to all 55 counties – 38% increase.

Teams are key leaders for transformative change in
their communities.

Teams implement local initiatives that build
protective factors to prevent abuse and neglect.

8. $200,000
Evidence-based Prevention Education

$125,000 to expand Our Babies: Safe & Sound safe
sleep campaign and implement Period of PURPLE
Crying statewide and serve 21,000 babies per year.

$50,000 to expand Stewards of Children and train
3,000 adults. Long-term goal to train 5% of WV adults.

$25,000 to expand Strengthening Families initiative
for early childhood programs.

9. Return on Investment
The $1.1 million prevention portfolio only costs $2.87
per child in West Virginia.
Expected returns include:
– Reduction in child abuse and neglect.
– Improved school readiness.
– Better child health.
– Better outcomes as adults.

10. Staying Up to Date
& Taking Action
PCA-WV facilitates the Legislative Action
Team for Children & Families
Weekly meetings during Regular Session
Legislative Action Alerts
Online legislative action center - CAPWIZ

11. Legislative Action Center
http://www.capwiz.com/preventchildabusewv/

12. PCAA Public Policy
Position Statements
Promoting child development by supporting
families
Preventing child physical abuse
Preventing child neglect
Preventing child sexual abuse
Preventing child emotional abuse

13. Why Prevention Matters
White Papers
A Better Future for America, A Better Future for
America’s Children: Strengthening our Capacity
to Prevent Child Abuse and Neglect, Lisbeth B.
Schorr, Harvard University / CSSP
Dollars and Lives: The Economics of Healthy
Children, Dr. Phaedra S. Corso, 15 yrs w/ CDC
Better Lives for Children Lead to a Better Climate
for Business, Michael E. Axelrod, national
business leader

14. Why Prevention Matters
White Papers
The Adverse Childhood Experiences Study:
Child Abuse & Public Health, Dr. Robert Anda
Prevention Programs and Strategies: State
Legislative Experiences, Kelly Crane, NCSL
Prevention Creates the Future by
Transforming Culture, Dr. Jeff Linkenbach,
social norming expert

15. ADDITIONAL TOOLS AND
RESOURCES
 www.legis.state.wv.us
 www.congress.org
 www.advocacyguru.com
 www.ncsl.org
 www.afj.org
 www.01-11-11.org
 www.capwiz.com/preventchildabusewv
 www.preventchildabusewv.org
 http://www.preventchildabuse.org/advocacy/position_s
tatements.shtml

16. For More Information Contact:
Jim McKay
1-866-4KIDSWV
304-697-0340
Email: jim@teamwv.org
Twitter: @TEAM4WVChildren
http://www.01-11-11.org
http://www.preventchildabusewv.org