1. A discussion of Product Management’s many faces.
Jim Payne
Product Manager (I Think…)

2. Product Management Defined
 What
Can We Agree On?
 What is PM and What is Not PM.
 What’s a Product?
 Is this Marketing?
 What’s a Simple Working Definition?

3. Product Management Defined
 What
Can We Agree On?
 What is PM and What is Not PM.
 What’s a Product?
 Is this Marketing?
 What’s a Simple Working Definition?
 A person that takes responsibility for the
creation, promotion, and support of a key
company capability.

4. Types of Products and Industries
 Can
We Still Call It Product
Management, If the Product is a:
 Professional Service – Business Planning or
Solution Architecture
 CPG – Retail or Agronomy
 Financial Service – Banks or Insurance
 Commodity – Gasoline or Aluminum
 Not For Sale – Mobile App or a Website
 One of a Kind – Real Estate

6. Functions / Tasks

Can We Still Call It Product Management, If
the Tasks DON’T Include:
 Roadmapping
 Personas
 Launch Plans
 Use Cases
 Requirements
 Market Definitions
 Pricing
 Sales Training

7. Management Goals
– Maybe They Decide?
 Upper
Management or HR Decides on a
Job Title
 Increased Focus on Products?
 It Sounds Cool
 Its all the Rage
 It Describes What They Want
 The CEO went to a ProductCamp

8. Are there Broad Classifications or
Types of PM?
 Pragmatic
Triad
 Strategic Product Manager
 Technical Product Manager
 Product Marketing Manager
 Internal
Product Manager?
 Infrastructure Product Manager?
 Services Product Manager?
 Portfolio Product Manager?

9. The Value of Product Management
 When
Does this Way of Approaching
“Products” Still Add Value – or Not
 If We can Define the “Product” Can We
Still Apply the Product Management
Discipline to the Company’s Benefit?
 Do Some Types of Products or Classes
of Industries Make it Just Too Hard to
Justify the Effort?

10. What If We Wanted to
Understand the Value Question?
 What
Would a Survey Ask?
 (ideas?)

11. Tune in at the Next ProductCamp
Minnesota for the Results
 Jim
Payne
 james.m.payne @comcast.net
 linkedin.com/in/jamesmatthewpayne/
 @jamesmpayne