Why and how marketing and advertising agencies should invest in inbound marketing to market their own agency as well as offering inbound marketing services to clients.

1. the
INBOUND
MANDATE
Peter Caputa IV
VP, Channel Sales & Marketing
@pc4media
www.HubSpot.com/partners

2. &

3. PULL
EARNED
OWN
ATTRACT
ASSET
VS.
Email
PUSH
PAID
RENT
INTERRUPT
INVENTORY

4. SKIP ADS
UNSUBSCRIBE
RECYCLE/TRA
SAY SH
‘DO NOT CALL’

6. =
Skills in Common: Creativity, Writing, Messaging,
Design, Managing Influencers, Executing
Campaigns

7. Before I Get Fired…

8. Helping Agencies Grow

9. 1.Generate Traffic
2.Convert Leads
3.Drive Customers
4.Analyze & Improve

10. Don’t just add
these tactics to
your menu of
capabilities

11. 9 Reasons Why Inbound Is
Different Than Any Other
Service You’ve Ever Offered

12. Inbound Marketing is Predictable

14. Inbound Marketing is Trackable

16. Inbound is Attributable to Revenue

19. Inbound is Built on Small Bets

23. Inbound Helps Prove Advertising ROI

26. Inbound Creates Future Brand Awareness

28. Inbound Enables Improvement Over Time

29. BOBS!
"[Through consistent effort] our traffic went from 1,500 in Nov. of 2011
to 25,000 this month. We also went from <10 leads (form-fills) that
month to over 500 this month."
- Bob Ruffolo, Founder & CEO

30. Inbound is Global

31. 51%

32. Inbound Results are Compounding

34. 9 Reasons Why Inbound
Your Agency Your Clients

35. 9 Reasons Why Inbound
Your Agency Your Clients

36. Traffic: Blog with Social & SEO in Mind
Leads: Create Offers that Compel Visitor
to Convert into Leads
Sales: Use Email Marketing & Workflows
to Nurture Leads down the Funnel
Analyze: Increase Traffic, Leads & Sales

37. https://Hubspot.com/roi

38. 9 Reasons Why Inbound
Your Agency Your Clients

39. 1.Launch New Service Offering
Methodology
2.Pricing & Packaging of Services
3.New ‘New Business’ Process
4.Delivery Processes, Project
Management & Time Tracking
5.Reporting Results
6.Collaboration & Training

40. 1.Launch New Service Offering
Methodology
2.Pricing & Packaging of Services
3.New ‘New Business’ Process
4.Delivery Processes, Project
Management & Time Tracking
5.Reporting Results
6.Collaboration & Training

42. 1.Launch New Service Offering
Methodology
2.Pricing & Packaging of Services
3.New ‘New Business’ Process
4.Delivery Processes, Project
Management & Time Tracking
5.Reporting Results
6.Collaboration & Training

44. 1.Launch New Service Offering
Methodology
2.Pricing & Packaging of Services
3.New ‘New Business’ Process
4.Delivery Processes, Project
Management & Time Tracking
5.Reporting Results
6.Collaboration & Training

45. Bruised knee, winner that’s been beat to hell

46. 1.Launch New Service Offering
Methodology
2.Pricing & Packaging of Services
3.New ‘New Business’ Process
4.Delivery Processes, Project
Management & Time Tracking
5.Reporting Results
6.Collaboration & Training

47. Bruised knee, winner that’s been beat to hell

48. 1.Launch New Service Offering
Methodology
2.Pricing & Packaging of Services
3.New ‘New Business’ Process
4.Delivery Processes, Project
Management & Time Tracking
5.Reporting Results
6.Collaboration & Training

50. 1.Launch New Service Offering
Methodology
2.Pricing & Packaging of Services
3.New ‘New Business’ Process
4.Delivery Processes, Project
Management & Time Tracking
5.Reporting Results
6.Collaboration & Training

52. Bruised knee, winner that’s been beat to hell

53. Capitalize on the Growth Trend
"Coming from the offline world of marketing, we were
fortunate enough to run into HubSpot as we entered the
online world of marketing. We're now making huge progress
towards our goal of 1/2 our revenue coming from online
marketing services for clients and 1/2 offline. HubSpot gave
us the framework for establishing our inbound marketing
services."
- Spencer Powell, TMR Direct

54. Generate New Business for your Agency
"Using the inbound marketing methodology and a revised
sales process we have acquired 23 clients in 12-month
months, growing our locked-in recurring monthly revenue by
500%. Further, the last two retainers we secured were our
highest. By generating 600 leads per month, we can focus
on the best opportunities."
- Bob Ruffolo, Founder & CEO

55. Increase Revenue Per Client
"I left a traditional PR firm in 2005 to start my own agency, PR 20/20,
which originally focused on offering small business marketing services.
When we first bundled our services with HubSpot software, our highest
priced package was $1,999 per month. Traditional firms probably
thought we were crazy at the time for offering such low priced
solutions. Today, our enterprise package starts at $12k per month.
Organizations are seeking integrated inbound marketing solutions, and
there's an enormous market for agencies that evolve to meet the rapidly
growing demand."
- Paul Roetzer, Founder & Author

56. Improve Client Retention
"Our client annual renewal rate has improved 127% (from 37% to
83%) because we're now providing inbound marketing services to them
in additional to the traditional services we've always provided. Since we
can directly tie our efforts to the new leads and new customers that we
help our client's acquire, clients do not question the ROI we provide.
Further, we do strategy and review calls monthly where we talk about
how we're using data to make decisions about what to do next in order to
improve their results over time. We're constantly proving our value -
making renewals much easier. We've even been able to grow some of
our retainers by 200% because clients want to grow faster.”
- Tiffany Sauder, President

57. Your Next Strategic Move?

58. hubspot.com/partners