1. Twitter for Marketing and PR
www.HubSpot.com

2. Welcome!
Peter Caputa
HubSpot, Sales & Marketing
LinkedIn: http://www.linkedin.com/in/pc4media
Twitter: @pc4media

3. How to Participate on Twitter
Step One
1. Login to your Twitter
account
2. Comment and ask
questions including the
characters “@hubspot”

4. How to Participate on Twitter
Step Two
1. Go to search.twitter.com
2. Search for “@hubspot”

5. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources

6. Outbound Marketing
800-555-1234
Annoying
Salesperson

7. Inbound Marketing
Blog SEO Social Media

8. Rethinking Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Public Relations
Interruption Permission

9. HubSpot Inbound Marketing System
Content
SEO Blog
Management
• Software
Social
Landing
Media
Pages
• Support + Expertise Lead
Intelligence
• $250 or $500 / month
CRM
(Salesforce.com
or other)
• No IT Required

10. Foundations of Inbound Marketing
Blogging Social
Networks
SEO

11. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources

12. What IS Twitter?
Like … … Except
Only 140 characters
It’s viewable in lots of places
A giant chatroom You choose the people you
follow
Instant Messaging It’s public and archived on the
web

13. Twitter? No Time for That Nonsense!

14. Why Do I Need to Know This?

15. Twitter for PR
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes

16. How to Succeed With Twitter
Track & Build Your
Analyze Network
Engage
With Your
Community

17. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources

18. Dive In

19. Company Brand? Or Personal Brand?

20. Please, Personalize Your Profile

21. Let Your Brand Shine

22. Follow People

23. Follow Top Twitter Users
twitter.grader.com/topusers

24. See Who Thought-Leaders Follow
twitter.com/dmscott

25. Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation

26. Engage With People
2,700 followers
1,200 followers

27. Create a Company Page
twitter.zappos.com/employees

28. Follow People Who Follow You

29. Questions?
Post to Twitter, including “@hubspot”
Follow the conversation:
http://search.twitter.com/search?q=@hubspot

30. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources

31. It’s a Discussion, Not a Broadcast

32. Follow Your Brand in Conversations

33. Communicate With Customers

34. Use Favorites to Save Highlights
twitter.com/HubSpot/favourites

35. Save Testimonials
http://twitter.com/Scobleizer/statuses/774666561

36. Publish Helpful Content

37. Using Twitter for Events

38. Meet People - “Tweetup”

39. What Not to Do: TMI

40. Questions?
Post to Twitter, including “@hubspot”
Follow the conversation:
http://search.twitter.com/search?q=@hubspot

41. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources

42. Follower Count
• A measure of your raw distribution power

43. Twitter Grader
• Inputs include followers AND follower influence

44. @replies
• A measure of community engagement & branding
• On your profile or via search.twitter.com

45. Impact on Our Sales Funnel
600 35
30
500
25
400
20
Visitors
Leads
HubSpot.com
300
Referrals From
15
Twitter
200
10 Leads From Twitter
100 5
0 0
New source of visitors & leads

46. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources

47. HubSpot Tracks Relevant Tweets
• HubSpot Owner & Marketer tracks industry and
company keywords for you.

48. Tiny URL
• Make long URLs fit Twitter’s 140 characters
• Other options: bit.ly, poprl.com, etc

49. Lots of Twitter Clients
• Many ways to connect to
Twitter via third-party
applications
• Lots of mobile options
Flickr: Jeffery Simpson

50. Twitter Feed
Your Blog, Flickr or Any Feed
• Allows you to automatically update your Twitter
stream with content you’ve published elsewhere

51. Hashtags.org
• Follow topics and events (#IMS08)
• Inbound Marketing Summit
• IMS 2008
• IMS08
• IMS2008
• Find people talking about similar topics

52. HubSpotters to Follow
HubSpotters
• hubspot
And more …
• Grader
www.hubspot.com/twitter/
• Onstartups
• Bhalligan
• PC4media
• Prashantkaw
• Adbinoor
• dunster

53. Some of Our Favorite Tweeple
• ChrisBrogan
• Dmscott
• Scobleizer
• Guykawasaki
• Xenijardin
• TheOnion
• WholeFoods
• Tdefren

54. Thank You!
Learn more about HubSpot:
http://www.hubspot.com/products/owner/
http://www.hubspot.com/products/marketer/