Power Up - Your Influence on Non-Design Deliverables
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Presentation at IxDA Hamburg networking event on Monday, September 26, 2011. The presentation aims to make UX people aware that they can and should influence non-design deliverables.
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Power Up - Your Influence on Non-Design Deliverables
- 1. power up! your influence on non-design deliverables @pboersma adaptive path
- 7. 2001
- 8. 2011
- 11. ?
- 13. Business Manage Strategy Process Evaluation Research Design
- 14. Business Manage Strategy Process of nce ts rie en pe em Ex Evaluation El er Research s U Design
- 15. Business Manage Strategy Process Evaluation typical Research User-Centered Design Design
- 16. Business More Manage Elements of Strategy User Experience Process Evaluation Research Design
- 17. Pitch Estimate Business Optimize Scenarios you can Beta influence Position these non-design Roles Manage deliverables Strategy Steps Roadmap Scope Competition Process Test Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
- 18. power up! your influence on non-design deliverables
- 19. for each deliverable I will show: an example tips & tricks input from the ux team
- 20. Pitch Business Estimate Scenarios
- 21. press play to start
- 25. X
- 29. Tips & tricks for the pitch: pitch en-vision the future by visualizing it set expectations around client-contribution
- 30. input from ux team on the pitch: pitch visions of the future sketches of partial solutions
- 31. Pitch Business Estimate Scenarios
- 32. Select Game Length: 1 min 5 min 15 min 30 min 60 min
- 33. how many dots do you see?
- 34. “many” and “a lot” are good first guesses!
- 35. input for estimates output scope items requirements assumptions approach calculations team skills explanations experience with subject risks experience with client experience of client when available when possible
- 36. output example output assumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours (explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer
- 37. Tips & tricks for estimating estimating: you determine what gets estimated explore every assumption
- 38. input by ux team on estimates: estimates assumptions & risks what is easy/hard? estimates for deliverables
- 39. Position Strategy Competition
- 40. select player 1
- 41. sales client service core brand client communities
- 42. communities Competitor client Competitor Big Big Competitor Competitor sales service Competitor Competitor Competitor Competitor client Competitor core brand
- 43. Tips & tricks for positioning positioning: 1. create a map 2. find the spot that matches your ux vision 3. see who else is there 4. identify differences
- 44. input by ux team on positioning: positioning attributes that are important to users competitors, in terms of UX scope items that differentiate
- 45. Position Strategy Competition
- 46. select player 2
- 52. Tips & tricks for competitive analysis analysis: “know your enemy” (sun tzu, the art of war)
- 53. input by ux team on competitive analysis: competitors, in terms of UX swot analyses (strengths-weaknesses- opportunities-threats)
- 54. Test Interviews Evaluation typical Research User-Centered Design Personas Prototype Design Sketch Detailed Design Concept
- 55. the IxDAHH user-centered design Quiz!
- 56. which deliverable is this?
- 57. Instructions: 1. shout the name of the deliverable (in English, sorry) 2. keep your own score (be honest) 3. win fabulous prizes! (1st, 2nd and 3rd prize)
- 60. Optimize Beta Manage Scope
- 61. select difficulty easy medium hard expert
- 62. essential pick just a few of these for your project! quick winner! win easy hard repair quality contributes
- 63. Tips & tricks for scoping scoping: 1. rank all scope-item candidates 2.determine their dependencies 3.select the winners
- 64. input by ux team on scoping scoping: what is easy / hard? what contributes / is essential? what should go together?
- 65. Optimize Beta Manage Scope
- 66. play again? yes no
- 67. C B A
- 69. 28% better
- 70. Tips & tricks for optimizing: optimizing 10 experiment to learn what works for your users 20 goto 10
- 71. input by ux team on optimizing: optimizing ux version of KPI’s (key performance indicators) alternative designs analysis of usage
- 72. Pitch Estimate Business Optimize Scenarios Beta Position Manage Strategy Scope Competition Process Test Interviews Evaluation Research Personas Prototype Design Sketch Detailed Design Concept
- 73. Roles Steps Roadmap Process Review Requirements Service Design
- 74. Create new map? yes no
- 75. ? A B
- 76. A 1 2 3 4 B 4a 2a C 1 3 4b 5 6 D 2b 4c
- 77. na A P o Pers T EM SI ire- wire fr equ ames r usabi lity me nts test cr een design proto- S principles FL OW type
- 78. e- design uir wire proto- req ts principles fr ames men type A1 2 3 B 4 a AP son TE M en usabi lity te Per cre st SI S W F LO
- 79. user concept detailed prototype & research design design evaluate
- 80. user research detailed design user concept prototype & C research design D evaluate prototype & prototype & evaluate evaluate
- 81. ? A 1 2 3 4 B
- 95. wire e- design fr uir ames proto- req ts principles men type user concept detailed prototype & reseach design design evaluate a AP son TE M usabi lity te Per en st SI S cre W FLO
- 96. Tips & tricks for the design processes processes: 1. brainstorm deliverables 2. create a diagram 3. document the entire process do not copy someone else’s diagram
- 97. input by ux team on the design process: process ux team deliverables ux team responsibilities preferred way of working
- 98. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Roadmap Scope Competition Process Test Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
- 99. Business you can influence these Manage non-design Strategy deliverables Process Evaluation Research Design
- 100. Business More Manage Elements of Strategy User Experience Process of nce ts rie en pe em Ex Evaluation El er Research s U Design
- 104. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Roadmap Scope Competition Process Test Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
- 105. power up! your influence on non-design deliverables @pboersma adaptive path
- 106. game over @pboersma adaptive path