Social Media Presentation for Sertoma International Conference

Social Media 101 New tools for your Mission to Serve Presented for the 90 th Annual Sertoma Convention San Antonio, Texas July 30, 2010 Entrepreneur Advertising Group | 2120 Washington | Kansas City, MO | www.eagadv.com

Social Media 101 (or should we say, Social Media 1-Billion?) ,[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Are numbers alone important? ,[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Social Media: What we hope to accomplish today ,[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page Jump on!

EAG: Who are we? ,[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page ,[object Object],[object Object]

The Social Media Revolution: Don’t take our word for it… 28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Overwhelmed? Let’s break it down. ,[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Social media does not change your communication objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Social media changes who is doing the talking ,[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Social media can take an old story and freshen it up 28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Social media can take an old story and freshen it up 28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s look at the components of good communications (through all channels) with your members, constituents, community ,[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Now, the components of good social media communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Technology stinks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Let’s build your club’s social media plan… Starting with your website ,[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Create a blog and a committee to support it ,[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

With a vibrant, engaging website and relevant blog content. . . ,[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Twitter: Fastest growing of all social media ,[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Who is using Twitter? 28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page ,[object Object],[object Object],[object Object],[object Object],[object Object]

Linkedin: The preference of professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

How can your club use Linkedin? ,[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

How can your club use Linkedin? ,[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

How can your club use Linkedin? ,[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Facebook: Is a perfect fit ,[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Let’s dig deeper into Facebook ,[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Let’s dig deeper into Facebook ,[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Let’s dig deeper into Facebook ,[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Getting started on Facebook ,[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Social Media Etiquette: For your club… ,[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Technology stinks! Cynics step aside. ,[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page ,[object Object]

Focus on ‘how’ step-by-step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Create a blog. And post! ,[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Create a Facebook page ,[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

There’s plenty to talk about ,[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Our hope today was to whet your appetite for social media ,[object Object],[object Object],[object Object],[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Thank you for joining us today. ,[object Object],[object Object],28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page

Social Media Presentation for Sertoma International Conference

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