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Paul Ward
Paul Ward

Networked markets allow consumers to quickly change suppliers and employers based on the information available online. Consumers now have more knowledge and expectations about products, and will find suppliers that meet their needs. Companies must communicate with customers in a transparent, human way to understand their concerns and build trust within their community.

EducaçãoNegóciosDiversão e humor
1 de 8
Slides 29 – 35
Elvis said it best: "We can't go on together with suspicious minds." ,[object Object],[object Object],[object Object]
Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed. ,[object Object],[object Object],[object Object]
Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?" ,[object Object],[object Object],[object Object]
Smart markets will find suppliers who speak their own language. ,[object Object],[object Object],[object Object],[object Object]
Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference. ,[object Object],[object Object],[object Object],[object Object]
To speak with a human voice, companies must share the concerns of their communities. ,[object Object],[object Object],[object Object],[object Object]
But first, they must belong to a community. ,[object Object],[object Object],[object Object],[object Object]

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