2011's vision for clients that we work for and the way we see the different role of digital plays out for them but one that will never go away is that if your consumers can't find you, they wont't buy you. Happy to get comments:)
7. What is a DIGITAL STRATEGY
Sunday, September 4, 2011
8. A digital strategy is
one the reshapes and
changes the way you
brand and do business
It needs to change the
way we think
Sunday, September 4, 2011
9. New Zealand
Digital Strategy
1. Long term goals
2. Roles clearly defined
3. Resources created
4. Partnerships
5. Strong vision
Sunday, September 4, 2011
10. Let’s rewind a bit and figure out
Asian consumers’ core
behaviours
Sunday, September 4, 2011
11. How do consumers uncover your
brand/products/services/peer
trust in Asia Pacific?
Sunday, September 4, 2011
12. 57% of Asians will
prompt a ‘search‘
through word of
mouth from family
and close friends
iProspect, “APAC Consumer Search Behavior & Attitudes Study”
Sunday, September 4, 2011
13. 56% of Asians
will prompt a
‘search‘ for a
product, brand,
service through
TV commercials
iProspect, “APAC Consumer Search Behavior & Attitudes Study”
Sunday, September 4, 2011
14. 55% of Asians
will prompt a
‘search‘ for a
product, brand,
service through
newspaper/
magazine ads
iProspect, “APAC Consumer Search Behavior & Attitudes Study”
Sunday, September 4, 2011
15. 50% of Asians
will prompt a
‘search‘ for a
product, brand,
service after
seeing a banner
ad
iProspect, “APAC Consumer Search Behavior & Attitudes Study”
Sunday, September 4, 2011
28. Do you have a
mobile site?
What’s your
strategic
mobile vision
Sunday, September 4, 2011
29. How should we go about connecting the
dots within our OWNED and EARNED
Assets?
Sunday, September 4, 2011
30. It is all in the way
we organise
ourselves and the
way we use the
great content we
create
Sunday, September 4, 2011
31. ANALYSIS
! ? www !
Our website
! ?
!
? Our
Whitepaper
!
USER EXPRIENCE DESIGN
BUSINESS REQUIREMENTS USER PROFILE ANAYLSIS CONTENT STRATEGY! & BEST PRACTICES!
IA STRATEGY &
USER
EXPERIENCE INFORMATION ARCHITECTURE STRATEGY &
DESIGN UXD
IA Strategy
CQ DEVELOPMENT
"
3A
3A
CQ TEMPLATE & CQ TEMPLATE &
SITEMAP & CQ SITE COMPONENT COMPONENT
STRUCTURE SPECIFICATION & DESIGN DEVELOPMENT! TESTING!
Processes are a MUST in bringing to
live your digital strategy
Sunday, September 4, 2011
32. Campaigns that builds
engagement
The way Engagement programmes that drives involvement
brands need to and action
plan & operate Marketing technology platforms that optimises and
keeps us believing through data
Data optimisation
Sunday, September 4, 2011
33. Example: Nike Plus
CAMPAIGN
PROGRAMMES
EXPERIENCES
PLATFORM
Sunday, September 4, 2011
37. Map out your user journeys
Sunday, September 4, 2011
38. Map out your user journeys
Sunday, September 4, 2011
39. Using data to tell a story
(connecting the dots)
Sunday, September 4, 2011
40. Nimble -
Great content
distribution
increases
presence
Sunday, September 4, 2011
41. Organic
Growth -
focus on Owned & Earned
Sunday, September 4, 2011
42. So where do I start?
Sunday, September 4, 2011
43. Clearly defined
business
objectives and
goals
Sunday, September 4, 2011
44. Ask yourself this question:
“What is the relationship between the
creative content you have created got to
do with my Branded site vs. Social Network
site vs. Micro-blogging site?”
Sunday, September 4, 2011
45. The further the connection and
relationship, the less optimised is
your brand experience
Sunday, September 4, 2011
55. There are just way too many
search engines? Where do I
start?
Sunday, September 4, 2011
56. You have to change
your mindset.
The leading search
engines are your
brand’s homepage
and presence
* btw, youtube is the second largest search engine behind Google
Sunday, September 4, 2011
57. Get your insights from your
existing referring traffic data!
*this is of course just the beginning
Sunday, September 4, 2011
58. Get your insights from your
existing referring traffic data!
*this is of course just the beginning
Sunday, September 4, 2011
59. ‘Search’ is not
just limited to
search engines,
sites like youtube
& facebook are
used as search
engines too
Sunday, September 4, 2011
60. OR in general for Asia Pacific, we
are looking at...Google, Baidu and
Yahoo!
Sunday, September 4, 2011
70. Across all markets
If you have a great
creative strategy/
idea/product/
service, they will find
you. SEARCH.
Sunday, September 4, 2011
71. It is the sum of all
your branded assets
that will give you
organic growth
The closer they are
connected and
leveraged, the more
organic your brand
lives online
Sunday, September 4, 2011
72. Make it a goal
to shift focus
from simply
buying media
but to start
CREATING
again
Sunday, September 4, 2011
73. Start mapping
out your
consumer
touchpoints
Sunday, September 4, 2011
74. Digital
success needs
to be seen as
a WHOLE
Sunday, September 4, 2011