1. CSP Case Study
Delivering Sport Makers to a NEET
audience
The Black Country Consortium worked
with a local training organisation to
deliver Sport Makers to over 180 NEETs
(not in education, employment or
training). Read on to find out how they
did it…

2. CSP Case Study
Delivering Sport Makers to a NEET
audience
What happened?

3. CSP Case Study
Delivering Sport Makers to a NEET
audience
• Through a contact at the FA, the CSP heard about Nova
Training, an organisation which offers learning and job
seeking activities to trainees aged 14-65. The CSP contacted
them to see if they were interested in hosting Sport Makers
events.
• Nova agreed to work with the CSP requesting that they jointly
explore how Sport Makers could match their aims.
• The CSP ran a pilot event and produced a list of employed
roles that trainees could potentially aim for as a result of their
Sport Maker experience. This proved that the programme
was suitable for Nova.

4. CSP Case Study
Delivering Sport Makers to a NEET
audience
• The CSP and Nova then worked together to ensure that
trainees attended events and that the events were in line with
the aims and objectives of Nova. They kept other tutors
aware of what the events were so that they could help
prepare trainees for them.
• In total, nine events took place at the centres, two of which
were organised in partnership with neighbouring CSPs.
• As a group the Sport Makers, aged 16-20, then decided to
hold and take part in football sessions once a week. They
lasted for between six and eight weeks and culminated in a
cross-centre tournament featuring 180 people.

5. CSP Case Study
Delivering Sport Makers to a NEET
audience
What worked?

6. CSP Case Study
Delivering Sport Makers to a NEET
audience
• Linking with an organisation which provides learning
and job seeking activities – this gave the CSP a
readymade audience who were motivated to take part in
Sport Makers as a potential route to employment.
• Outlining the outcomes and benefits of sessions before
they begin – this helped trainees focus and gave them a
goal to work towards.
• Using the tournament as an incentive – the chance to take
part in a large tournament provided encouragement for the
trainees to continue with their work as Sport Makers.

7. CSP Case Study
Delivering Sport Makers to a NEET
audience
• Using the chance to take a qualification as an incentive –
the CSP offered Sport Leaders and coaching qualifications to
trainees in order to encourage them.
• Keeping the same facilitator for all events – this meant
that the facilitator was familiar with the aims of Nova training
and was able to structure sessions accordingly.
• Offering roles to non-sporty trainees - they were
encouraged to take up support roles which included
organising the tournament and marketing it to other trainees.

8. CSP Case Study
Delivering Sport Makers to a NEET
audience
What didn’t work?

9. CSP Case Study
Delivering Sport Makers to a NEET
audience
• Offering a wide range of sports at events – the CSP found
that the majority of Sport Makers were interested in football
with few registering interest in other sports. In retrospect,
they believe it would’ve been better to present one or two key
sports (while communicating the option to take up all sports)
at the first event and then come back to the centres later with
alternative sport options.

10. CSP Case Study
Delivering Sport Makers to a NEET
audience
What were the
results?

11. CSP Case Study
Delivering Sport Makers to a NEET
audience
• All Sport Makers have recorded over 10 hours.
• Over 180 Sport Makers in total came from this piece of work.
• There was an increase in trainees taking part in sport who
were mainly from a non-sporting background/did not take
part in any physical activity.

12. CSP Case Study
Delivering Sport Makers to a NEET
audience
• Nova tutors from all centres reported an improvement from
the trainees in classroom subjects.
• The non-sporty Sport Makers are now using the skills they’ve
learned through Sport Makers in apprenticeships and leisure
placements.
• The tournament was covered by local media.

13. CSP Case Study
Delivering Sport Makers to a NEET
audience
• View a video that was made
about this piece of work.

14. CSP Case Study
Delivering Sport Makers to a NEET
audience
For further information and advice on this piece of
work, contact:
Ian Carey, Black Country Be Active Partnership
Email – ian_carey@blackcountryconsortium.co.uk
Phone – 01384 471137