Aplicativo para Facebook direcionado ao público seguidor da UNESCO no Brasil. A campanha objetova aumentar o engajamento do público com a marca UNESCo e, ao mesmo tempo, apresentar alguns dos sítios do Patrimônio Mundial que são protegidos pela UNESCO

1. APP FACEBOOK
WORLD HERITAGE SITES

2. APP FACEBOOK
WORLD HERITAGE SITESPRESENTATION
The social network Facebook has really shown its particularities.
It’s been a challenge calling our audience’s attention through
UNESCO’s posts.
Thinking of ways to engaje our public and attemptions to increase
the number of fans, please see forward a project of a fun and
easy application to share some of UNESCO’s values and great
sites of our World Heritage.

3. APP FACEBOOK
WORLD HERITAGE SITESOBJECTIVES
• Promote the World Heritage Sites through a Facebook App.
• Raise the number of fans of UNESCO’s Facebook Page.
• Measure the impact of this application so we could use
to other UNESCO’s projects.
• Create a digital buzz to strenghten UNESCO’s digital presence.

4. APP FACEBOOK
WORLD HERITAGE SITESCONCEPT
WHAT PLACE OF OUR WORLD HERITAGE
BEST DESCRIBES MY PERSONALITY?
The public of our social channel will answer, through an app,
some questions (maximum 5) regarding their personal
characteristics.The Facebook app will match the answers with
the World Heritage Site that best describes those characteristics.
All the participants will be able to share their answers on their
social accounts.

5. APP FACEBOOK
WORLD HERITAGE SITESPROMOTION
The APP will be released as a tab in Facebook and promoted
through E-mail marketing, Facebook posts and Tweets.
E-MAIL
MARKETING

6. APP FACEBOOK
WORLD HERITAGE SITESPROMOTION
FACEBOOK
APP TAB
Through e-mail,
twitter and facebook,
audience will be
redirected to the app
inside Facebook.
Once the user start
the process, the app –
based on the answers
– will automatically
select the World
Heritage Site that
matches with the
combined answers.

7. APP FACEBOOK
WORLD HERITAGE SITESFEED FACEBOOK
FACEBOOK
FEED
A nice image of the
World Heritage will
be placed on each
fan’s feed so it could
stimulate friends to
engaje with the app.
SRI LANKA is the World
Heritage Site that best
describes my personality.
WHAT’S YOURS? Find it
here: http://www.bit.ly/test