2. Eurosport, Europe’s leading sports channel
International & inspirational
120 million homes
Powerful & accountable
59 countries.
Best content
20 languages.
Live first
19.5 million viewers a day
World-class commentary
3. Eurosport 2, the new generation sports channel
Entertainment
Launched in 2005
Innovation
43.5 million homes
Fast expanding
46 countries.
Complementary & different
14 languages.
Cross-promotion
4. eurosport.com, the n°1 online sports brand
Multi-local 11 versions & 10 languages
Live & exhaustive coverage 8 million unique users per
Great events month
Creative & flexible 227 million page views
Interactive services every month on average
5. 2010, a historical year on Eurosport
At the hearth of the action, with more than 50% of our programming LIVE
* Calendar subject to changes
6. 360° communication opportunities
Classical advertising solutions
Integrated communication ex: TV Spots & Banners
ex: Press activity, hospitality,
merchandising…
On-ground activities New Media creativity
ex: Increased visibility on ex: Tailor made mini sites &
site competitions
Editorial integration solutions
ex: Short programs, brand integration…
7. City Chase
Coverage & Advertising Package on Eurosport 2
Coverage of 5 European stages & the Final
A 13-minutes magazine featuring the best moments of 5 European stages will be
broadcast on Eurosport 2. Each magazine will be repeated twice (total of 15 x 13’
broadcasts)
A 26-minutes magazine featuring the best moments of the final stage will also be
broadcast on Eurosport 2. This magazine will be repeated twice (total of 3 x 26’
broadcasts)
These magazines will be promoted on Eurosport 2 via 75 promotion spots
Associated Sponsorship Package for 1 sponsor
The sponsor 6sec billboard will be associated to the magazines and to
the promotion spots:
- 75 promotion spots + 36 titles + 9 Break Bumpers
- Total of 120 x 6 sec billboards
* Production costs for the TV billboard are not included
8. City Chase
Presence & promotion on Eurosport
Dedicated short programs for 5 European stages
To increase awareness and visibility of the Event, we will create a 1min
dedicated vignette per European stage that will be broadcast on Eurosport.
Each vignette will be repeated twice (total of 15x1min vignettes)
In addition to the vignettes, the event will also be promoted on Eurosport
through 15 promotion spots.
Associated Sponsorship Package for 1 sponsor
- The sponsor 6 sec billboard will be associated to the beginning & at the end
of each Vignette and to the promotion spots.
- Total of 45 x 6 sec billboards
* Production costs for the TV billboard are not included
9. Commercial Offer
TV exposure and associated advertising package
Coverage of the event on Advertising package on
- 13’ highlights for the 5 European stages repeated twice - 75 promotion spots + 36 titles + 9 Break bumpers
(Total of 15 x 13’ broadcasts) - Total of 120 x 6sec billboards
- 26’ highlights for the Final stage repeated twice
(Total of 3x 26’ broadcasts)
Dedicated vignette on Advertising package on
- 1min vignette for the 5 European stages repeated twice - 15 promotion spots + 30 titles
(Total of 15 x 1min broadcasts) - Total of 45 x 6sec billboards
Rate Card Media Value: € 157,000
Discounted Budget (25%): € 118,000
Net after agency commission (15%): € 100,000*
* Production costs are not included
10. Additional Option
Online promotion of City Chase local stages
Concept
To increase awareness around the event, and to encourage the users to
register and participate in their local City Chase, we will use our strong online
versions to promote locally the City Chase.
One month prior each event on the local versions, internet users will see a
specific Rectangle (with useful information such as date and place, a link to
City Chase website as well as the sponsor visibility) that will promote the event
taking place in their city very soon!
Content
- 300 x 250 Rectangle Ads
- 3.2 Million guaranteed impressions to promote the local stages
Period
- One month prior each of these 3 local events
Placement
- Homepage, Run of Station
Rate Card Media Value: € 80,000
Discounted Budget (40%): € 48,000
Net after agency commission (15%): € 40,000*
* Production costs are not included
