A quick intro to microdata and how it can be used to provide richer, more interesting and useful information to your users in search engine results pages.

1. μ microdata
&
findability

2. basic premise:
we want to
help the nice people
to complete their tasks

3. Tip-
top &
‘T’ for tremendous

4. insertion secretion
reception
inception
eruption
exception contraption
decepticon

5. micro-
data
in
action

6. Findability:
A. The quality of being locatable or navigable
B. The degree to which a particular object is easy to dis-
cover or locate
C. The degree to which a system or environment supports
navigation and retrieval
— Peter Morville

7. microdata
Microdata enables
scoped name/value pairs
for custom vocabularies

8. schema.org
through fiat not community

9. marking it up
Professor Jane Doe
<div itemscope itemtype=”http://schema.org/Person”>
<img src=”janedoe.jpg” itemprop=”image” />
<span itemprop=”jobTitle”>Professor </span>
<span itemprop=”name”>Jane Doe</span>
</div>

10. examples
movies
concerts

11. recipes
people
products

12. apps
music
...

13. testing for google:
http://www.google.com/
webmasters/tools/richsnippets
resources

14. bookmarklet:
http://krofdrakula.github.com/
microdata-tool/
resources

15. • questions
• disagree
• discuss

16. paul davison
web and interface design
0777 600 3294
paul@paulo72.com
www.paulo72.com