Connected Crew

1. A VALUABLE PROPOSITION:
MAXIMIZE THE PASSENGER’S EMOTIONAL COMFORT, WHILE ENSURING SAFETY COMPLIANCE, OPERATIONAL
EXCELLENCE, INCREASE CREW ENGAGEMENT AND IMPROVE THE BOTTOM LINE.
The Connected Crew
All rights reserved © MI.Group 2011

2. The connected crew
The crew plays a key role in the front-line processes. By digitalizing most of the processes,
the crew has become the determining factor in staying ahead of the competition.
We make information visible to the crew, during the flight, and during pre- and post flight processes. Instantly, without searching.

3. Real-time information without searching
The concept is “context aware information access”, at the right time, any place, any where
to excel in servicing the customer”
Always the right information for the job
Availability without constant Internet access
Focus on process streamlining and CRM
All crewmembers within reach
Connected processes to control disruptions
Personalised information
E-learning and controlled manual distribution
Enforcing safety awareness and participation
Data cleansing
The highest security standards
The “connected crew” is informed everywhere, by mobile device,
about any relevant airline information contributing to the best service to the customer.

4. Different situations require different information sets
“The core of the MI.Airline system are business rules that determine the information needs based on received context
information like your role, your planning, your location, flight disturbances, delays, special passengers, data connections etc.”
 Essential information changes automatically without user involvement
 Constant Internet connection is not required during flight; the system can operate in “flight-mode”
 No searching means no mistakes and no system abuse; the airline is in control.

5. Boost ancillary onboard sales
Combine all relevant data into one payment system that supports all forms of payment
(including frequent flyer miles and split payments) both online and offline.

6. Instantly benefits your airline
“Ties in directly with operational excellence and improves customer experience on board”
 Reduce pre-boarding briefing-time by up to 50% and advance decision-making
 Upload service reports within 1 minute after Wi-Fi connection
 Contribute to CSR targets by significant reduction in communication paper trails
 Better approach and service towards Frequent Flyer-passengers traveling any cabin-class
REVENUE RELATED EFFICIENCY RELATED
Reduction of planning errors
Improvement of customer recognition Cost efficiency in communication tools
appreciation and retention Paper trail cost reduction
Improved board experience Access to all relevant information
More time for customer focus Pre-flight Preparation at home; e.g. flight safety
Miles upgrade on board extra CRM activities Navigation charts
Enrollments of potential new loyalty customers Weather
Higher revenues by operational excellence E-Learning
Pre-boarding Assessing fitness to fly upfront
Informed and satisfied customer Reduced briefing time
Crew Mismatch in Fly Safety avoids costs
Crew In-flight Error reduction
Latest gate information
“Moments of truth” D-0 on-time departure
optimally managed
In-flight Service standard compliance
Reduced cost customer care by faster
Empowered staff crew reporting
Optimized feedback loop
Seamless access to relevant information Speed in process lead-times
Improved service recovery Employee creativity to cut costs
Informed and motivated crew Faster control of transfer process
Innovation from within the workforce Service recovery
Securing updated flight safety
Error reduction
Reduction in lack of „belonging‟ En-route
Flight disruption
Destination alert
Staff support

7. How we organize it for you
Combining the latest technologies with over 100 years of airline experience
 Secure direct link between the airline IT-systems, our state-of-the-art IT-hub and the crew.
 Information batches geared to individual receivers in their specific role, sent in the most cost effective way.
 All systems twinned to guarantee uptime and performance.
DATA FLOWS PLANNED CONTEXT CHANGES
HOME Prepare flight, training needs; commute to airport
BRIEFING Safety & instructions
ROOM
CHECK-IN
Airline
Mi.Pax
Prediction Service CRM
IN-FLIGHT Service delivery & recovery
CREW Commute to hotel
Airline HOTEL
Mi.Ideas Service Planning
SOCIAL
Online
Mi SITES
RENDERER
Cache Airline
Enterprise Service Bus
BRIEFING
Service
Mobile platform Offline Mi.Safety HRM
Airline Rostering
Push Service Changes
notification Intranet content Navigation at PLANS
Mi.News layover
MOVES With customers
MI.Ideas backend IINTERACTS
AROUND
Service Aircraft
www Ground staff
Content
Repository
CREW
Any PC Mi.Crew-Community
Only public information Database Service Collect data
Shop, buy, pay ACTS COMMUNICATES
Status updates
Service feedback
CONSULTS Safety issues
* Patent pending
Handbooks Social networks
Safety rules
Assignments
MI.Airline price offer is “usage-based”, “friendly pricing” to launching partner; no difficult license agreements

8. Service Integration to create maximum customer value
“We enable and enrich seamless interfaces between airline data and the crew‟s mobile device”
Backend
Device Connection Software
Interfaces
Buy / Lease Crew scheduling
Local GSM
Design / Development
Crew briefing
Payment terminals
Global WIFI
CRM
RMA
Reporting Maintenance
Managed 3G roaming
Installation
E-learning
Insurance
Service
Controlled manual distribution Consultancy
Helpdesk
Community
Payment handling
Track&Trace Flight planning
Data cleansing /enrichment
Invoicing On board sales
Remote control
“Your airline is in control, MI.Airline enables”

9. INTRIGUED BY OUR VIEWS AND PRODUCT?
OUR TEAM IS AVAILABLE FOR A MORE DETAILED PRESENTATION
Contact
Paul Mees
 + 31 (0) 639 790 172
E: paulmees@miairline.com
MI.Airline
P.O. Box 1268
2260 BG Leidschendam
The Netherlands
MI.Airline offers a unique mobile intranet platform, bridging securely and effectively the information gap between the company and its remote staff, scattered all over the world. MI.Airline cumulates over 100 years of
airline and the latest IT experience. MI.Airline is member of the MI.Group B.V. with headquarters in the Netherlands.