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SOcial, LOcal,
MObile and the
impact for health
Information
Paul Grant
Senior Client Partner


                        Pharma & Healthcare Campaign Planning for a Digital World
Show of hands…




Source: kho / 123RF Stock Photo


                                      Pharma & Healthcare Campaign Planning for a Digital World
Who has a mobile device with
               them today?




Source: woodoo007 / 123RF Stock Photo


                                        Pharma & Healthcare Campaign Planning for a Digital World
Source: auremar / 123RF Stock Photo


                                      Pharma & Healthcare Campaign Planning for a Digital World
Source: Leukos Leukos / Photographer’s Choice / Photolibrary


                                                               Pharma & Healthcare Campaign Planning for a Digital World
Source: Adriaan Bloem | Flickr


                                 Pharma & Healthcare Campaign Planning for a Digital World
Source: alphaspirit / 123RF Stock Photo


                                          Pharma & Healthcare Campaign Planning for a Digital World
A camera?




Source: Piotr Bizior


                            Pharma & Healthcare Campaign Planning for a Digital World
An organizer?




Source: Horia Varlan | Flickr


                                        Pharma & Healthcare Campaign Planning for a Digital World
Source: bloomua / 123RF Stock Photo


                                      Pharma & Healthcare Campaign Planning for a Digital World
Sense of belonging?




Source: olechowski / 123RF Stock Photo


                                         Pharma & Healthcare Campaign Planning for a Digital World
Link to knowledge?




Source: Ialmoond / 123RF Stock Photo


                                       Pharma & Healthcare Campaign Planning for a Digital World
Source: naphotos / 123RF Stock Photo


                                       Pharma & Healthcare Campaign Planning for a Digital World
Source: lioliz | Flickr


                          Pharma & Healthcare Campaign Planning for a Digital World
So, what about mobile devices
          and health information?




Source: tomwang / 123RF Stock Photo


                                      Pharma & Healthcare Campaign Planning for a Digital World
Trend #1: mHealth

       “mHealth applications include the use of
     mobile devices in collecting community and
      clinical health data, delivery of healthcare
    information to practitioners, researchers, and
     patients, real-time monitoring of patient vital
    signs, and direct provision of care (via mobile
                     telemedicine).”
Source: MHealth. (2012, September 7). In Wikipedia, The Free Encyclopedia. Retrieved 11:30, September 10, 2012, from
http://en.wikipedia.org/w/index.php?title=MHealth&oldid=511158695


                                                                   Pharma & Healthcare Campaign Planning for a Digital World
Source: icetray / 123RF Stock Photo


                                      Pharma & Healthcare Campaign Planning for a Digital World
Case study in life-logging: Me!
Note: data screenshots below are indicative (not mine); no diagnoses please.




                                         Pharma & Healthcare Campaign Planning for a Digital World
“NHS Local” digital service
     • 52% of patients would
       Skype their Doctor if the
       option was available
     • 20% of patients said a
       Skype appointment with
       their doctor would be
       more private
     • 14% of patients said a
       Skype appointment
       would make it easier to
       discuss problems
Source: http://nhslocal.nhs.uk/story/bring-skype-easier-gp-access-say-more-half-nhs-patients, N=328


                                                                     Pharma & Healthcare Campaign Planning for a Digital World
Trend #2: SoLoMo
 SOcially integrated, LOcation based services, through MObile devices




Source: http://www.socialmediaexaminer.com/is-social-local-mobile-right-for-your-business/


                                                                      Pharma & Healthcare Campaign Planning for a Digital World
Walgreens
• Refill by Scan - Scan
  your Rx label, submit
  and pick up at your
  local Walgreens
• Pill Reminder - Set
  up helpful reminders
  to keep you on track
• Transfer Prescription
  by Scan - Easily
  transfer your
  prescriptions to
  Walgreens

                          Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Making data relevant




           Pharma & Healthcare Campaign Planning for a Digital World
Real-world + Virtual-world = Future?




Source: http://i292.photobucket.com/albums/mm16/nugentrk/Public/minority-report.png


                                                                   Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
“Show this message to the
bartender for a free Pimm‟s Cup”
                   Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Source: icetray / 123RF Stock Photo


                                      Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
SoLoMo in Animal Health




              Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
A few things about mobile…
• No need to rush in!
• Consider:
  – Is there a tangible business case?
  – What is the need that this will fulfil?
      • What information do we have, that might be
        useful to someone while „on the move‟?
      • Where might they want to access it, and how
        might the location provide relevant context?
      • How would they engage with the information?
      • Could they share or socialise the actions?
                               Pharma & Healthcare Campaign Planning for a Digital World
The future?




      http://vimeo.com/46304267



       Pharma & Healthcare Campaign Planning for a Digital World

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SOcial, LOcal, MObile, and the impact on health information

  • 1. SOcial, LOcal, MObile and the impact for health Information Paul Grant Senior Client Partner Pharma & Healthcare Campaign Planning for a Digital World
  • 2. Show of hands… Source: kho / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 3. Who has a mobile device with them today? Source: woodoo007 / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 4. Source: auremar / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 5. Source: Leukos Leukos / Photographer’s Choice / Photolibrary Pharma & Healthcare Campaign Planning for a Digital World
  • 6. Source: Adriaan Bloem | Flickr Pharma & Healthcare Campaign Planning for a Digital World
  • 7. Source: alphaspirit / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 8. A camera? Source: Piotr Bizior Pharma & Healthcare Campaign Planning for a Digital World
  • 9. An organizer? Source: Horia Varlan | Flickr Pharma & Healthcare Campaign Planning for a Digital World
  • 10. Source: bloomua / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 11. Sense of belonging? Source: olechowski / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 12. Link to knowledge? Source: Ialmoond / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 13. Source: naphotos / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 14. Source: lioliz | Flickr Pharma & Healthcare Campaign Planning for a Digital World
  • 15. So, what about mobile devices and health information? Source: tomwang / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 16. Trend #1: mHealth “mHealth applications include the use of mobile devices in collecting community and clinical health data, delivery of healthcare information to practitioners, researchers, and patients, real-time monitoring of patient vital signs, and direct provision of care (via mobile telemedicine).” Source: MHealth. (2012, September 7). In Wikipedia, The Free Encyclopedia. Retrieved 11:30, September 10, 2012, from http://en.wikipedia.org/w/index.php?title=MHealth&oldid=511158695 Pharma & Healthcare Campaign Planning for a Digital World
  • 17. Source: icetray / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 18. Case study in life-logging: Me! Note: data screenshots below are indicative (not mine); no diagnoses please. Pharma & Healthcare Campaign Planning for a Digital World
  • 19. “NHS Local” digital service • 52% of patients would Skype their Doctor if the option was available • 20% of patients said a Skype appointment with their doctor would be more private • 14% of patients said a Skype appointment would make it easier to discuss problems Source: http://nhslocal.nhs.uk/story/bring-skype-easier-gp-access-say-more-half-nhs-patients, N=328 Pharma & Healthcare Campaign Planning for a Digital World
  • 20. Trend #2: SoLoMo SOcially integrated, LOcation based services, through MObile devices Source: http://www.socialmediaexaminer.com/is-social-local-mobile-right-for-your-business/ Pharma & Healthcare Campaign Planning for a Digital World
  • 21. Walgreens • Refill by Scan - Scan your Rx label, submit and pick up at your local Walgreens • Pill Reminder - Set up helpful reminders to keep you on track • Transfer Prescription by Scan - Easily transfer your prescriptions to Walgreens Pharma & Healthcare Campaign Planning for a Digital World
  • 22. Pharma & Healthcare Campaign Planning for a Digital World
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  • 24. Making data relevant Pharma & Healthcare Campaign Planning for a Digital World
  • 25. Real-world + Virtual-world = Future? Source: http://i292.photobucket.com/albums/mm16/nugentrk/Public/minority-report.png Pharma & Healthcare Campaign Planning for a Digital World
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  • 30. “Show this message to the bartender for a free Pimm‟s Cup” Pharma & Healthcare Campaign Planning for a Digital World
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  • 32. Source: icetray / 123RF Stock Photo Pharma & Healthcare Campaign Planning for a Digital World
  • 33. Pharma & Healthcare Campaign Planning for a Digital World
  • 34. SoLoMo in Animal Health Pharma & Healthcare Campaign Planning for a Digital World
  • 35. Pharma & Healthcare Campaign Planning for a Digital World
  • 36. A few things about mobile… • No need to rush in! • Consider: – Is there a tangible business case? – What is the need that this will fulfil? • What information do we have, that might be useful to someone while „on the move‟? • Where might they want to access it, and how might the location provide relevant context? • How would they engage with the information? • Could they share or socialise the actions? Pharma & Healthcare Campaign Planning for a Digital World
  • 37. The future? http://vimeo.com/46304267 Pharma & Healthcare Campaign Planning for a Digital World