Trying to keep up with your competitors is hard enough. Trying keep up with your customers is even harder, and it’s going to become even harder in the coming years. If you could look into a crystal ball and know how your customers will buy in the future, you will come out a champion in your customers eyes. Are you willing to change what you’re doing today to succeed tomorrow? Learn what you need to know. I’ll bring the ball.
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
The Future of Marketing: A History
1. The Future of
Marketing
Learn What’s Changing and
What It Means to Your Strategy
2. “History is the present.
That’s why every generation
writes it anew.”
- E.L. Doctorow
twitter: @paulboomer | copyright 2012 Wizard of Ads
3. “The reason history must
repeat itself is because we
pay so little attention to it
the first time.”
- Blackie Sherrod
twitter: @paulboomer | copyright 2012 Wizard of Ads
4. “The thing that has been, is
that which shall be; and that
which is done is that which
shall be done: and there is no
new thing under the sun. Is
there anything whereof it may
be said, 'See, this is new?' It
has been already of old time,
which was before us.”
- Solomon
twitter: @paulboomer | copyright 2012 Wizard of Ads
20. 1970s
e-commerce invented
1984
introduction of guerrilla marketing
1990s
CRM and IMC gain dominance in
promotions and marketing planning
1995
AltaVista search launches
Yahoo search launches
1998
1905 Google search launches
The Univ. of Penn. offers a course MSN search launches
in “The Marketing of Products”
2001
1867 1922 social bookmarking site
earliest recorded stumbleupon is established
radio broadcast commences
billboard rentals
2003
1839 1941 MySpace is founded
posters on private property first recorded use of
banned in London television advertising 2005
YouTube and Vimeo launched
2006
1880’s Twitter founded
earliest
examples of
2004
trademarks as 1908 Facebook founded
branding Harvard Business 1950 Digg lanuched
1864 School opens systematization of
2002
telemarketing
earliest recorded use of the photo sharing site SmugMug set the
telegraph for mass unsolicited spam 1940s stage for sites like Flickr and
electronic computers Photobucket
developed
1999
opinion site epinions is established
1996
identification of viral marketing
ask.com founded
1991
integrated marketing communications
gains academic status
1985
desktop publishing democratizes
1980s the production of print-advertising
development of database marketing
emergence of relationship marketing
twitter: @paulboomer | copyright 2012 Wizard of Ads emergence of computer-oriented spam
22. 1970s
e-commerce invented
1984
introduction of guerrilla marketing
1990s
CRM and IMC gain dominance in
promotions and marketing planning
1995
AltaVista search launches
Yahoo search launches
1998
1905 Google search launches
The Univ. of Penn. offers a course MSN search launches
in “The Marketing of Products”
2001
1867 1922 social bookmarking site
earliest recorded stumbleupon is established
radio broadcast commences
billboard rentals
2003
1839 1941 MySpace is founded
posters on private property first recorded use of
banned in London television advertising 2005
YouTube and Vimeo launched
2006
1880’s Twitter founded
earliest
examples of
2004
trademarks as 1908 Facebook founded
branding Harvard Business 1950 Digg lanuched
1864 School opens systematization of
2002
telemarketing
earliest recorded use of the photo sharing site SmugMug set the
telegraph for mass unsolicited spam 1940s stage for sites like Flickr and
electronic computers Photobucket
developed
1999
opinion site epinions is established
1996
identification of viral marketing
ask.com founded
1991
integrated marketing communications
gains academic status
1985
desktop publishing democratizes
1980s the production of print-advertising
development of database marketing
emergence of relationship marketing
twitter: @paulboomer | copyright 2012 Wizard of Ads emergence of computer-oriented spam
24. 28% of Internet usage comes from a mobile phone.
Westminster eForum event by Pew Research Center - July 6, 2012
twitter: @paulboomer | copyright 2012 Wizard of Ads
47. “Is this effort to supply free
information really working
for us? Is it worth it?”
- Zede Donohue
twitter: @paulboomer | copyright 2012 Wizard of Ads
48. “We’ve had the
best month ever!”
- Zede Donohue
twitter: @paulboomer | copyright 2012 Wizard of Ads