Webinar: Creative Ways to Compensate for an Old Intranet
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What can you do to get the news out there and start dipping your toe into social media waters, while you wait for intranet nirvana to arrive? A few ideas.
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Webinar: Creative Ways to Compensate for an Old Intranet
- 1. Creative Ways to Compensate for Old Intranets How to capture employees' interest and spark interaction, while you wait for the Intranet 'Revamp’ Paula Cassin, Monthly webinar, May 26, 2009
- 2. helps medium and large companies improve their internal communications using innovative technology solutions. Transforming 'push' communications, reducing information overload and/or email fatigue, and driving employee action are our areas of expertise. Paula Cassin, CEO 1.805.758.3392 Twitter.com/paulacassin paula.cassin@cutthroughcommunications.com
- 3. We’re Overloaded with Information… The average knowledge worker spends about 25% of the day searching for needed information, getting back to work after an interruption and dealing with other effects of information overload. Basex, leading I.O. research firm.
- 4. ...and in a conversational Web 2.0 World “We need to „push‟ out information that explains WHAT the business is doing, and WHY it is doing it . . . and then use interactive social media tools to get employees to start talking about HOW they‟re going to help make it happen.” Steve Crescenzo, Consultant
- 5. Focus on Two Intranet Roles Company News Source Interaction, Social Media
- 6. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
- 7. 7 Ideas: Using basic intranet html: • Opensource blog software • Widgets for the homepage Webpages in other places • Snap Comms Desktop Tools • Interactive Screensavers • Enewsletters to the next level. Non-html ways to spread the word • Voicemail/podcast radio • Microblogging, SMS, IM.
- 8. Blog software. Opensource + inhouse. • Can you get wordpress in house? • Example:
- 9. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
- 10. Widgets for your Intranet • Embed the html, then update • www.sproutbuilder.com • surveygizmo, survey monkey • Youtube, GoogleVideo, etc. • Blog/RSS feeds • Utterli, Twitter • Then you can update and manage content automatically
- 11. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
- 12. 7 Ideas: Using basic intranet html: • Opensource blog software • Widgets for the homepage Webpages in other places • Snap Comms Desktop Tools • Interactive Screensavers • Enewsletters to the next level. Non-html ways to spread the word • Voicemail/podcast radio • Microblogging, SMS, IM.
- 13. Snap Comms Tools Snap Mag Snap Interactive Snap Alert Snap Ticker Snap Quiz /Poll
- 14. Snap Comms Desktop Tools Secure without password integration • Desktop software authenticates • No software, no webpage/forum access • No „take-up‟ worries Message History window shows your key content – ‘html’ pages, forums, breaking news, resources
- 16. Admin, Editor and Writer Levels • No emailing drafts back and forth • Easy to manage for the comms team • Several ways to access article input view, all single click • Guided, easy steps • Formatting can be locked down or not
- 17. Is it Secure? • All communications between the Snap Client and the Snap Platform are initiated by the Snap Client and include some application control data (see handout). • All data is sent over a secure connection using HTTP over SSL. • For the hosted model, we follow best practice security measures. (Full information on platform security provided on request.)
- 18. Southern Wines Example • Remote Salesforce with PCs • Use a web-based ordering system • Do not VPN in often = don‟t see the intranet. • Do not check email frequently • Sales Intranet substitute. • Using desktop messaging to get promotions, pricing, new products, monthly results out to staff. • Using Snap Mag, Q&A to replicate core intranet rscs
- 19. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
- 20. Interactive Screensavers • Each employees‟ screensaver becomes series of revolving visual messages • HTML, image, video, flash. • Include hyperlinks/images so staff can click to access more information • Update and change screensavers easily, without any major IT deployment or involvement
- 21. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
- 22. Email Newsletters • Easy to mimic HTML of homepage, embed links • Subject line is key • Interaction • Email comments • Polls, “rate-this-article” • Article submissions • Measure readership/activity.
- 23. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
- 24. 7 Ideas: Using basic intranet html: • Opensource blog software • Widgets for the homepage Webpages in other places • Snap Comms Desktop Tools • Interactive Screensavers • Enewsletters to the next level. Non-html ways to spread the word • Voicemail/podcast radio • Microblogging, SMS, IM.
- 25. Other Channels Microblogs Voice Mobile (private message Device Twitter) broadcast. SMS, Daily PDA apps Podcast
- 26. 7 Criteria Secure? Low Cost? Easy to Update? Easy for Audience? Visually Rich? Interactive? Cut Through?
- 27. TAKEAWAYS You don‟t have to wait to spark conversations/interaction Start with your top criteria and Checklists, evaluate from there Comms and IT need to work together to make it happen.
- 28. THANK YOU! Offering extended free trial to all attendees. Please contact me for details CHECKLISTS HERE: http://bit.ly/lqkjc Feel free to contact me/us at Cut Through Comms www.cutthroughcommunications.com Email or tweet me at: Paula Cassin Paula.cassin@cutthroughcommunications.com 1.805.715.0300. Twitter: paulacassin. LinkedIn: paulacassin http://www.twitter.com/paulacassin for Webinar: Creative Ways to Compensate for Old Intranets 2009
Notas do Editor
- Provide company news in a way that doesn’t bombard or cause unnecessary interruptions but still Cuts Through.Spark interaction, whether between the official company and employees, or between employees themselves.
- Cut Through is important – if you’re revamping the intranet and need a temporary fix, then you don’t want to do a full on launch of something that’s short term. You don’t want to train them to go one place and then retrain to go somewhere else a few months down the road.
- Secure IF you run in=house. But not cheap, as you need IT resource- servers, engineers. Might be hard to get, if your IT guys are stretched.
- Embedding widgets – this works if you’ve got some I.T. help and have staff visiting your intranet. It’s low cost and easy to turn on or off. Legal might be a little uncomfortable depending on what you’re sending out.
- You can use this tool to put out daily/weekly news, but ALSO permanent links to key information! Maybe a New Employee Orientation kit that you target to new hires for the first 3 months. Maybe you let Marketing put together their own bulletin of quick links and resource links. It is not customisable by users – they cannot drop and drag or add widgets or customize. That would be a major difference between best of breed intranets and this tool.
- You’ve worked hard to put together a treasure trove of resources for employees. But they have to get there and use it