As a marketing communications firm focused solely on content development, 1400 Words is frequently asked how the cost of professional copywriting stacks up against the bottom-line results. This presentation not only includes the measurable results of some of our favorite case histories — it also outlines the immeasurable benefits of building meaningful relationships with customers, clients, and employees.

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With that thought in mind, we must ask you...
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• Are your customers the most productive members of your sales force?
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• Are your customers the most productive members of your sales force?
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• Do your investors share your vision, as well as your profits?
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Purposeful, for your time! If you want to exit, just click here.
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10. We’d Like to Introduce 1400 Words
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• We are different from any other writing source available.
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Our track record proves that the right messaging can make a difference.
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11. Our Word Power is Unmatched
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• 1400 Words is a team of smart, strategic, award-winning writers.
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We have a depth and breadth of industry experience no
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• One call gets you the writer – or group of writers – your project requires.
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12. We’re Multilingual
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• Customers (B2C and Curious, Crazy about, intent,
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• Strategic partners and suppliers
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13. We’re Media Maniacs
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• Marketing collateral • Video & film
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• Web-based direct mail • White papers
• Conventional direct mail • Computer-based training
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14. We’re Industry Savvy
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We’re experienced in a variety of industries.
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• Entertainment / The Arts • Oil & Gas / Mining
• Travel / Tourism • Finance / Banking
• Professional Services • Hospitality
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15. We’ve Worked for Some of the Best
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Alcatel • American Airlines • AT&T Wireless • Baylor Health Care System • Bell Helicopter • BellSouth
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• Blockbuster Inc. • Brinker Corporation • Centex • Cessna • Coca-Cola • Compaq • Dallas Symphony
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• National Constitution Center • Nestlé • Nokia • Nortel • Oracle • Overhead Door • Paymentech •
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Phillips Petroleum • Qwest Communications • Rent-A-Center • The Rosewood Company • The City of
San Diego • San Diego Museum of Art • Smithsonian Institution • Southwestern Bell • Texas Instruments
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16. And We Understand the Issues.
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We know how to adapt your strategy, message, and “voice,”
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depending on whether your goal is to:
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Create or enhance a brand
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✔ Generate sales
✔ Build market share
✔ Create a buzz
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17. pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite
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18. View Our Case Histories
Click on the projects below to see the results we’ve helped generate.
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ORACLE KAISER PERMANENTE JOHNSON & JOHNSON QWEST COMMUNICATIONS
Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,
ENCHANTED,enthralled, Fired up,serious, eager, turned on BY
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DALLAS SYMPHONY ORCHESTRA CAMEL COMPANY ERICSSON
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NOKIA BLOCKBUSTER PARKER GUITARS FIRST STATE BANK
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19. Words to Ponder
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“The truth isn’t the truth until people believe you…
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and they can’t believe you if they don’t know what you’re saying…
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and they can’t know what you’re saying if they don’t listen to you…
and they won’t listen to you if you’re not interesting…
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~ Bill Bernbach
Founder, CEO, Doyle Dane Bernbach Advertising
Advertising Hall of Fame
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20. 1400 Words Has Generated Measurable Results
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Purposeful, For lots ofape over focused, Enamored, Curious, Crazy about, intent,
immersed, companies. In lots of industries.
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21. When can we start?
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VIEW AGAIN

22. Oracle
Challenge: Attract an international C-level
audience to a new, unproven event.
Media: Web-based & conventional direct mail
Projects: Theme development, marketing, attendee
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solicitation, and event Web iastic, An Appetite
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
first international “Apps World” eBusiness
Applications Conference.
Purposeful, immersed, ape over focused, Enamored,Exceeded attendance projections by
Results: Curious, Crazy about, intent,
ENCHANTED,enthralled, Fired up,serious, eager, turned on BY more than 15 percent.
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creative,
Launch a product or business
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✔
THINK through, surmise, concl
Create or enhance a brand
Simplify message
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

23. Kaiser Permanente
Challenge: Build brand recognition and membership
in a new geographic region.
Media: Broadcast and print advertising
Projects: Comprehensive campaign for the North
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Texas division.
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
Results: Generated an average of 100 inquiry
calls per day every time the advertising
Purposeful, immersed, ape over focused, Enamored,ran – an increase in response of
Curious, Crazy about, intent,
ENCHANTED,enthralled, Fired up,serious, eager, turned on BY 200 percent.
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creative,
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check out, rationalize,intuit, gu
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✔
THINK through, surmise, concl
Create or enhance a brand
Simplify message
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

24. Johnson & Johnson
Challenge: Build brand awareness and take
market share from several other
established competitors.
Media: Print advertising, collateral, and multimedia
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engrossed Trade campaigns, brochures, direct An
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and trade show multimedia for the
company’s orthodontic division.
Purposeful, immersed, ape over focused, Enamored,Catapulted them from a distantabout, intent,
Results: Curious, Crazy #5
ENCHANTED,enthralled, Fired up,serious, eager, turned on BY position in the industry to a dead heat
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✔
THINK through, surmise, concl
Create or enhance a brand
Simplify message
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

25. Qwest Communications
Challenge: Increase small-business sales in an
extremely competitive marketplace where
Qwest, as the incumbent, suffered from a
negative brand image.
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engrossed Direct mail
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
Projects: Several targeted letter campaigns for
Qwest’s Small Business customer segment.
Purposeful, immersed, ape over focused, Enamored,Our direct mail letters generated
Results: Curious, Crazy about, intent,
ENCHANTED,enthralled, Fired up,serious, eager, turned on BY response rates from small business
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gauge, pick up, Ar an enviable
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✔ Launch
through, surmise, concl
✔ Create or enhance a brand
✔ Simplify message
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

26. Dallas Symphony Orchestra
Challenge: Reverse declining ticket sales and
increase both season subscriptions and
single-performance purchases.
Media: Collateral
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engrossed Subscription collateral, season
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
programs, and brand messaging.
Results: Reversed a three-year decline in
Purposeful, immersed, ape over focused, Enamored,ticket sales and revenues withinabout, intent,
Curious, Crazy the first
ENCHANTED,enthralled, Fired up,serious, eager, turned on BY year of our partnering with them.
Post-implementation research procured by the DSO
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confirmed that our theme, “Rejuvenate Your Soul”
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captured to the word the single, most overwhelming
reason why arts patrons choose to spend discretionary
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dollars on
✔ Launch a product or business
✔ Create or enhance a brand
✔ Simplify message
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

27. The Camel Company
Challenge: Increase sales of branded and
collectible merchandise.
Media: Direct mail
Projects: Catalogs for branded merchandise.
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engrossed Increased sales Enth percent over
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the previous year.
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✔
THINK through, surmise, concl
Generate sales
Build market share
Create a buzz

28. Ericsson
Challenge: Although well-known in Europe, Ericsson
suffered from low brand awareness in the
U.S. During the telecom boom years, it
struggled for market share against several
U.S.-based competitors.
pped up Zealous, nuts over,
ABOUT, us
Strategy: in, revolutionary, Enth
engrossed A infatuated, enclosed, 10,000-sq.An Appetite
iastic, ft.
CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
cinated, “Main Street” that captured and retained
attendees, and linked Ericsson technology
Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,
to the everyday needs of consumers.
ENCHANTED, enthralled, Media:
Fired up,serious, eager,
Booth graphics, supporting collateral,
turned on BY
multimedia, and live performance within
bsorb, e
solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? nvision, gauge, pick up, Ar
a revolving, 360-degree enclosed theater.
st, correlate, lyrical, energetic , weigh, humorous
Results: Attendance beyond expectations,out, rationalize,intuit,
, creative, check multiple gu
BATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK
industry awards. Exhibitor magazine
through, surmise, concl
called our booth “The most memorable
theater presentation across all industries.”
✔ Launch a product or business
Telephony magazine hailed it as
✔ Create or enhance a brand “sensational” and “…a new standard
✔ Simplify message
in performance.”
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

29. LeBoeuf
Challenge: A formerly well-known but neglected
brand of collector-quality pens was
resurrected and re-introduced to the
marketplace. Our dual challenge was
to position the brand as one of highest
pped up Zealous, nuts over,
ABOUT, us
engrossed in, infatuated, Enth
quality and prestige while also iastic, An Appetite
CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
cinated, generating sales.
Media: Magazine advertising, collateral
Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,
Projects: Trade campaign, consumer campaign,
ENCHANTED, enthralled, Fired up,serious,
Results:
eager,
product brochure/catalog. turned on BY
Sales, in fact, did take off. Simultaneously,
bsorb, one of the most
You? nvision, e
solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, respected editorsgauge, pick up, Ar
in the
st, correlate, lyrical, energetic , weigh, humorous
pen industry describedcreative, check out, rationalize,intuit,
, our materials as gu
BATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy,
[he’d] ever seen.”
THINK
“the finest marketing materials
through, surmise, concl
✔ Launch a product or business
✔ Create or enhance a brand
✔ Simplify message
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

30. Nokia
Challenge: Provide retailers who sell Nokia wireless
phones with training materials that will
help their employees understand the
features, benefits, and target customer of
the company’s new offerings, and sell them
pped up Zealous, nuts over,
ABOUT,
Media:
us more effectively.
engrossed in, infatuated, Enth
Computer-based training, including
iastic, An Appetite
CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
cinated, product presentations, testing, and
Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,
review mechanisms
ENCHANTED, enthralled,
Results:
eager,
Our solutions were so effective, Nokia
Fired up,serious, them for all new phones. on BY
implemented turned
Additionally, the Society for Technical
bsorb, e
solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? nvision, gauge, pick up, Ar
st, correlate, lyrical, energetic , weigh, humorous
Communications awarded our e-learning
top honors, calling it ,“engaging,”out, rationalize,intuit,
creative, check gu
BATE, eloquent, POWERFUL recollect, dig, s o r t out, peppy, THINK
“effective,” “well thought out,” and
“excellent overall.”
through, surmise, concl
✔ Launch a product or business
✔ Create or enhance a brand
✔ Simplify message
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

31. Blockbuster
Challenge: Provide the managers and employees of
Blockbuster stores with training materials
that would be engaging, relevant,
effective, and easy to use.
pped up ABOUT, Zealous, nuts over, Media: in, infatuated, Enthusiastic, An Appetite
engrossed Training posters, trainer manuals, role-play
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
scripts, and employee pocket guides –
sometimes for multiple markets with
Purposeful, immersed, ape over focused, Enamored,unique prices and parameters. about, intent,
Curious, Crazy
ENCHANTED,enthralled, Fired up,serious, eager, turned on BY
Results: Our approach to the training materials
bsorb, solve, question, outthink, conceive,
WRESTLE, e was deemed so effective,nvision, process of
gauge, pick up, Ar
derive, understand, assimilate, You?
and the
st, correlate, lyrical, energetic, weigh, humorous, working with us so smooth, Blockbuster
creative, check out, rationalize,intuit,
has used us on numerous training initiatives.
gu
BATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl
✔ Launch a product or business
✔ Create or enhance a brand
✔ Simplify message
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

32. Parker Guitars
Challenge: Rejuvenate a brand. Ten years ago Parker
revolutionized the guitar industry with its
high performance guitars. Over the years
however, their story had lost some of its
pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite
focus. There was a disconnect between
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
Parker's me-too image and the astounding
quality and sound range of its guitars.
Purposeful, immersed, ape over focused, Enamored,New product brochure, educational hang intent,
Media: Curious, Crazy about,
ENCHANTED,enthralled, Fired up,serious, eager, turned on BY tags, trade show support materials
bsorb, solve, question, outthink, conceive,
WRESTLE, e Results: understand, assimilate, materials increased
The new Parker You? nvision,
gauge, pick up, Ar
derive,
st, correlate, lyrical, energetic, weigh, humorous, dealer sign-ups, decreased dependency on
creative,
in-store sales personnel, and resulted in
check out, rationalize,intuit, gu
BATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINKthrough, surmise, concl
an immediate 70% increase in sales.
✔ Launch a product or business
✔ Create or enhance a brand
✔ Simplify message
✔ Build relationships
✔ Generate sales
✔ Build market share
✔ Create a buzz

33. First State Bank
Challenge: Position an independent New Mexico
bank as a leader in the southwest to a
national financial community.
Media: Multiple annual reports, radio advertising.
pped up ABOUT, Zealous, nuts over, Results: in, the four yearsEnthusiastic, An Appetite
engrossed In infatuated, 1400 Words was
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,
involved in marketing First State Bank and
writing its annual report, the bank’s value
Purposeful, immersed, ape over focused, Enamored,increased from 1.5Crazy1.6 billion. intent,
Curious, million to about,
ENCHANTED,enthralled, Fired up,serious, eager, turned on BY
bsorb, solve, question, outthink, conceive,
WRESTLE, e gauge, pick up, Ar
derive, understand, assimilate, You?
✔ Launch a product or business
nvision,
st, correlate, lyrical, energetic, weigh, humorous, ✔
✔
Create or enhance a brand
Simplify message
creative, check out, rationalize,intuit, gu
BATE, eloquent, POWERFUL recollect, dig, sort out, peppy, ✔
✔ THINK through, surmise, concl
Build relationships
Generate sales
✔ Build market share
✔ Create a buzz