How can we learn from the Commons project on Flickr and use it as a benchmark to develop policy for allowing our collections to be used under open access? How do we measure the success, maintain our new community, progress with better access to our collections and develop new business models?
Flickr Commons: Open licensing and the future for collections
1. open licensing & the future
for collections
Museums and the Web 2009
April 15-18, 2009
Indianapolis, Indiana, USA
paula bray
manager, visual & digitisation services
paulab@phm.gov.au
www.powerhousemuseum.com/imageserices
21. reduce costs
research
innovation
connect collections
promotion ‘Open’ by splorp
why do open access?
22. REDUCE escalating fees for education to copy
ʻ2007_03_05ʼ by DennisSylvesterHurd
Australian schools: payed $50,000,000 in
2006 part VB statutory licensing
jumped $10,000,000 from 2005
23. enable rich research
ʻResearch Medical Center Libraryʼ by Gwen's River City Images
25. it is REALLY complicated
copyright
creators
attribution
income
orphan works
access priorities
26. significant challenge
varied across institution
hard to adopt standard model
global differences in copyright acts
27. Australian Copyright Act 1968
ʻcopyrightʼ by pfffpustekuchen
no fair use
fair dealing = limited
S200AB new provision?
28. ‘one-size-fits-all’
doesn’t work
on-line has changed delivery
models need reviewing
administration costs
are we really seeing what our audience wants?
‘open the gate’ by blondie 478
31. 1997 and 2004
not-for profit and independent membership organisation
explored ways to address the lack of resources available for
educational use, manage complicated rights and licensing
32. one of the first to address the need for digital
content to be accessible via a group of works
under a standard license
33.
34. Aim: content for research and academic purposes
for a variety of educational institutions.
35.
36. Aim:
to reduce the costs for education
free high-resolution images to be used
for scholarly purposes
link to the participating institutions
rights and permissions
37.
38.
39. all these models
help towards
‘unlocking collections’
Photography by Paula Bray
40. April 8th 2008
‘unlocking’ our photographic collections
we started
41. high value
sydney centric
sold copies
rarely exhibited
no major publication
not known for
photographic content
reservation from some
no measures
possible drop
in income
43. 20 times more visitation than on our site
currently projected as
44. some thought it was risky
we let go
first Powerhouse Museum project :content freely accessible
45. not all content
ʻfully-cataloguedʼ
Description
Glass negative, half plate, 'Ocean Wave Hotel', unattributed studio, Sydney, Australia, c. 1880-1923
Silver gelatin dry plate glass negative in portrait format. The Tyrrell Collection Inventory records the above caption but does not attribute the
negative to a studio.
The negative is not fully catalogued.
54. critical measure for
these results are a
a future open-access initiative
if sales can remain the same then the question
of income generation needs to be addressed as
either neutral or potentially beneficial
55. income is low
remembering that overall
in comparison to other income streams across the organisation
venue hire
admission
publications
56. what is the value of promotion?
access never greater
community connection
reputation
participation
engagement
informed about other collections
57. what do we really want?
connection
community
engagement
innovation
research
participation
65. we learned that this contact had only
visited the Museum
once in the last ten years
“Congrats on sticking with it for
the 500. Actually, as regards
content, I just want more of the
same. Whatever you choose to
put up is good for me.
visits regularly now
I can find stuff I think I want any
blogs about our images day of the week by searching
comments on Photo of the Day around the internet, the PHM
collection search, or Flickr. But
what I can’t find for myself, and
what I like here is the serendipity
of seeing something you’ve
chosen, for your reasons, to
show to us.”
69. Text
Text
Photo of the Day
Photography by Sutto
70. where are we heading?
‘Going up’ by Jim Frazier
Attribution-Noncommercial-No Derivative Works 2.0 Generic
71. Powerhouse Museum
plans
investigate new provisions in the copyright act
review acquisition license agreements
allow options for copyright holders = CC license
81. thank you
Museums and the Web 2009
&
Frederick Miller
Powerhouse Museum photographers
all Flickr members using Creative Commons licenses
paula bray
manager, visual & digitisation services
paulab@phm.gov.au
www.powerhousemuseum.com/imageserices