Presentation for the GLAM-WIKI 09 conference

1. access: unlocking our content GLAM-WIKI 2009 paula bray manager, visual & digitisation services [email_address] www.powerhousemus eum.com/imageserices access:unlocking our content access: unlocking our content access: unlocking our content Flickr Commons + beyond

2. Powerhouse Museum photography audio visual photo library image resource centre rights & permissions

3. Digital, Social & Emerging Technologies web, learning technologies, library, visual & digitisation services

4. pic of photo library produce a lot of stuff Flickr screen grab

5. some goes in the gallery photography by Marinco Kojdanovski photography by Jean-Francois Lanzarone

6. most goes online

7. some goes to other sites

8. two accounts Flickr screen grab

9. The Learning Federation The Learning Federation screen grab

10. we make our content available

15. Flickr screen grab

16. aim: to make our content available for free for EDUCATIONAL purposes photography by Marinco Kojdanovski

17. on april 8th 2008 we took a *risk* because we wanted our content to be AVAILABLE Photography by Jean-Francois Lanzarone

18. released images under no known copyright restrictions Flickr screen grab Flickr screen grab

19. Flickr screen grab

20. ....make these collections even richer. to Flickr screen grab

21. & get to know our community....

22. Flickr screen grab Flickr screen grab

23. We had not done an OPEN ACCESS project before this some thought it risky and we would lose CONTROL photography by Perpetual Sunset

24. high value, sydney centric, sold copies, rarely exhibited, no major publication, not known for photographic content no measures Flickr screen grab

25. big ? how will this affect sales

26. we did expect visitation to be high lots of tagging comments

27. in the first four weeks 40,000 views 230 contacts 2500 + tags

28. now over one million views on 1200 images Flickr screen grab

29. pull tags back to our website

30. what happened in Flickr to change policy about better access for the EDUCATION sector ?

31. we saw innovation Paul Hagon

32. we saw location identification ? Flickr screen grab Flickr screen grab

33. Flickr screen grab Flickr screen grab Domain screen grab

34. we made CONNECTIONS with this contact

35. numerous accounts of citizen research Image courtesy Randwick City Library Services Photography by Sutto Flickr screen grab Flickr screen grab

36. Mala Gabrielle Sutto shared stories on Photo of the Day

37. our content was re-used & shared with us photo by shealo

38. we developed partnerships ABC screen grab

39. all this happened on a very small % of our content

40. what could happened if we released lots of content FREELY for non-commercial applications?

41. now back to sales

42. does increased visitation PROMOTE sales? and what VALUE do we place on promotion &

43. second a guess income from reproduction rights is low compared to other income streams across other areas of organisation

44. there is never profit.......

45. traditional image licensing models based on print publication Photography by Paula Bray not sufficient are they going to see us into the future?

46. photography by Lastaii we are not as fast as Flickr

47. 1 click 2 click Flickr screen grab Flickr screen grab

48. so why do OPEN ACCESS? enable rich research encourage innovation photography by mag3737

49. Australian schools: payed $50,000,000 in 2006 part VB statutory licensing jumped $10,000,000 from 2005 photography by DennisSylvesterHurd reduce copying fees for education

50. there are complications photography by pfffpustekuchen no fair use fair dealing = limited S200AB new provision?

51. this is not new AMICO screen grab ARTSTOR screen grab Victoria & Albert Museum screen grab

52. Creative Commons screen grab

53. investigate the new provisions in the copyright act review acquisition license agreements options for copyright holders Due to the Commons on Flickr

54. currently working on a NEW model...

55. we realise there needs to be income other options photography by 1 Adam

56. to benefit the EDUCATION sector pic of thinkspace photography by Jean-Francois Lanzarone

57. this initiative has made us rethink access initiated by George Oates 2008 Flickr screen grab

58. thank you paula bray manager, visual & digitisation services [email_address] www.powerhousemus eum.com/imageserices s Powerhouse Museum photographers all Flickr members using Creative Commons licenses