Opportunities for energy information on the web

1. Less is More
Opportunities for social startups
in energy information
Paul Miller
Lisbon, 12 November 2008

2. CEO, School of
Everything
“One of those great, simple, smart
ideas that make you want to smack
your head and say, ‘Why didn't I
think of that?’” - Boing Boing
http://schoolofeverything.com

3. Co-founder, Social
Innovation Camp
“We fuse ideas, people and
digital tools to build social start-
ups that will change the world”
http://sicamp.org

4. “Yesterday, we built huge
corporations to do tiny,
incremental things - tomorrow,
we must build small
organizations that can do
tremendously massive things.”
Umair Haque

5. Energy Information
1. Devices and software that measure
activity
2. Standards for converting activity to
energy or carbon equivalents
3. Tools that socialise verified information
4. Better opportunities for behaviour change

6. 1.

7. The Wattson

8. Yello Strom

9. Intelligent GPS

10. Open Logistics

11. 2.

12. Gavin
Starks

13. 3.

14. Share with your friends

15. Share with your neighbourhood

16. Share with the nation

17. 4.

18. Even Clarkson
enjoys it…
Information is compelling.
Showing off is even more compelling.

19. Predictions
• Energy information will be as
common and sophisticated as
financial information by 2015
• That information will be made
compelling by digital
technology
• Kids will lead the way

20. Paul Miller
paul@schoolofeverything.com