2. What is Journalism?
• Journalism is a necessary component of a free,
democratic society. In a meaningful context, it
provides the public with information on the day’s
events and issues. Students learn how to identify,
gather, organize, write, edit, and publish news
stories in a variety of formats using legal and ethical
frameworks.
3. Who Can Work At This Job
• People with a four-year degree and a
considerable amount of work skill, knowledge,
and experience in journalism-related
environments
4. What Can You Do In Journalism?
• Newspaper Publishing
• Magazine/Newsletter Publishing
• Book Publishing
• Writing
• Electronic Media
• Education
• Business
• Law
5. Job Education/Certification
• Entry-level education: Bachelor’s degree
• Bachelor’s degree in journalism or
communications
• Alternative: degree in English or Political Science
• College newspaper and internship experience
6. Entry-Level Education: Bachelor’s
Degree
• Practical Grammar
• Reporting I and II
• Editing
• Introduction to Mass
Communication
• Contemporary Issues in Mass
Communication
• Internship: Mass
Communication
• Graphic Design
• Arts Foundations
• Photo and Digital Imaging
• Reporting Governmental
Affairs
• Media Law
• Special Topics in Mass
Communications
• Field Explorations
• Experience:
• School Newspaper
• Internships
7. Needed Skill Set
• Editing and analyzing of information and
articles
• Processing and recording information
• Knowledge of technology (Microsoft, Excel
spreadsheet, editing software)
• Knowledge of English language, grammar,
vocabulary, writing styles
8. Needed Skill Set
• Critical thinking, active listening, decision
making
• reading/writing and oral comprehension,
• Maintaining interpersonal relationships
• Ability to meet deadlines; time oriented
9. Demographics of Journalists
• Urban, cities, and international
• Inform the public about news happening locally,
nationally and internationally.
• Report for newspapers, magazines, websites,
television and radio media
10. Job Outlet 2012-Current
• Writers and Authors:
• 6% (slower than average)
• Editors:
• 1% (little or no change)
• Reporters, Correspondents and Broadcast News
Analysts:
• -6% (decline moderately)
11. The demand of unbiased information
and news will never go away
• New Forms of Mass Communication:
• Facebook
• Twitter
• Instagram
• Pinterest
• Blogs
• Wikileaks
12. Demand for Journalist
-Constant demand
-Different Fields
-Technologic advances
-Pros & Cons
-Deadlines
-Competitive
-Location affects the demand
14. Winona Economy
• Unemployment rate: 4.6%
• Minimum Wage in MN: $7.25
• Average income per Capita: $21,553
• Population of 27,592
15. Small Market Journalism
• Average salary for Reporters: $20,000-$30,000
o Small markets serve as a launching pad for new
journalists to enter bigger markets
• Increase in salary to $35,000-$55,000 in a
medium sized market.
16. Strategies to Success
• Hands-on experience
o Start at a small market, move to a medium sized,
then work your way to a top market
easy entry into small firms
• Pay your dues
o Start at the bottom of a medium or top market
firm and eventually move up the ladder there.
more difficult to enter into larger firms
17. California's Economy
-Productive Economy
-Unemployment Rate- 9.6
-Minimum Wage $8.00
-Top 50 Colleges in Media & Communications
-Stanford University
-University of California, Berkely
-University of S. California
-University of California, L.A
-Increase cost of living
