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FTC ENFORCEMENT AGAINST INDIVIDUALS:
Legal Standards Impacting Individual Liability for Alleged Violations Enforced by the FTC’s
Bureau of Consumer Protection


paul d. rubin and smitha g. stansbury                                                                                            APRIL 2011




O
                fficers, directors, and management-level employees of corporate entities often fail to
                recognize that they can be held personally liable under the Federal Trade Commission Act
                (FTC Act)1. In fact, in recent years, the Federal Trade Commission (FTC or Commission)
has increasingly brought actions against individuals in their personal capacity, and has held such
individuals jointly and severally liable with other named individual and corporate defendants for the
total amount of consumer injury. Liability can be imposed even in situations where individuals do not
have actual knowledge of the alleged corporate wrongdoings, and do not have any express intent to
defraud consumers.


This article addresses the breadth of individual liability in the context of actions brought by the FTC’s
Bureau of Consumer Protection, and highlights ten aspects of individual liability that should be
considered by corporate officers, directors, and other management-level employees.



The FTC rouTIneLy enForCes AgAInsT IndIvIduALs.

Section 5(a) of the FTC Act prohibits unfair or deceptive acts or practices in or affecting commerce.2 In
addition, Section 12 of the FTC Act makes it unlawful to disseminate, or cause to be disseminated, any
false advertisement to induce the purchase of food, drugs, devices, services or cosmetics.3 The FTC may
initiate federal district court proceedings to enjoin violations of the FTC Act, and to secure other equitable
relief such as restitution and disgorgement of ill-gotten gains.4




1
    Individuals may also be personally liable for violations of the Federal Food, Drug, and Cosmetic Act (FFDCA) and other federal or
    state laws, including for example, state fraud statutes.
2
    15 U.S.C. § 45(a).
3
    15 U.S.C. § 52.
4
    15 U.S.C. § 53(b).
FTC enForCemenT AgAInsT IndIvIduALs [2]



                                               It is well-established that a corporate officer or other employee can be held
    a corporate officer or                     individually liable for company misrepresentations and other malfeasance

    other employee can                         that violate the FTC Act. Specifically, courts have taken the position that
                                               an individual may be liable under the FTC Act “for corporate practices if
    be held individually                       the FTC first can prove the corporate practices were misrepresentations

    liable for company                         or omissions of a kind usually relied on by reasonably prudent persons
                                               and that consumer injury resulted.”5 Once corporate liability is established,
    misrepresentations                         the FTC must then generally demonstrate that “the individual defendants
                                               participated directly in the practices or acts or had the authority to control
them.” Authority to control the company can be evidenced by active involvement in business affairs and
           6


the making of corporate policy, including assuming the duties of a corporate officer.7 Importantly, in a small
closely-held corporation, an individual’s status as a corporate officer gives rise to a presumption of ability
to control.


The FTC oPerATIng mAnuAL ProvIdes ImPorTAnT guIdAnCe regArdIng
IndIvIduAL LIABILITy.

The FTC Operating Manual provides the following additional guidance on the “capacity and liability of
individuals”:

               “Whether or not an individual who is an officer, employee, or stockholder of a corporation
               charged with law violations may properly be subject to a cease and desist order in an
               individual capacity depends on a number of factors. Among these are whether or not the
               individual is sole or majority stockholder of the corporate respondent involved; whether or
               not the individual directed, formulated, and controlled the policies, acts, and practices of
               the corporate respondent; whether or not the individual played an active role in the alleged
               violations; whether or not under the facts and circumstances shown there is reason to believe
               that an order may be evaded unless the individual is named personally; and whether or not
               there are unusual or unique circumstances present which would render the naming of an
               individual personally unfair or unjust. Specific proof of the likelihood of future violation is not
               a requisite for including an individual in an order in his or her individual capacity.”8




5
    See e.g., FTC v. Amy Travel Service, Inc., 875 F.2d 564, at 573 (7th Cir. 1989) (citing FTC v. Kitco of Nevada, Inc., 612 F.Supp.1282
    (D. Minn. 1985)).
6
    See e.g., FTC v. Amy Travel Service, Inc., 875 F.2d 564, at 573-574; FTC v. Transnet Wireless Corporation, 506 F.Supp.2d 1247, 1270-71
    (March 20, 2007) (emphasis added).
7
    Id.
8
    FTC Operating Manual, Chapter Four, available at http://www.ftc.gov/foia/ch04administrativecomplaints.pdf (last accessed December 29,
    2010) (citing FTC v. Standard Education Society, 302 U.S. 112 (1937); Steelco Stainless Steel, Inc. v. FTC, 187 F.2d 693 (7th Cir. 1951);
    Standard Distributors, Inc. v. FTC, 211 F.2d 7 (2d Cir. 1954); Benrus Watch Co. v. FTC, 352 F.2d 313 (8th Cir. 1965); Bascom Doyle v.
    FTC, 356 F.2d 381 (5th Cir. 1966); Sunshine Art Studios, Inc. v. FTC, 481 F.2d 1171 (1st Cir. 1973); Coran Bros. Corp., 72 F.T.C. 1 (1967);
    Universal Electronics Corporation, 78 F.T.C. 265 (1971); Standard Educators, Inc., 79 F.T.C. 858 (1971); L. G. Balfour, 74 F.T.C. 345, 494 n.
    1 (1968)).
FTC enForCemenT AgAInsT IndIvIduALs [3]



The FTC and the courts have long recognized that the underlying principle of individual liability for corporate
conduct is a belief that “one may not enjoy the benefits of fraudulent activity and then insulate one’s self
from liability by contending that one did not participate directly in the fraudulent practices.”9


The FTC wILL Pursue enForCemenT AgAInsT IndIvIduALs regArdLess oF The
CorPorATe sTruCTure oF The APPLICABLe CorPorATe enTITy.

The FTC will pursue enforcement against individuals regardless of the structure of the corporate entity (e.g.,
Inc., LLP, or LLC). Establishing a “limited liability company” structure, for example, may not prevent the FTC
from pursuing enforcement against individuals. In 2009, for instance, the FTC entered into a settlement
agreement with RTC Research & Development LLC, one of its officers, and one of its managing members,
for allegedly making false and unsubstantiated weight-loss claims for a product called Xenadrine EFX.
Under the final order, all three defendants agreed to jointly and severally provide $8 million for consumer
redress.10


In addition, the FTC and courts carefully evaluate and peer behind corporate structures when assessing
the appropriate extent of individual and/or corporate liability. For instance, when two or more corporations
operate as a “common enterprise” while engaging in unfair and deceptive acts and practices, courts frequently
hold them (and often their officers) jointly and severally liable for the misconduct.11 When determining if a
common enterprise exists, courts examine a variety of factors such as common control, the sharing of
office space and officers, whether business is transacted through a maze of interrelated companies, the
commingling of corporate funds and failure to maintain separation of companies, unified advertising and
evidence that reveals that no real distinction existed between the corporate defendants.12


The FTC Is noT requIred To Prove ThAT An IndIvIduAL InTended To deFrAud
Consumers In order To hoLd hIm or her PersonALLy LIABLe For CorPorATe
mALFeAsAnCe.

The FTC is not required to prove that an individual defendant intended to defraud consumers in order to hold
him or her liable for corporate malfeasance.13 The individual must have “knowledge” of the unlawful conduct,
but the “knowledge” requirement may be satisfied by showing that the individual had “actual knowledge of


9
     FTC v. Amy Travel Service, Inc., 875 F.2d 564, at 574.
10
     FTC Press Release, “FTC Concludes Case Against Marketers of Xenadrine EFX; Court Ruling Requires Final Defendant to Accept
     Settlement Terms” (April 24, 2009), available at http://www.ftc.gov/opa/2009/04/xenadrine.shtm (last accessed December 29, 2010); FTC
     v. Chinery, Stipulated Final Order for Permanent Injunction and Settlement of Claims for Monetary Relief as to All Defendants (March 31,
     2009), available at http://www.ftc.gov/os/caselist/chinery/090424stiporder.pdf (last accessed December 29, 2010).
11
     See e.g., FTC v. Capital Choice Consumer Credit, Inc., Final Judgment (February 19, 2004), available at
     http://www.ftc.gov/os/caselist/capitalchoice/040311finaljudgcapchoice.pdf (last accessed February 4, 2011).
12
     Id. at 76.
13
     FTC v. Pub’l Clearing House, Inc., 104 F.3d 1168, 1170 (9th Cir. 1997).
FTC enForCemenT AgAInsT IndIvIduALs [4]



material misrepresentations, reckless indifference to the truth and falsity of such misrepresentations, or an
awareness of a high probability of fraud with an intentional avoidance of the truth.”14


For example, a federal court recently imposed a judgment of $18.9 million against operators of an “Internet
kiosk” business opportunity program after finding they violated the FTC Act and the Commission’s Franchise
Rule.15 The FTC’s complaint charged the defendants (which included, among others, a company called
Network Services Depot and its key principals) with misrepresenting the earnings potential of the Internet
kiosk business opportunity, and misrepresenting the availability and/or profitability of locations for the
machines. The individual defendants argued that they were the victims of a fraudulent scheme perpetrated
by another company, Bikini Vending Corp. (BVC), that was responsible for locating and installing the kiosks,
and that the FTC could not prove that the individual defendants “knew or were recklessly indifferent to the
validity of the representations.”


Although the defendants reportedly delegated the work of manufacturing, locating, and installing kiosks
to BVC, the court noted that in its sales agreements, Network Services Depot assumed an affirmative
contractual obligation to locate and obtain sites for its customers’ kiosk business opportunities, and also
assumed an obligation to ensure that those kiosks ultimately became operational in a timely manner.16


The court criticized Network Services Depot and its key principals for failing to undertake even modest due
diligence on behalf of their customers, and for largely ignoring numerous warning signs that something
was amiss (e.g., multiple consumer complaints, admitted delays, and BVC’s suspicious financial practices
and claims). By failing to investigate numerous consumer complaints, never trying to verify uncertain
claims, and deliberately constructing a “Chinese wall” between Network Services Depot and BVC, the
court ultimately found the individual defendants and Network Services Depot to be, among other things,
“recklessly indifferent to the truth or falsity of the representations it was making to consumers.”


IndIvIduAL deFendAnTs mAy Be heLd joInTLy And severALLy LIABLe wITh
oTher PArTIes, And IndIvIduAL LIABILITy mAy exCeed The AmounT oF money
The IndIvIduAL reCeIved From hIs or her InvoLvemenT In The ACTIvITy.

Not only can individuals be exposed to liability for corporate wrongdoings, but they are very frequently held
jointly and severally liable with other named defendants for the total amount of consumer injury. In fact,


14
     FTC v. Amy Travel Service, Inc., 875 F.2d 564, at 574.
15
     FTC Press Release, “FTC Obtains $18.9 Million Judgment Against Ponzi Scheme Operators” (April 27, 2009), available at
     http://www.ftc.gov/opa/2009/04/nsd.shtm (last accessed December 28, 2010); FTC v. Network Services Depot, Inc., Final Judgment and
     Order for Permanent Injunction and Other Equitable Relief (March 5, 2009), available at
     http://www.ftc.gov/os/caselist/0423188/090305nsdjdgmt.pdf (last accessed December 28, 2010).
16
     FTC v. Network Services Depot, Inc., et al., Order Granting Federal Trade Commission Motion for Summary Judgment (September 29,
     2006), available at http://www.ftc.gov/os/caselist/0423188/061212order423188.pdf (last accessed December 28, 2010).
FTC enForCemenT AgAInsT IndIvIduALs [5]



certain courts have expressly recognized that an individual defendant’s liability may exceed the amount the
particular defendant received from his or her participation in a deceptive scheme. For example, in FTC v.
Transnet Wireless Corporation, the court provided the following with regard to individual liability:

            “In crafting a remedy, the Court has the authority to exercise its full equitable powers under
            Section 13(b) of the FTC Act to remedy violations of Section 5 of the Act. Gem Merchandising,
            87 F.3d at 469-70. Included in the panoply of remedies are monetary remedies, including
            disgorgement and restitution. Gem Merchandising, 87 F.3d at 469; U.S. Oil & Gas, 748
            F.2d at 1432, 1434; FTC v. Silueta Distrib. Inc., 1995-1 Trade Cas. (CCH) 70,918 at 74,100,
            1995 WL 215313 (N.D.Cal.1995); FTC v. Pantron I Corp., 33 F.3d 1088, 1103 & n. 34 (9th
            Cir.1994), cert denied, 514 U.S. 1083, 115 S.Ct. 1794, 131 L.Ed.2d 722 (1995); Figgie
            Int’l, 994 F.2d at 606-8. In a deceptive sales scheme, restitution may be measured by the
            amount of loss suffered by the victim and the return to status quo. Figgie Int’l, 994 F.2d
            at 606-8; Atlantex, 1987-2 Trade Cas. at 59,256, 1987 WL 20384. Defendants who have
            violated Section 5 of the FTC Act can be held jointly and severally liable for the total amount
            of consumer injury. Atlantex Assocs., 1987-2 Trade Cas. at 59,256, 1987 WL 20384; FTC v.
            Sharp, 782 F.Supp. 1445, 1452-54 (D.Nev.1991).”17


In another case, FTC v. Windward Marketing, Ltd., individual defendants argued that any disgorgement
of profits directed at them must be limited to the amount of profits they earned.18 The court indicated that
“this position is incorrect...Defendants can be held jointly and severally liable for their violations of the
Act...Thus, any Defendant’s liability may exceed the amount that particular Defendant received from his
participation in the scheme, and, instead, a Defendant may be liable for all the money Defendants received
from the...scheme.”19 In this case, the corporate defendant and the two individual defendants were jointly
and severally liable for $12,693,401.


The FTC oFTen demAnds ThAT IndIvIduALs Turn In or seLL TAngIBLe
PersonAL AsseTs To sATIsFy moneTAry judgmenTs.

The FTC often demands that individual defendants turn in or sell tangible personal assets to satisfy
monetary judgments. For instance, in March 2010, as part of a settlement with the FTC, an allegedly
deceptive robocall operation agreed to pay more than $655,000 in consumer redress and be permanently
banned from telemarketing. In addition to the $655,000, the principal of the company specifically agreed
to turn over the proceeds from the sale of his second home in Florida and two luxury cars, a Porsche 911




17
     FTC v. Transnet Wireless Corporation, 506 F.Supp.2d 1247, at 1270-71.
18
     FTC v. Windward Marketing, Ltd., 1997 WL 33642380, at 15 (September 30, 1997).
19
     Id.
FTC enForCemenT AgAInsT IndIvIduALs [6]



and a Lexus luxury sedan.20 Similarly, in October 2010, individual defendants that were part of an operation
that allegedly falsely claimed ties to Google, and charged consumers hidden fees, agreed to provide cash
and other assets that included two cars, interests in a Harley Davidson motorcycle and boat, and a gun
collection in partial satisfaction of a joint and several $29.5 million judgment.21


The FTC CAn oBTAIn TAInTed Funds From “reLIeF deFendAnTs” And oTher
ThIrd PArTIes.

The FTC can obtain money for consumer redress from “relief defendants” and other third parties who do not
have a valid right to ill-gotten funds. In FTC v. Transnet Wireless, for example, the court noted that “federal
courts may order equitable relief against a ‘nominal’ or ‘relief’ defendant, an individual who is not accused
of wrongdoing, where that person has: (1) received ill-gotten funds; and (2) does not have a legitimate
claim to those funds.”22 In that case, the wife of an individual defendant received $1.6 million directly from
the corporate defendants and nothing in the record indicated that she had a legitimate claim to the funds,
or that she provided any services to warrant the payments. Therefore, the court determined that she (as a
relief defendant) was required to pay the FTC $1.6 million.23


Similarly, in FTC v. Telebrands Corp., the FTC sought and obtained consumer redress from marketers who
made false and deceptive claims that a device would cause consumers to lose weight by applying electronic
stimulation to their abdominal muscles.24 The defendant marketers included two corporate defendants
and their principal in his individual capacity. Notably, the FTC named the individual defendant’s wife as a
“relief defendant” because she reportedly received unlawfully derived assets from her husband and had no
legitimate claim to those assets. 25


Meanwhile, in FTC v. Network Services Depot, the court required the attorney of an individual defendant
to turn over a portion of his fees under a “constructive trust” theory because it found that the attorney had


20
     FTC Press Release, “Auto Warranty Robocallers to Pay Over $655,000 and Sell Assets for Consumer Redress” (March 25, 2010), available
     at http://www.ftc.gov/opa/2010/03/voicetouch.shtm (last accessed December 23, 2010); FTC v. Voice Touch, Inc., Stipulated Final Judgment
     and Order for Permanent Injunction Against Defendants James A. Dunne and Voice Touch, Inc. (March 24, 2010), available at
     http://www.ftc.gov/os/caselist/0823263/100325voicetouchstip.pdf (last accessed December 23, 2010).
21
     FTC Press Release, “FTC Settled with Defendants that Claimed Bogus Ties to Google and Unlawfully Charged Consumers Hidden Fees”
     (October 18, 2010), available at http://www.ftc.gov/opa/2010/10/googlemoney.shtm (last accessed December 22, 2010); FTC v. Infusion
     Media, Inc., et al., Stipulated Final Judgment and Order for Permanent Injunction and Other Equitable Relief as to Infusion Media, Inc.;
     West Coast Internet Media, Inc.; Two Warnings, LLC; Two Part Investments, LLC; Platinum Teleservices, Inc.; Jonathan Eborn; Stephanie
     Burnside; Michael McLain Miller; and Tony Norton (October 4, 2010), available at http://www.ftc.gov/os/caselist/0923060/101018googleord
     er.pdf (last accessed December 23, 2010).
22
     FTC v. Transnet Wireless Corporation, 506 F. Supp.2d 1247, at 1273.
23
     Id.
24
  FTC v. Telebrands, Corp., Stipulation of Settlement and Final Order (December, 2008), available at
 http://www.ftc.gov/os/caselist/telebrands/090114finalorder.pdf (last accessed February 4, 2011); FTC v. Telebrands, Corp., Complaint for
 Consumer Redress and Other Relief (August, 2007), available at http://www.ftc.gov/os/caselist/telebrands/070730telebrandscmplt.pdf
 (last accessed February 4, 2011).
25
     Id.
FTC enForCemenT AgAInsT IndIvIduALs [7]



been paid with tainted funds derived from the unlawful activities at issue, that the fee arrangements were
not made in good faith, and that the attorney had sufficient notice to preclude his status as a bona fide
purchaser.26


The FTC CAn oBTAIn An AsseT Freeze In CourT wIThouT PrIor noTICe.

Individuals should also be aware that the FTC may proceed directly to federal court to pursue enforcement,
and in many instances, the Commission has pursued a temporary restraining order (TRO) along with an
asset freeze of both business and personal assets.27 For example, in July, 2007, at the request of the FTC,
a federal judge issued a TRO barring an operation marketing Visa- and MasterCard-branded stored-value
cards from making unauthorized debits from consumers’ bank accounts, and froze the assets of EdebitPay,
LLC, EDP Reporting, LLC, EDP Technologies Corporation, Secure Deposit Card, Inc., and two individual
defendants.28


Under the order, the individual defendants were only permitted to designate one account from which they
could “pay reasonable, usual, ordinary, and necessary living expenses” or attorneys fees – and this was
only if they, among other things, “obtained written authorization from counsel for the Commission for each
...withdrawal,” and demonstrated “to the satisfaction of counsel for the Commission that the value of that
Defendant’s assets will not suffer unreasonable diminution due to such proposed expenditures...”29


FTC seTTLemenT AgreemenTs And orders oFTen PLACe sIgnIFICAnT
LImITATIons on The FuTure BehAvIor And ACTIons oF IndIvIduAL deFendAnTs.

Individuals should also be aware that FTC orders and settlement agreements often place significant
limitations on the future actions and behavior of individuals and corporate entities found to have violated
the FTC Act.30 Defendants can be permanently enjoined from engaging in certain behavior, subjected to
compliance monitoring, reporting, and recordkeeping requirements, and be required to cooperate with the
FTC in its ongoing litigation against other defendants. Such limitations can have a significant impact upon a


26
  FTC v. Network Services Depot Inc., Final Judgment and Order for Permanent Injunction and Other Equitable Relief (March 5, 2009),
 available at http://www.ftc.gov/os/caselist/0423188/090305nsdjdgmt.pdf (last accessed December 29, 2010); FTC v. Network Services Depot
 et al., Order Granting Plaintiff’s Motion to Subject Retainer Funds for Consumer Redress (September 17, 2007), available at
 (http://www.ftc.gov/os/caselist/0423188/080917nsdorderftc.pdf (last accessed December 29, 2010).
27
     See, e.g., Paul D. Rubin, “Ten Things to Consider When Under Investigation, or Subject to Enforcement, by the FTC for Alleged Advertising
     or Consumer Protection Violations,” Bloomberg Corporate Law Journal (Vol. 1, Issue 1, 2006).
 FTC v. EdebitPay, LLC, Temporary Restraining Order with Asset Freeze, Appointment of Temporary Receiver, Immediate Access to
28

 Business Premises, Expedited Discovery, and Order to Show Cause Why a Preliminary Injunction Should Not Issue (July 30, 2007),
 available at http://www.ftc.gov/os/caselist/0623125/070730edebitpaytro.pdf (last accessed February 3, 2011).
29
     Id. at 8.
30
     In its Operating Manual, the FTC has expressly noted that “[i]t is well-established that the Commission is empowered to and should enter
      order of sufficient breadth to ensure that a respondent will not engage in similar or related violations of the law in the future...Within this
      framework, the Commission has wide discretion in shaping order provisions. The courts have consistently upheld orders which enjoin ‘like
      and related’ practices in addition to the specific illegal practices alleged in the complaint...” FTC Operating Manual, Chapter Five, available
      at http://www.ftc.gov/foia/ch05orders.pdf (last accessed December 29, 2010).
FTC enForCemenT AgAInsT IndIvIduALs [8]



company’s future operations, and on an individual defendant’s ability to engage in new business ventures.


In November 2010, for example, the FTC entered into settlement agreements with In Deep Services, Inc.,
and two of its officers, for operating websites that allegedly deceived consumers by promising them free
government grant money, and debiting consumers’ bank accounts without their approval.31 In addition to
imposing a significant joint and several monetary judgment, the settlement orders ban the defendants
from marketing or selling any grant-related product or service, from marketing or selling any continuity or
“negative option” program where consumers have to opt-out of being charged, from automatically debiting
consumers’ accounts without authorization, and from misrepresenting facts that would influence consumer
decisions about whether to participate in a program.32 The settlement orders also require the individual
defendants to, among other things: notify the FTC of any changes in their names, employment status,
residence, or structure of any business entity that they directly or indirectly control; provide a written report
to the FTC detailing the manner and form in which they have complied with the order; create and maintain
certain records; and deliver copies of the order to certain listed individuals and entities.33


Similarly, in another recent FTC settlement order, an officer of a payday loan marketing company was,
among other things, required to pay $850,000, barred from making certain misrepresentations, required to
monitor his affiliates to ensure compliance with the order, and required to cooperate in very detailed and
specific ways with the FTC in its ongoing litigation against other defendants.34


The FTC’s CrImInAL LIAIson unIT reguLArLy mAkes reFerrALs For CrImInAL
ProseCuTIon.

The FTC’s Criminal Liaison Unit (CLU) coordinates with criminal law enforcement agencies across the
country to encourage the criminal prosecution of consumer fraud.35 In fact, the FTC has indicated that
dozens of FTC civil cases have resulted in concurrent or subsequent criminal prosecutions.



31
     FTC Press Release, “FTC Settlements Permanently Shut Down ‘Free Government Grants’ Scam” (November 24, 2010), available at
     http://www.ftc.gov/opa/2010/11/grant$.shtm (last accessed December 28, 2010); FTC v. In Deep Services, Inc., et al., Final Order for
     Permanent Injunction and Monetary Judgment as to Defendant Ryan Champion (October 26, 2010), available at
     http://www.ftc.gov/os/caselist/0923103/101124grant$4unoworder-champion.pdf (last accessed December 28, 2010); FTC v. In Deep
     Services, Inc., et al., Final Order for Permanent Injunction and Monetary Judgment as to Defendant Joseph C. Fleming IV (October 26,
     2010), available at http://www.ftc.gov/os/caselist/0923103/101124grant$4unoworder-fleming.pdf (last accessed December 28, 2010).
32
     Id.
33
     Id.
34
  FTC v. Swish Marketing, Inc., Stipulated Final Judgment and Order for Permanent Injunction and Other Equitable Relief
 (September 29, 2010), available at http://www.ftc.gov/os/caselist/0723241/101004swishstip.pdf (last accessed December 28, 2010). The
 FTC specifically required the settling individual defendant to, among other things, appear and provide truthful testimony in any related
 proceedings, prepare and sign a truthful affidavit, authenticate documents, describe the roles of other employees (including the other
 individual defendants), and answer relevant questions posed by the FTC.
35
  Among other things, the CLU “identifies criminal law enforcement agencies that may bring specific types of consumer fraud cases,”
 “educates criminal law enforcers in areas of FTC expertise,” “coordinates training with criminal authorities to help the FTC prepare cases for
 referral and parallel prosecutions,” and “provides Special Assistant United States Attorneys to help prosecute the worst FTC Act violators.”
 FTC, “Division of Enforcement” (November 15, 2010), available at http://www.ftc.gov/bcp/bcpenf.shtm (last accessed February 22, 2011).
FTC enForCemenT AgAInsT IndIvIduALs [9]



For example, in February, 2011, the FTC announced that a federal judge imposed a nine-year prison
sentence on a Canada-based consumer telemarketer who was charged by the U.S. Attorney for the Central
District of California with defrauding elderly consumers by using fictitious claims about non-existent prizes
and investments.36 In addition to the prison sentence, the judge ordered the defendant to pay $4.6 million
in restitution for the 4,500 consumers he allegedly defrauded. The criminal case followed a civil lawsuit filed
by the FTC, and had been referred to the U.S. Attorney for criminal prosecution by the FTC’s CLU.37


ConCLusIon.

Corporate officers, directors and other management level employees can be exposed to significant personal
liability for corporate acts and practices that violate the FTC Act. Due to the complexity of these issues,
companies and individuals should consult with FTC counsel whenever potential FTC regulatory compliance
issues arise.


36
     FTC Press Release, “Canadian Telemarketer Previously Sued by FTC Gets Nine-Year Prison Sentence in Subsequent Criminal Case Filed
     by U.S. Attorney” (February 8, 2011), available at http://www.ftc.gov/opa/2011/02/bezeredi.shtm (last accessed February 22, 2011).
37
     Id.




ABouT The AuThors

                           Paul d. rubin, Partner
                           (202) 457-5646
                           prubin@pattonboggs.com

                           Paul Rubin represents clients regulated by the Food and Drug Administration (FDA), Federal Trade
                           Commission (FTC), Consumer Product Safety Commission (CPSC) and other regulatory agencies at both
                           the federal and state levels. Much of his practice involves counseling clients on advertising and promotion-
                           related issues, and representing clients under investigation by the FTC’s Bureau of Consumer Protection.



                           smitha g. stansbury, Associate
                           (202) 457-5694
                           sstansbury@pattonboggs.com

                           Smitha Stansbury assists clients with regulatory, legislative and litigation matters before the Food and Drug
                           Administration (FDA), the Federal Trade Commission (FTC), the Consumer Product Safety Commission
                           (CPSC) and other health and safety regulatory agencies at the federal and state levels.




© 2011 PATTon Boggs LLP. ALL rIghTs reserved.

     This article is not meant to constitute legal advice, and FTC counsel should always be consulted when subject to an FTC
     investigation or enforcement matter.

     COPIES AND DISTRIBUTION OF THIS ARTICLE ARE AUTHORIzED, PROVIDED THE ARTICLE IS NOT ALTERED
     AND APPROPRIATE CREDIT IS GIVEN TO THE AUTHORS.

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FTC Enforcement Against Individuals: Legal Standards Impacting Individual Liability for Alleged Violations Enforced by the FTC’s Bureau of Consumer Protection

  • 1. FTC ENFORCEMENT AGAINST INDIVIDUALS: Legal Standards Impacting Individual Liability for Alleged Violations Enforced by the FTC’s Bureau of Consumer Protection paul d. rubin and smitha g. stansbury APRIL 2011 O fficers, directors, and management-level employees of corporate entities often fail to recognize that they can be held personally liable under the Federal Trade Commission Act (FTC Act)1. In fact, in recent years, the Federal Trade Commission (FTC or Commission) has increasingly brought actions against individuals in their personal capacity, and has held such individuals jointly and severally liable with other named individual and corporate defendants for the total amount of consumer injury. Liability can be imposed even in situations where individuals do not have actual knowledge of the alleged corporate wrongdoings, and do not have any express intent to defraud consumers. This article addresses the breadth of individual liability in the context of actions brought by the FTC’s Bureau of Consumer Protection, and highlights ten aspects of individual liability that should be considered by corporate officers, directors, and other management-level employees. The FTC rouTIneLy enForCes AgAInsT IndIvIduALs. Section 5(a) of the FTC Act prohibits unfair or deceptive acts or practices in or affecting commerce.2 In addition, Section 12 of the FTC Act makes it unlawful to disseminate, or cause to be disseminated, any false advertisement to induce the purchase of food, drugs, devices, services or cosmetics.3 The FTC may initiate federal district court proceedings to enjoin violations of the FTC Act, and to secure other equitable relief such as restitution and disgorgement of ill-gotten gains.4 1 Individuals may also be personally liable for violations of the Federal Food, Drug, and Cosmetic Act (FFDCA) and other federal or state laws, including for example, state fraud statutes. 2 15 U.S.C. § 45(a). 3 15 U.S.C. § 52. 4 15 U.S.C. § 53(b).
  • 2. FTC enForCemenT AgAInsT IndIvIduALs [2] It is well-established that a corporate officer or other employee can be held a corporate officer or individually liable for company misrepresentations and other malfeasance other employee can that violate the FTC Act. Specifically, courts have taken the position that an individual may be liable under the FTC Act “for corporate practices if be held individually the FTC first can prove the corporate practices were misrepresentations liable for company or omissions of a kind usually relied on by reasonably prudent persons and that consumer injury resulted.”5 Once corporate liability is established, misrepresentations the FTC must then generally demonstrate that “the individual defendants participated directly in the practices or acts or had the authority to control them.” Authority to control the company can be evidenced by active involvement in business affairs and 6 the making of corporate policy, including assuming the duties of a corporate officer.7 Importantly, in a small closely-held corporation, an individual’s status as a corporate officer gives rise to a presumption of ability to control. The FTC oPerATIng mAnuAL ProvIdes ImPorTAnT guIdAnCe regArdIng IndIvIduAL LIABILITy. The FTC Operating Manual provides the following additional guidance on the “capacity and liability of individuals”: “Whether or not an individual who is an officer, employee, or stockholder of a corporation charged with law violations may properly be subject to a cease and desist order in an individual capacity depends on a number of factors. Among these are whether or not the individual is sole or majority stockholder of the corporate respondent involved; whether or not the individual directed, formulated, and controlled the policies, acts, and practices of the corporate respondent; whether or not the individual played an active role in the alleged violations; whether or not under the facts and circumstances shown there is reason to believe that an order may be evaded unless the individual is named personally; and whether or not there are unusual or unique circumstances present which would render the naming of an individual personally unfair or unjust. Specific proof of the likelihood of future violation is not a requisite for including an individual in an order in his or her individual capacity.”8 5 See e.g., FTC v. Amy Travel Service, Inc., 875 F.2d 564, at 573 (7th Cir. 1989) (citing FTC v. Kitco of Nevada, Inc., 612 F.Supp.1282 (D. Minn. 1985)). 6 See e.g., FTC v. Amy Travel Service, Inc., 875 F.2d 564, at 573-574; FTC v. Transnet Wireless Corporation, 506 F.Supp.2d 1247, 1270-71 (March 20, 2007) (emphasis added). 7 Id. 8 FTC Operating Manual, Chapter Four, available at http://www.ftc.gov/foia/ch04administrativecomplaints.pdf (last accessed December 29, 2010) (citing FTC v. Standard Education Society, 302 U.S. 112 (1937); Steelco Stainless Steel, Inc. v. FTC, 187 F.2d 693 (7th Cir. 1951); Standard Distributors, Inc. v. FTC, 211 F.2d 7 (2d Cir. 1954); Benrus Watch Co. v. FTC, 352 F.2d 313 (8th Cir. 1965); Bascom Doyle v. FTC, 356 F.2d 381 (5th Cir. 1966); Sunshine Art Studios, Inc. v. FTC, 481 F.2d 1171 (1st Cir. 1973); Coran Bros. Corp., 72 F.T.C. 1 (1967); Universal Electronics Corporation, 78 F.T.C. 265 (1971); Standard Educators, Inc., 79 F.T.C. 858 (1971); L. G. Balfour, 74 F.T.C. 345, 494 n. 1 (1968)).
  • 3. FTC enForCemenT AgAInsT IndIvIduALs [3] The FTC and the courts have long recognized that the underlying principle of individual liability for corporate conduct is a belief that “one may not enjoy the benefits of fraudulent activity and then insulate one’s self from liability by contending that one did not participate directly in the fraudulent practices.”9 The FTC wILL Pursue enForCemenT AgAInsT IndIvIduALs regArdLess oF The CorPorATe sTruCTure oF The APPLICABLe CorPorATe enTITy. The FTC will pursue enforcement against individuals regardless of the structure of the corporate entity (e.g., Inc., LLP, or LLC). Establishing a “limited liability company” structure, for example, may not prevent the FTC from pursuing enforcement against individuals. In 2009, for instance, the FTC entered into a settlement agreement with RTC Research & Development LLC, one of its officers, and one of its managing members, for allegedly making false and unsubstantiated weight-loss claims for a product called Xenadrine EFX. Under the final order, all three defendants agreed to jointly and severally provide $8 million for consumer redress.10 In addition, the FTC and courts carefully evaluate and peer behind corporate structures when assessing the appropriate extent of individual and/or corporate liability. For instance, when two or more corporations operate as a “common enterprise” while engaging in unfair and deceptive acts and practices, courts frequently hold them (and often their officers) jointly and severally liable for the misconduct.11 When determining if a common enterprise exists, courts examine a variety of factors such as common control, the sharing of office space and officers, whether business is transacted through a maze of interrelated companies, the commingling of corporate funds and failure to maintain separation of companies, unified advertising and evidence that reveals that no real distinction existed between the corporate defendants.12 The FTC Is noT requIred To Prove ThAT An IndIvIduAL InTended To deFrAud Consumers In order To hoLd hIm or her PersonALLy LIABLe For CorPorATe mALFeAsAnCe. The FTC is not required to prove that an individual defendant intended to defraud consumers in order to hold him or her liable for corporate malfeasance.13 The individual must have “knowledge” of the unlawful conduct, but the “knowledge” requirement may be satisfied by showing that the individual had “actual knowledge of 9 FTC v. Amy Travel Service, Inc., 875 F.2d 564, at 574. 10 FTC Press Release, “FTC Concludes Case Against Marketers of Xenadrine EFX; Court Ruling Requires Final Defendant to Accept Settlement Terms” (April 24, 2009), available at http://www.ftc.gov/opa/2009/04/xenadrine.shtm (last accessed December 29, 2010); FTC v. Chinery, Stipulated Final Order for Permanent Injunction and Settlement of Claims for Monetary Relief as to All Defendants (March 31, 2009), available at http://www.ftc.gov/os/caselist/chinery/090424stiporder.pdf (last accessed December 29, 2010). 11 See e.g., FTC v. Capital Choice Consumer Credit, Inc., Final Judgment (February 19, 2004), available at http://www.ftc.gov/os/caselist/capitalchoice/040311finaljudgcapchoice.pdf (last accessed February 4, 2011). 12 Id. at 76. 13 FTC v. Pub’l Clearing House, Inc., 104 F.3d 1168, 1170 (9th Cir. 1997).
  • 4. FTC enForCemenT AgAInsT IndIvIduALs [4] material misrepresentations, reckless indifference to the truth and falsity of such misrepresentations, or an awareness of a high probability of fraud with an intentional avoidance of the truth.”14 For example, a federal court recently imposed a judgment of $18.9 million against operators of an “Internet kiosk” business opportunity program after finding they violated the FTC Act and the Commission’s Franchise Rule.15 The FTC’s complaint charged the defendants (which included, among others, a company called Network Services Depot and its key principals) with misrepresenting the earnings potential of the Internet kiosk business opportunity, and misrepresenting the availability and/or profitability of locations for the machines. The individual defendants argued that they were the victims of a fraudulent scheme perpetrated by another company, Bikini Vending Corp. (BVC), that was responsible for locating and installing the kiosks, and that the FTC could not prove that the individual defendants “knew or were recklessly indifferent to the validity of the representations.” Although the defendants reportedly delegated the work of manufacturing, locating, and installing kiosks to BVC, the court noted that in its sales agreements, Network Services Depot assumed an affirmative contractual obligation to locate and obtain sites for its customers’ kiosk business opportunities, and also assumed an obligation to ensure that those kiosks ultimately became operational in a timely manner.16 The court criticized Network Services Depot and its key principals for failing to undertake even modest due diligence on behalf of their customers, and for largely ignoring numerous warning signs that something was amiss (e.g., multiple consumer complaints, admitted delays, and BVC’s suspicious financial practices and claims). By failing to investigate numerous consumer complaints, never trying to verify uncertain claims, and deliberately constructing a “Chinese wall” between Network Services Depot and BVC, the court ultimately found the individual defendants and Network Services Depot to be, among other things, “recklessly indifferent to the truth or falsity of the representations it was making to consumers.” IndIvIduAL deFendAnTs mAy Be heLd joInTLy And severALLy LIABLe wITh oTher PArTIes, And IndIvIduAL LIABILITy mAy exCeed The AmounT oF money The IndIvIduAL reCeIved From hIs or her InvoLvemenT In The ACTIvITy. Not only can individuals be exposed to liability for corporate wrongdoings, but they are very frequently held jointly and severally liable with other named defendants for the total amount of consumer injury. In fact, 14 FTC v. Amy Travel Service, Inc., 875 F.2d 564, at 574. 15 FTC Press Release, “FTC Obtains $18.9 Million Judgment Against Ponzi Scheme Operators” (April 27, 2009), available at http://www.ftc.gov/opa/2009/04/nsd.shtm (last accessed December 28, 2010); FTC v. Network Services Depot, Inc., Final Judgment and Order for Permanent Injunction and Other Equitable Relief (March 5, 2009), available at http://www.ftc.gov/os/caselist/0423188/090305nsdjdgmt.pdf (last accessed December 28, 2010). 16 FTC v. Network Services Depot, Inc., et al., Order Granting Federal Trade Commission Motion for Summary Judgment (September 29, 2006), available at http://www.ftc.gov/os/caselist/0423188/061212order423188.pdf (last accessed December 28, 2010).
  • 5. FTC enForCemenT AgAInsT IndIvIduALs [5] certain courts have expressly recognized that an individual defendant’s liability may exceed the amount the particular defendant received from his or her participation in a deceptive scheme. For example, in FTC v. Transnet Wireless Corporation, the court provided the following with regard to individual liability: “In crafting a remedy, the Court has the authority to exercise its full equitable powers under Section 13(b) of the FTC Act to remedy violations of Section 5 of the Act. Gem Merchandising, 87 F.3d at 469-70. Included in the panoply of remedies are monetary remedies, including disgorgement and restitution. Gem Merchandising, 87 F.3d at 469; U.S. Oil & Gas, 748 F.2d at 1432, 1434; FTC v. Silueta Distrib. Inc., 1995-1 Trade Cas. (CCH) 70,918 at 74,100, 1995 WL 215313 (N.D.Cal.1995); FTC v. Pantron I Corp., 33 F.3d 1088, 1103 & n. 34 (9th Cir.1994), cert denied, 514 U.S. 1083, 115 S.Ct. 1794, 131 L.Ed.2d 722 (1995); Figgie Int’l, 994 F.2d at 606-8. In a deceptive sales scheme, restitution may be measured by the amount of loss suffered by the victim and the return to status quo. Figgie Int’l, 994 F.2d at 606-8; Atlantex, 1987-2 Trade Cas. at 59,256, 1987 WL 20384. Defendants who have violated Section 5 of the FTC Act can be held jointly and severally liable for the total amount of consumer injury. Atlantex Assocs., 1987-2 Trade Cas. at 59,256, 1987 WL 20384; FTC v. Sharp, 782 F.Supp. 1445, 1452-54 (D.Nev.1991).”17 In another case, FTC v. Windward Marketing, Ltd., individual defendants argued that any disgorgement of profits directed at them must be limited to the amount of profits they earned.18 The court indicated that “this position is incorrect...Defendants can be held jointly and severally liable for their violations of the Act...Thus, any Defendant’s liability may exceed the amount that particular Defendant received from his participation in the scheme, and, instead, a Defendant may be liable for all the money Defendants received from the...scheme.”19 In this case, the corporate defendant and the two individual defendants were jointly and severally liable for $12,693,401. The FTC oFTen demAnds ThAT IndIvIduALs Turn In or seLL TAngIBLe PersonAL AsseTs To sATIsFy moneTAry judgmenTs. The FTC often demands that individual defendants turn in or sell tangible personal assets to satisfy monetary judgments. For instance, in March 2010, as part of a settlement with the FTC, an allegedly deceptive robocall operation agreed to pay more than $655,000 in consumer redress and be permanently banned from telemarketing. In addition to the $655,000, the principal of the company specifically agreed to turn over the proceeds from the sale of his second home in Florida and two luxury cars, a Porsche 911 17 FTC v. Transnet Wireless Corporation, 506 F.Supp.2d 1247, at 1270-71. 18 FTC v. Windward Marketing, Ltd., 1997 WL 33642380, at 15 (September 30, 1997). 19 Id.
  • 6. FTC enForCemenT AgAInsT IndIvIduALs [6] and a Lexus luxury sedan.20 Similarly, in October 2010, individual defendants that were part of an operation that allegedly falsely claimed ties to Google, and charged consumers hidden fees, agreed to provide cash and other assets that included two cars, interests in a Harley Davidson motorcycle and boat, and a gun collection in partial satisfaction of a joint and several $29.5 million judgment.21 The FTC CAn oBTAIn TAInTed Funds From “reLIeF deFendAnTs” And oTher ThIrd PArTIes. The FTC can obtain money for consumer redress from “relief defendants” and other third parties who do not have a valid right to ill-gotten funds. In FTC v. Transnet Wireless, for example, the court noted that “federal courts may order equitable relief against a ‘nominal’ or ‘relief’ defendant, an individual who is not accused of wrongdoing, where that person has: (1) received ill-gotten funds; and (2) does not have a legitimate claim to those funds.”22 In that case, the wife of an individual defendant received $1.6 million directly from the corporate defendants and nothing in the record indicated that she had a legitimate claim to the funds, or that she provided any services to warrant the payments. Therefore, the court determined that she (as a relief defendant) was required to pay the FTC $1.6 million.23 Similarly, in FTC v. Telebrands Corp., the FTC sought and obtained consumer redress from marketers who made false and deceptive claims that a device would cause consumers to lose weight by applying electronic stimulation to their abdominal muscles.24 The defendant marketers included two corporate defendants and their principal in his individual capacity. Notably, the FTC named the individual defendant’s wife as a “relief defendant” because she reportedly received unlawfully derived assets from her husband and had no legitimate claim to those assets. 25 Meanwhile, in FTC v. Network Services Depot, the court required the attorney of an individual defendant to turn over a portion of his fees under a “constructive trust” theory because it found that the attorney had 20 FTC Press Release, “Auto Warranty Robocallers to Pay Over $655,000 and Sell Assets for Consumer Redress” (March 25, 2010), available at http://www.ftc.gov/opa/2010/03/voicetouch.shtm (last accessed December 23, 2010); FTC v. Voice Touch, Inc., Stipulated Final Judgment and Order for Permanent Injunction Against Defendants James A. Dunne and Voice Touch, Inc. (March 24, 2010), available at http://www.ftc.gov/os/caselist/0823263/100325voicetouchstip.pdf (last accessed December 23, 2010). 21 FTC Press Release, “FTC Settled with Defendants that Claimed Bogus Ties to Google and Unlawfully Charged Consumers Hidden Fees” (October 18, 2010), available at http://www.ftc.gov/opa/2010/10/googlemoney.shtm (last accessed December 22, 2010); FTC v. Infusion Media, Inc., et al., Stipulated Final Judgment and Order for Permanent Injunction and Other Equitable Relief as to Infusion Media, Inc.; West Coast Internet Media, Inc.; Two Warnings, LLC; Two Part Investments, LLC; Platinum Teleservices, Inc.; Jonathan Eborn; Stephanie Burnside; Michael McLain Miller; and Tony Norton (October 4, 2010), available at http://www.ftc.gov/os/caselist/0923060/101018googleord er.pdf (last accessed December 23, 2010). 22 FTC v. Transnet Wireless Corporation, 506 F. Supp.2d 1247, at 1273. 23 Id. 24 FTC v. Telebrands, Corp., Stipulation of Settlement and Final Order (December, 2008), available at http://www.ftc.gov/os/caselist/telebrands/090114finalorder.pdf (last accessed February 4, 2011); FTC v. Telebrands, Corp., Complaint for Consumer Redress and Other Relief (August, 2007), available at http://www.ftc.gov/os/caselist/telebrands/070730telebrandscmplt.pdf (last accessed February 4, 2011). 25 Id.
  • 7. FTC enForCemenT AgAInsT IndIvIduALs [7] been paid with tainted funds derived from the unlawful activities at issue, that the fee arrangements were not made in good faith, and that the attorney had sufficient notice to preclude his status as a bona fide purchaser.26 The FTC CAn oBTAIn An AsseT Freeze In CourT wIThouT PrIor noTICe. Individuals should also be aware that the FTC may proceed directly to federal court to pursue enforcement, and in many instances, the Commission has pursued a temporary restraining order (TRO) along with an asset freeze of both business and personal assets.27 For example, in July, 2007, at the request of the FTC, a federal judge issued a TRO barring an operation marketing Visa- and MasterCard-branded stored-value cards from making unauthorized debits from consumers’ bank accounts, and froze the assets of EdebitPay, LLC, EDP Reporting, LLC, EDP Technologies Corporation, Secure Deposit Card, Inc., and two individual defendants.28 Under the order, the individual defendants were only permitted to designate one account from which they could “pay reasonable, usual, ordinary, and necessary living expenses” or attorneys fees – and this was only if they, among other things, “obtained written authorization from counsel for the Commission for each ...withdrawal,” and demonstrated “to the satisfaction of counsel for the Commission that the value of that Defendant’s assets will not suffer unreasonable diminution due to such proposed expenditures...”29 FTC seTTLemenT AgreemenTs And orders oFTen PLACe sIgnIFICAnT LImITATIons on The FuTure BehAvIor And ACTIons oF IndIvIduAL deFendAnTs. Individuals should also be aware that FTC orders and settlement agreements often place significant limitations on the future actions and behavior of individuals and corporate entities found to have violated the FTC Act.30 Defendants can be permanently enjoined from engaging in certain behavior, subjected to compliance monitoring, reporting, and recordkeeping requirements, and be required to cooperate with the FTC in its ongoing litigation against other defendants. Such limitations can have a significant impact upon a 26 FTC v. Network Services Depot Inc., Final Judgment and Order for Permanent Injunction and Other Equitable Relief (March 5, 2009), available at http://www.ftc.gov/os/caselist/0423188/090305nsdjdgmt.pdf (last accessed December 29, 2010); FTC v. Network Services Depot et al., Order Granting Plaintiff’s Motion to Subject Retainer Funds for Consumer Redress (September 17, 2007), available at (http://www.ftc.gov/os/caselist/0423188/080917nsdorderftc.pdf (last accessed December 29, 2010). 27 See, e.g., Paul D. Rubin, “Ten Things to Consider When Under Investigation, or Subject to Enforcement, by the FTC for Alleged Advertising or Consumer Protection Violations,” Bloomberg Corporate Law Journal (Vol. 1, Issue 1, 2006). FTC v. EdebitPay, LLC, Temporary Restraining Order with Asset Freeze, Appointment of Temporary Receiver, Immediate Access to 28 Business Premises, Expedited Discovery, and Order to Show Cause Why a Preliminary Injunction Should Not Issue (July 30, 2007), available at http://www.ftc.gov/os/caselist/0623125/070730edebitpaytro.pdf (last accessed February 3, 2011). 29 Id. at 8. 30 In its Operating Manual, the FTC has expressly noted that “[i]t is well-established that the Commission is empowered to and should enter order of sufficient breadth to ensure that a respondent will not engage in similar or related violations of the law in the future...Within this framework, the Commission has wide discretion in shaping order provisions. The courts have consistently upheld orders which enjoin ‘like and related’ practices in addition to the specific illegal practices alleged in the complaint...” FTC Operating Manual, Chapter Five, available at http://www.ftc.gov/foia/ch05orders.pdf (last accessed December 29, 2010).
  • 8. FTC enForCemenT AgAInsT IndIvIduALs [8] company’s future operations, and on an individual defendant’s ability to engage in new business ventures. In November 2010, for example, the FTC entered into settlement agreements with In Deep Services, Inc., and two of its officers, for operating websites that allegedly deceived consumers by promising them free government grant money, and debiting consumers’ bank accounts without their approval.31 In addition to imposing a significant joint and several monetary judgment, the settlement orders ban the defendants from marketing or selling any grant-related product or service, from marketing or selling any continuity or “negative option” program where consumers have to opt-out of being charged, from automatically debiting consumers’ accounts without authorization, and from misrepresenting facts that would influence consumer decisions about whether to participate in a program.32 The settlement orders also require the individual defendants to, among other things: notify the FTC of any changes in their names, employment status, residence, or structure of any business entity that they directly or indirectly control; provide a written report to the FTC detailing the manner and form in which they have complied with the order; create and maintain certain records; and deliver copies of the order to certain listed individuals and entities.33 Similarly, in another recent FTC settlement order, an officer of a payday loan marketing company was, among other things, required to pay $850,000, barred from making certain misrepresentations, required to monitor his affiliates to ensure compliance with the order, and required to cooperate in very detailed and specific ways with the FTC in its ongoing litigation against other defendants.34 The FTC’s CrImInAL LIAIson unIT reguLArLy mAkes reFerrALs For CrImInAL ProseCuTIon. The FTC’s Criminal Liaison Unit (CLU) coordinates with criminal law enforcement agencies across the country to encourage the criminal prosecution of consumer fraud.35 In fact, the FTC has indicated that dozens of FTC civil cases have resulted in concurrent or subsequent criminal prosecutions. 31 FTC Press Release, “FTC Settlements Permanently Shut Down ‘Free Government Grants’ Scam” (November 24, 2010), available at http://www.ftc.gov/opa/2010/11/grant$.shtm (last accessed December 28, 2010); FTC v. In Deep Services, Inc., et al., Final Order for Permanent Injunction and Monetary Judgment as to Defendant Ryan Champion (October 26, 2010), available at http://www.ftc.gov/os/caselist/0923103/101124grant$4unoworder-champion.pdf (last accessed December 28, 2010); FTC v. In Deep Services, Inc., et al., Final Order for Permanent Injunction and Monetary Judgment as to Defendant Joseph C. Fleming IV (October 26, 2010), available at http://www.ftc.gov/os/caselist/0923103/101124grant$4unoworder-fleming.pdf (last accessed December 28, 2010). 32 Id. 33 Id. 34 FTC v. Swish Marketing, Inc., Stipulated Final Judgment and Order for Permanent Injunction and Other Equitable Relief (September 29, 2010), available at http://www.ftc.gov/os/caselist/0723241/101004swishstip.pdf (last accessed December 28, 2010). The FTC specifically required the settling individual defendant to, among other things, appear and provide truthful testimony in any related proceedings, prepare and sign a truthful affidavit, authenticate documents, describe the roles of other employees (including the other individual defendants), and answer relevant questions posed by the FTC. 35 Among other things, the CLU “identifies criminal law enforcement agencies that may bring specific types of consumer fraud cases,” “educates criminal law enforcers in areas of FTC expertise,” “coordinates training with criminal authorities to help the FTC prepare cases for referral and parallel prosecutions,” and “provides Special Assistant United States Attorneys to help prosecute the worst FTC Act violators.” FTC, “Division of Enforcement” (November 15, 2010), available at http://www.ftc.gov/bcp/bcpenf.shtm (last accessed February 22, 2011).
  • 9. FTC enForCemenT AgAInsT IndIvIduALs [9] For example, in February, 2011, the FTC announced that a federal judge imposed a nine-year prison sentence on a Canada-based consumer telemarketer who was charged by the U.S. Attorney for the Central District of California with defrauding elderly consumers by using fictitious claims about non-existent prizes and investments.36 In addition to the prison sentence, the judge ordered the defendant to pay $4.6 million in restitution for the 4,500 consumers he allegedly defrauded. The criminal case followed a civil lawsuit filed by the FTC, and had been referred to the U.S. Attorney for criminal prosecution by the FTC’s CLU.37 ConCLusIon. Corporate officers, directors and other management level employees can be exposed to significant personal liability for corporate acts and practices that violate the FTC Act. Due to the complexity of these issues, companies and individuals should consult with FTC counsel whenever potential FTC regulatory compliance issues arise. 36 FTC Press Release, “Canadian Telemarketer Previously Sued by FTC Gets Nine-Year Prison Sentence in Subsequent Criminal Case Filed by U.S. Attorney” (February 8, 2011), available at http://www.ftc.gov/opa/2011/02/bezeredi.shtm (last accessed February 22, 2011). 37 Id. ABouT The AuThors Paul d. rubin, Partner (202) 457-5646 prubin@pattonboggs.com Paul Rubin represents clients regulated by the Food and Drug Administration (FDA), Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC) and other regulatory agencies at both the federal and state levels. Much of his practice involves counseling clients on advertising and promotion- related issues, and representing clients under investigation by the FTC’s Bureau of Consumer Protection. smitha g. stansbury, Associate (202) 457-5694 sstansbury@pattonboggs.com Smitha Stansbury assists clients with regulatory, legislative and litigation matters before the Food and Drug Administration (FDA), the Federal Trade Commission (FTC), the Consumer Product Safety Commission (CPSC) and other health and safety regulatory agencies at the federal and state levels. © 2011 PATTon Boggs LLP. ALL rIghTs reserved. This article is not meant to constitute legal advice, and FTC counsel should always be consulted when subject to an FTC investigation or enforcement matter. COPIES AND DISTRIBUTION OF THIS ARTICLE ARE AUTHORIzED, PROVIDED THE ARTICLE IS NOT ALTERED AND APPROPRIATE CREDIT IS GIVEN TO THE AUTHORS.