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Algonquin Career Week 2010
- 1. Developing Your Personal Brand
- 14. What goes into your online brand?
- 20. Put Your Hands on the Wheel
- 21. Our Methodology
- 29. Kelly Rusk, PR 2006
Editor's Notes
- Who has gone to a teller within the past 6 months? Who has bought a CD at a record store? Who has used a phone book or better, looked at a printed catalog from sears? The web has transformed all kinds of exchange over the past 12 years . Like a locomotive leaving a station, those that gone on it flourish and those that ignored it, had to regroup and start again. Candidate sourcing and job search are now going through fundamental changes. Segue to who is doing what online?
- How many of you are students, staff or faculty, industry? Anyone not on Facebook? Who has a LinkedIn Account? Has anyone written a blog? Who is dabbled in Twitter? Who thinks what’s the point? Have you done any social bookmarking?
- Who has Google themselves? What did you find?
- Google my nephew and I found this.
- A presence grows out of active participation. Getting involved, sharing your thoughts, attending, and putting yourself out there.
- A chance to establish a connection with an influencer, recruiter or hiring manager before and after an interview. Tell you about rene.
- “ So, what actions should you take online? What goes into your online brand?”
- “ A brand is the sum of its visual elements and messaging, it’s promise of value, and the organization’s ongoing actions and behaviour which create an experience that deliver’s on it’s promise.”
- “ Organizations build brands in order to develop trust which creates connections and hopefully, sustained relationships. The introduction of social media has changed the playing field as it relates to ongoing brand management. Brands are far more exposed to negative experiences (Google Dell Hell), but they also have new opportunities to build and maintain brand.
- Andy -
- Extract experiences instead of collecting marks. Because of new modes of communicating we can all have a voice and connect on new levels. We can gather with like minded people, share opinions, connect our learning to industry events, happenings and trends. And get out and touch people that can influence and assist you but that you can also help. That’s what this is all about.
- A chance to establish a connection with an influencer, recruiter or hiring manager before and after an interview. Tell you about rene.