The document provides information about TheSouthAfrican.com, an online publication established in 2003 that attracts over 130,000 monthly unique visitors. It covers issues for global minded South Africans with offices in Cape Town and London. The target readership is South Africans between the ages of 37-64 with a median income of R350,000. The publication sees over 220,000 monthly page views and has a weekly newsletter sent to over 28,000 subscribers with a 35% open rate and over 32,000 social media followers. The document concludes by listing advertising rate card options.

1. TheSouthAfrican.com
Agency Media Pack
www.thesouthafrican.com T +27 021 671 1591 E advertise@thesouthafrican.co.uk

2. E advertise@thesouthafrican.com
www.thesouthafrican.com T +27 021 671 1591 E advertise@thesouthafrican.co.uk
About us
• Established in 2003
• Loyal reader base of 130,000+ unique visitors
monthly, and growing…
• Offices and Editorial Teams in Cape Town and
London
• Content updated multiple times per day covering
issues important to global minded South Africans.

3. E advertise@thesouthafrican.com
www.thesouthafrican.com T +27 021 671 1591 E advertise@thesouthafrican.co.uk
Our Reader
• LSM 9-12
• Median Age 37+
• Gender: Female 37% | Male 63%
• Married: 58%
• Median IEI: R350 000
*Online survey 2013

4. E advertise@thesouthafrican.com
Our Numbers
Website
• 130,000+ unique visitors per month
• 220,000+ page views per month
Weekly eNewsletter
• 28,000+ plus subscribers
• 35% ave. open rate
Social Media
• 32,000+ plus fans & followers
www.thesouthafrican.com T +27 021 671 1591 E advertise@thesouthafrican.co.uk

5. E advertise@thesouthafrican.com
www.thesouthafrican.com T +27 021 671 1591 E advertise@thesouthafrican.co.uk
Rate Card
Online CPM rates
• MAXI 300x600 R350
• MPU 300x250 R240
• SkyScraper 160x600 R240
• Leaderboard 728x90 R240
Content
• Link building editorial R3,000
[350 Words]
• Link Building feature R5,500
[700 Words]
eNewsletter [per week]
• MPU 300x250 R2,000
• Mid Strip 484x60 R2,000
• RHS Text+Logo+Link R1,120
Special Options
• Channel takeover [/mnth] R24,000
• eDM to Database [cpm] R1,600
Please note: All pricing excludes agency commission