What is a social platform? What are its characteristics and how can we design such a platform? Based on the TeamPark-theory. See http://teampark.org

1. Social platform design Workshop By Patrick Savalle, Innovation-specialist at Sogeti More information: InnovatieenInspiratie@sogeti.nl

2. Mass-collaboration

3. A new way of collaboration has emergedit is called ‘Social’ and it ‘works’

4. Socialin tags, an ‘extensive’ definition Crowds Bottom-up Web 2.0 Crowd sourcing Wisdom of the crowd User generated content Communities Mass-collaboration Networked Decentralised Stigmergy Organical Asynchronous

5. Socialas implemented by NatureNature is the ultimate architect,biological life is the ultimate technology

7. Signals (the state of the platform)

8. Agents or actors leave of change signals

10. Road / traffic

11. All over nature and organisms

14. Flocking

15. Social ‘reflexes’

16. Mathew's-effect or cumulative advantage

17. Conformity

20. Independent

21. Decentralized

23. Conformity

25. Function of the social platform Social is not based on direct communication, planning, fixed workflows or central command… … it is based on trails and signals left in the environment, the collaboration platform Activity-streams, persistent conversations and bookmarks, explicit social structures, collaborative documents. Things co-workers can stumble upon, triggering collaboration. Self-organizing mass collaboration. Totally decoupled and ‘unorganized’. The platform facilitates mass-collaboration

26. Form of the social platform Most known in its software-form. … social platforms can be physical as well as virtual, ants use a physical platform, Facebook a virtual Hybrid-forms are also possible (desirable). Mobile-technology for instance can be used to combine physical with virtual (online) elements.

27. What is a social platform?

28. What makes a platform social? Evaluate using the ‘S.O.C.I.A.L.’ acronym

29. Stimulating A social platform has the right mix of interaction stimuli Presence – who is online? Where are my friends? Identity – look who I am, rich profiles, my content Reputation / karma – my value to the community based on ratings Relations – my social network Conversation – what are people talking about Activities – what is going on right now Groups – free forming, self-organizing groups Sharing – common content, information, knowledge

30. Organic A social platform allows its communities to form their own structures, to self-organize Free grouping – people can form, join and leave groups themselves, easily Organic groups – the system automatically forms groups based on the social graph Free tagging – people can tag all content, building a folksonomy Automated SNA – allow people to travel en utilize their social networks easily

31. Collaborative A social platform has a sensible mix of stigmergic and social collaboration & communication tools Social network – making true flows of communication explicit, helping in finding expertise and people Social bookmarking – brute force collecting, weighing and filtering of information Blogs – for broadcast communication used for opinion-building and knowledge-sharing Forums – for discussion and persistent conversations Wiki – Stigmergic knowlegde base Wall-to-wall, activity-streams, whiteboards, etc.

32. Intelligent A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’ Good reputation system – being able to recognize topic expertise and experts Weighed aggregation – showing only the best quality on the front-/aggregation-pages Passive and active collaborative filtering – to identify quality Voting/ rating – user reputation building and content filtering (quality indication)

33. Adapted “Your” social platform is adapted to your crowd (employees or customers), processes and tools

34. Linked A social platform should offer its users to connect to their external social networks and content External networks – LinkedIn, Facebook, MSN, etc. External content – Blogger, Flickr, Youtube, slideshare, mindmeister, etc. External activity – Twitter, Yammer, etc. News aggregation – RSS, etc.

35. The social organization(extra)

36. The the current ‘industrial’ modelLimiting communication and formality The industrial model is based on direct, synchronous communication and standardized workflows. The organization adopted a fixed structure and way of working. > Synchronous communication < > Standardized workflows and work dispatch < > Standardized functionprofiles < > ‘machine-bureaucracy’ <

37. Social in synergy with functionalSome tasks are best performed ‘the old way’, some best the social way

38. ‘Intelligent Design’Adapt social initiatives to workforce, processes and technology for quick-start