The document discusses using social media for social good. It outlines how social media allows those in need to efficiently collect funds and band together, provides examples of initiatives like Freerice.com that have helped feed millions, and discusses how social good is good for business by helping to build trust and responsible marketing. Social networking tools like Twitter are potent ways for companies to gain trust through social responsibility.
10. Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken. Too little trust. Too much information .
11. We live on planet earth We want to do the right thing We trust people like us
12. That’s why social responsibility is so important now. And social networking is a potent tool to gain trust.
21. http:// www.parade.com/givingchallenge 125 481 Nonprofits/projects that received donations 8,891 19,545 Highest # donation in one week 2,837 5,408 Highest # donations in one day $25.07 $24.50 Avg. donation amount 672 1,810 “ Charity badges” created 13,363 35,348 Total number donations