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Using social media to build a  culture of appreciation at work Patrick Byers Recognition Roundtable June 10 , 2009
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Marketing is broken Too little trust   Too much information
Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken Too little trust   Too much information
Engagement helps drive company growth  Employee engagement Employee satisfaction + retention Customer service Customer retention + trust Profitability Growth
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What social media is
 
A social networking primer
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Social media is about user-generated content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How social media can help build  a culture of appreciation at work
Four stages of internal communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
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The 12 Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 12 Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
EMC ,[object Object],[object Object],[object Object],[object Object]
 
Sabre Town  ,[object Object],[object Object],[object Object],[object Object],[object Object],Prescient Digital
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Recognition Roundtable  group setup
Social networks for the enterprise
Social networks for the enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Let’s get creative
The 12 Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you.  
Join the discussion at ResponsibleMarketing.com
Connect with me ,[object Object],[object Object],[object Object]

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Recognition Roundtable