1. The document discusses strategies for SEO like a "super affiliate", which it defines as an affiliate business that has transitioned to become a well-known brand driving substantial revenue through multiple employees and offices. 2. It recommends becoming an expert in a sector and using digital marketing expertise to outperform other affiliates and merchants. SEO campaigns should be aggressive but natural. 3. Key strategies include regular keyword research and targeting over 100,000 keywords, separating SEO and commercial teams, and using tools like Open Site Explorer and Majestic to analyze competitors' links and find valuable opportunities.

1. How to do SEO like a Super Affiliate Patrick Altoft Director of Search

2. My definition of a super affiliate An affiliate business that has made the transition into being one of the following: A well known brand A business driving substantial revenue & profits A business with perhaps 20+ employees A business with real offices

3. EXAMPLES

4. Finance

5. Travel

6. Voucher Sites

7. CHARACTERISTICS

8. Become a great business Google wants to rank the best sites at the top What can you be the best in the world at?

9. Superaffiliates are great at 2 things Superaffiliates are generally very knowledgeable about their sector & products but so are a lot of brands. Digital marketing expertise is what makes them stand out – need to beat merchants & all the other affiliates.

10. Some thoughts Affiliates are always competing against other affiliates as well as merchants Barriers to entry are low – markets are competitive SEO campaigns need to be very aggressive but in a natural & controlled way You need to show Google you are a trusted brand before you get aggressive with SEO

11. SEO is not your marketing strategy Superaffiliates do everything

12. High level SEO is about rankings True high level SEO is not about conversions, brand awareness, sales, leads, revenue or profits. Separate your SEO team from your commercial teams and let each one focus on what they do best. Select a keyword, rank for it & move on to the next.

13. Strategy Regular keyword selection based on extensive opportunity analysis Do this over lots (100,000+) of keywords Opportunity = Search Vol. * Max CTR * Conversion Rate * Revenue Per Sale

14. TEAMS

15. Structure

16. Ideal SEO Team Structure

17. Talent

18. Research To SEO like a superaffiliate you have to learn what they do & how they do it Year end financial reports Investor calls Press releases Events Google Alerts Twitter/Facebook

19. COMPETITOR ANALYSIS

20. Searchmetrics

21. Searchmetrics

22. spyfu.com/uk/

23. Google Trends

24. Open Site Explorer

25. Open Site Explorer

26. Majestic SEO

27. LINK ANALYSIS

28. Competitor analysis Identify 20 target keywords Record domains ranking in top 20 search results for each keyword Remove duplicate sites

29. Competitor analysis Export all links to Excel

30. Competitor analysis Repeat for all competitors to create one giant Excel document Remove duplicate linking domains Sort by Domain Authority or Page Authority

31. Competitor analysis Use filters to find valuable links URL contains .ac.uk , .edu , .gov , .nhs Anchor text contains target keyword

32. Anchor text visualisation Wordle.net

33. Booking.com

34. Booking.com Pivot table Find top 10 anchor texts by count

35. Brand link authority Booking.com Add up Domain Authority of all brand links – 125518 Add up Domain Authority of non-brand links - 26757

36. Link Profile Booking.com

37. Building links Press release every week Pitch to bloggers, give quotes etc Write guest content for blogs & news sites Pay for links if you can make them look 100% natural Become an authority by being a voice in your sector

38. Linkbuilding process

39. Content syndication When looking for brand anchor text this is highly effective MarketWire PRweb PR News Wire Etc Article syndication systems Blog networks that syndicate content

40. Questions? www.blogstorm.co.uk www.branded3.com twitter.com/patrickaltoft patrick@branded3.com