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M&M's case study
- 2. Patricia Monique S. Velayo
- 3. Brief history: • “colorful button-shaped candies” • Mars, incorporated • Tag-line: “Melts in your mouth, not in your hand.” • Joint marketing campaigns to “build brand” • "The Official Candy of the New Millennium,"
- 4. Super Bowl Ad 2014 Used to be the main character on advertisements Until this guy came which brought confusion among people
- 5. Video • Trailer of the Super Bowl Ad: https://www.youtube.com/watch?v=j_eabL16a5w • Teaser: https://www.youtube.com/watch?v=sNr1a-k3bwk • Super Bowl Ad: https://www.youtube.com/watch?v=q3Z4TQKGXbE
- 6. Marketing Strategies on social networking sites: #RedForHire tweets to put humor on the Super Bowl Ad of m&m’s
- 7. #RedForHire
- 10. Graphs to show how active m&m’s is on twitter
Notas do Editor
- The candy-coated chocolate concept was inspired by a method used to allow soldiers to carry chocolate without having it melt. In 1990, Mars Snackfood US signed up to be a sponsor for NASCAR. Drivers for the M&M car through the years have included Ernie Irvan, Ken Schrader, Eliott Sadler, Ricky Rudd, David Gilliland, Kyle Busch, and Michael McDowell. "The Official Candy of the New Millennium,"