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Presentation for PIER Systems' Strategy Forum Webinar on June 30, 2011
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- 2. Remember … It’s not just about social media (Twitter or Facebook) … tools not a strategy … Focus instead on what they allow: instantaneous sharing of info, perceptions, opinions … about the incident … about your response. Remember MySpace ???
- 3. Remember … It’s not your emergency! … it’s the public’s … People no longer just want to be victims or witnesses … they participate … are you ready?
- 4. Remember … The era of official agencies simply “ pushing ” out info is over! To be relevant, organizations also need to “ pull ” data in.
- 13. The social convergence equation MOBILE TECH AND DEVICES SOCIAL NETWORKS CITIZEN PARTICIPATION DATA/PEOPLE MOBILIZATION =
- 19. Integrating social networks in EM A six-step approach
- 26. Current trends in the use of SM in EM Case studies A look at six very different disasters
- 27. Haiti: tech volunteers to the fore! “ The global response to the January 2010 7.0 magnitude earthquake in Haiti showed how connected individuals are becoming increasingly central to humanitarian emergency response and recovery,” said Turner in the foreword of the study. “ Haitians trapped under rubble used text messaging to send pleas for help. Concerned citizens worldwide engaged in a variety of ways, from sending in donations via SMS, to using shared networks to translate and map requests for assistance,” he added. Ted Turner, Chair, UN Foundation, Report on Haiti for the OCHA
- 28. Boulder/Fourmile Canyon Fire: tactical applications of SM and crisis mapping SM as key EI tool + Twitter and pics combined on maps First responders dispatched based on that data
- 31. Japan: the triple disaster Twitter = only communication tool immediately after the earthquake; however, Twitter helped spread rumors and misinformation, causing people to panic in areas where there was no reason to panic, one solution: have the government itself use Twitter to offer reliable information. Kobe City University Study
- 32. Tornadoes in the US: the SM story Legacy media realize the impact of SM http://idisaster.wordpress.com/2011/05/23/joplin-tornado-demonstrates-social-medias-5-key-roles-in-disaster-response-and-recovery/ LINK: Donations coordination through SM
- 33. Remember … It’s not just about social media People want to participate, not just be victims You need to integrate the crowd/cloud data and info into your response
- 34. Patrice's blog: http://crisiscommscp.blogspot.com/ PTSC-Online.ca
Editor's Notes
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
- Prepare message maps on all your hazards … risk-specific communications Ensure you have trained spokespeople exercise key crisis communications components regularly … as part of exercise program crises will happen … are you prepared?