Email piyush.patel@visiongain.com for early bird discount

1. CALL
NOW FOR
EARLY BIRD
2nd Pharmaceutical
DISCOUNTS
Anti-counterfeiting Americas
Debate the best practices in combating counterfeit medicines
November 14th – 15th 2011, Boston, USA BOOK NOW!
Key Speakers
Ron Guido, Vice President of Global Brand Protection, Johnson & Johnson
Ravi Kalyanaraman, Senior Scientist, Bristol-Myers Squibb
Robert Celeste, Director, GS1 Healthcare US
Julien Bradley, Director of Product Management and Marketing, Thermo Fisher Scientific
Richard Halverson, Senior Special Agent and Chief of the Outreach and Training Unit,
National Intellectual Property Rights Coordination Center
Bonni Kirkwood, Senior Manager Strategy and Operations, Deloitte Consulting
Wendell Smith, President, Technology Transfer Group
Frank Schurgers, Managing Director, Integris International
Joan Antokol, Managing Partner, Privacy and Data Protection Practice, Park Legal, LLC
Teresa Anzalone, Trademark Attorney, Symbus Law Group
Terrence Gaffney, Intellectual Property Practice Manager, Eckert Seamans,
Cherin and Mellott, LLC
Neville Broad, Technical Manager, Abbott
Tom Woods, President, Woods International, LLC
Senior Representative, TÜV International GmbH
Organised By
Driving the Industry Forward | www.futurepharmaus.com
Media Partners
To Book Call: +44 (0) 20 7336 6100 | www.visiongain.com/anti-counterfeitingamericas

2. Conference Introduction
2nd Pharmaceutical Anti-counterfeiting Americas
November 14th - 15th, 2011, Boston, USA
Dear Colleague,
he FDA estimates counterfeit medicines to make up more than
T Poster Presentation
10% of the global pharmaceutical market. Recently the US At a busy conference it is hard to make sure everyone
government injected $3.36m into 15 projects aimed at combating who shares your interests knows what you are doing.
counterfeit medicines in developing countries including several Maximise your time at Visiongain’s 2nd Pharmaceutical
Latin American and African countries. The US President also has Anti-counterfeiting Americas meeting by sharing your
plans to eradicate illegal internet pharmacies with the set-up results in a poster presentation. With a plethora of key
of public-private partnership backed by commercial companies decision makers, take advantage of this senior networking
including Google and Microsoft. opportunity.
evenues of pharmaceutical counterfeit technologies are expected
R Please send your 200 word abstract, in English, to:
to rise considerably in the coming years as countries in the info@visiongainglobal.com for approval. The deadline
developed world step up their efforts to tackle the growing problem for submissions is Tuesday, November 1st, 2011. Please
of fake medicines. include contact details for the corresponding author(s).
aving organized 6 successful Pharmaceutical Anti-Counterfeiting
H Academic institutions will not be charged a fee if booked as
conferences in the past, Visiongain is now preparing for its full-price delegates. Posters submitted by pharmaceutical
2nd Pharmaceutical Anti-Counterfeiting Americas Conference. Our and biotechnology firms will be charged a fee of £199.
featured line up of industry experts will discuss the global threat
Posters submitted by service providers / vendors are welcome
of counterfeit medicines and brainstorm how to best tackle the
and will be subject to evaluation. Upon approval a fee of
problem to ensure you are in a better position to secure your
£500 will apply. Two delegates from your organisation
products against counterfeiters.
must be booked at full price to present a poster.
Please note that all posters will be displayed at the
Why you should attend this conference discretion of Visiongain Ltd and are subject to approval.
Due to limited space, please register your interest early.
• Hear the latest in US policy updates
• Review current US legislative and regulatory infrastructures
• Identify new technologies in track and trace packaging Who should attend this conference?
• Explore the effects of parallel trade Chief Security Officers, VPs, directors, heads, managers
• Debate the best practices in pharmaceutical supply chain integrity and specialists of:
• Assess the effects of counterfeit drugs on drug manufacturers • Supply chain/ Supply Chain Security/ Supply Chain
• Evaluate analytical methods for detection Systems/ Global Supply Chain
• Understand the role of illegal internet pharmacies • Anti-counterfeit Projects / Anti-counterfeiting
Operations
• Use this as a platform to forge future business collaborations
• Brand Protection
I look forward to meeting you at the conference
• Pharmaceutical and biotechnology companies
Best regards
• Security/ Global Security
• Packaging suppliers
• Wholesale & distribution
• Quality Assurance/ Quality Control
Koos Mohammed
• Specialists in pharmaceutical logistics
Conference Producer
• Regulatory organisations and Law firms
• Compliance

3. Day 1
2nd Pharmaceutical Anti-counterfeiting Americas
Monday November 14th, 2011
09:00 Registration and refreshments 13:40 Developing regulatory agencies with teeth: how the
international community can help
09:30 Opening address from the chair • egulatory agencies are on the front lines in the war against counterfeit
R
pharmaceuticals and must be trained and equipped to stay in the fight
Ravi Kalyanaraman
• apacity building, especially for less developed country regulatory
C
Senior Scientist
agencies, will help strengthen international enforcement efforts and save
Bristol-Myers Squibb
thousands of lives
• onor governments and institutions, working with the private sector, can
D
09:40 Preparing for serialization and visibility within the substantially enhance global capacity to fight fake drugs
U.S. pharmaceutical supply chain Tom Woods
• Preparation for state drug pedigree requirements President
• Product serialization implementation Woods International, LLC
• Managing pedigree data
• Connecting with trading partners 14:20 The challenges of investigating international
pharmaceutical counterfeiting
• Key learnings from the pilots to date
• An investigator’s perspective
Robert Celeste • Collaboration with national and international law enforcement agencies
Director • The benefits of new technologies
GS1 Healthcare US
Frank Schurgers
Managing Director
10:20 Analyzing the analytical techniques for counterfeit Integris International
detection
• Fingerprinting pharmaceutical products using several analytical techniques 15:00 Afternoon Refreshments
• The various analytical techniques that are available
- ros and cons for pharmaceutical product fingerprinting
P 15:20 Forging partnerships to combat
Ravi Kalyanaraman counterfeit medicines
Senior Scientist • trategies for better partnership between regulators, law enforcers,
S
Bristol-Myers Squibb and industry
• The need for greater discussion
• Conducting market research in areas of high risk
11:00 Morning refreshments • The link between parallel trade and fake drugs entering the supply chain
Bonni Kirkwood
11:20 Use of handheld Raman, FTIR, and NIR Senior Manager Strategy and Operations
spectrometers for field screening of counterfeits Deloitte Consulting
• Basics of vibrational spectroscopy for pharmaceutical anti-counterfeiting
• ow technology advances are allowing lab-quality testing to be done
H 16:00 The role of the pharmaceutical industry in
in the field combating counterfeit medicines
• ase study: implementation of handheld Raman instruments by
C • Openness in reporting cases of counterfeit medicines
Nigeria’s NAFDAC
• Developing improved co-operation strategies
Julien Bradley
• Collaboration and international engagement
Director of Product Management and Marketing
Thermo Fisher Scientific
16:40 Closing remarks from the chair
12:00 Counterfeit drugs and drug safety implications
16:50 Networking drinks
• bligations relating to adverse event reporting in the context of
O
counterfeit drugs Take your discussions further and build new
• Implications for your product – and for patient safety
relationships in a relaxed and informal setting.
• Examples of the challenges
• Tips and recommendations for minimizing your risks
N
Joan Antokol
EW
Partner
Pharma Business Daily
SL
Park Legal LLC
ET
TE
Each issue of Pharma Business Daily newsletter focuses on
R
latest breaking stories in your market. Delivered directly to
12:40 Networking lunch
your Inbox or available through the website, all the industry news
is available to you all the time. When you want the news its there
for you - it really is that simple. Over 25+ stories everyday as they
happen. Never again will any of your colleagues be aware of news
that you aren’t. Plus exclusive features from visiongain conferences
and in-depth analysis from visiongain analysts will be available
to you thanks to your subscription to PharmaBusinessDaily. This
information is not available anywhere else.
Call +44 (0)207 336 6100 or visit www.visiongain.com to sign up.
Due to unforeseen circumstances the programme may change and visiongain reserves the right to alter the venue and/or speakers c Copyright visiongain Ltd, 2011

4. Day 2
2nd Pharmaceutical Anti-counterfeiting Americas
Tuesday November 15th, 2011
09:00 Registration and refreshments 13:20 Anti-Counterfeiting in the pharmaceutical industry
from the IP professional’s perspective: the need for a
09:30 Opening address from the chair multifaceted and collaborative approach
• trademark registration program
A
Richard Halverson
Senior Special Agent and Chief of the Outreach and Training Unit • customs recordal program (including visits to customs officials)
A
National Intellectual Property Rights Coordination Center • copyright registration program
A
• n internet monitoring program to identify mis-use of IP by third parties
A
09:40 Pharmaceuticals, counterfeits and the internet • cooperative and coordinated approach to problem solving involving in-
A
• PR’s undercover operation targeting persons and organizations exploiting
I house IP counsel, external law firms, customs, regulatory personnel, FDA,
the internet investigators, law enforcement and others
• Why counterfeiting is no longer a harmless crime
Teresa Hechmer Anzalone
• The impact of counterfeiting on businesses and the public Trademark Attorney
Symbus Law Group
Richard Halverson
Senior Special Agent and Chief of the Outreach and Training Unit
National Intellectual Property Rights Coordination Center 14:00 Legal arsenals to combat pharmaceutical counterfeit
drugs: where do you take the fight?
• Legal definition of counterfeits
10:20 Securing the pharmaceuticals supply chain: the
challenges and solutions of brand protection • The problems
• manufacturer’s perspective: safe & secure supply chain best practices
A • WHO leads the global effort to combat counterfeits
• pplication of anti-counterfeiting technologies - are they effective?
A • Illegal diversion
• hat does the future of brand protection look like?
W • Pharmaceutical theft
• Identifying individuals responsible for illegal online activities
Ron Guido
Vice President of Global Brand Protection Terrence Gaffney
Johnson & Johnson Intellectual Property Practice Manager
Eckert Seamans, Cherin and Mellott, LLC
11:00 Morning refreshments
14:40 Afternoon refreshments
11:20 Presentation to be announced
15:00 The use of X-ray Fluorescence (XRF) for
Senior Representative
TÜV International GmbH
Pharmaceutical Anti-Counterfeiting
• Analysis of counterfeit capsule blend using non-destructive XRF
11:40 What’s new technically? • How XRF elemental analysis compliments established portable techniques
• omputer generated holograms
C • Combing data from rapid technologies for enhanced intelligence
• n press embossing
O Neville Broad
• o copy inks
N Technical Manager
Abbott
• nique flourescent dyes
U
• NA molecular taggants
D
15:00 How parallel trade is contributing to
Wendell Smith counterfeit drugs
President
• he link between parallel trade and fake drugs entering the supply chain
T
Technology Transfer Group
• look at the regulatory environment
A
12:20 Networking lunch • trategies for improving the supply chain
S
16:20 Chair’s closing remarks
16:30 End of Conference
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EW
Pharmaceutical Anti-counterfeiting Technologies: Market Analysis 2011-2021
RE
PO
What are the commercial prospects for pharmaceutical anti-counterfeiting technology? Our new report shows you that
RT
industry and market’s revenue potential from 2011 to 2021. Our report shows you revenue prospects for pharma anti-
counterfeiting technologies at total world, submarket and national levels to 2021. We discuss the anti-counterfeiting
activities of companies such as Pfizer, J&J, GSK, Sanofi-Aventis, Novartis and AstraZeneca.

5. Partners
2nd Pharmaceutical Anti-counterfeiting Americas
November 14th - 15th, 2011, Boston, USA
Media Partners:
Sponsorship and exhibition opportunities:
PharmiWeb.com is the leading industry-sponsored This event offers a unique opportunity to meet and do business with
portal for the pharmaceutical sector. Supported by most
some of the key players in the pharmaceutical and biotech industries.
of the leading pharmaceutical corporations, PharmiWeb.com provides
If you have a service or product to promote, you can do so at this
dynamic real-time news, features, events listings and international jobs
to industry professionals across Europe and the US. event by:
For further information please email: corporate@pharmiweb.com • Hosting a networking drinks reception
• Taking an exhibition space at the conference
BIOTECHNOLOGY EUROPE is owned by • Advertising in the delegate documentation pack
BIOTECHNOLOGY WORLD. It is based and located
• Providing branded bags, pens, gifts, etc.
in Warsaw, Poland. Biotechnology World was founded in 2007 to
If you would like more information on the range of
provide the world’s biotech and pharma information and market to
make it universally accessible and useful for scientific and business sponsorship or exhibition possibilities for visiongain's 2nd
processes. Its first step to fulfilling that mission was building the Pharmaceutical Anti-counterfeiting Americas Conference,
BIOTECHNOLOGY EUROPE platform that will allow a quick please contact us.
spread of information in different channels. BIOTECHNOLOGY
EUROPE offers companies completed internet public relations, Piyush Patel, +44 (0)20 7549 9961
publication and marketing solutions. One of the mains goals of piyush.patel@visiongainglobal.com
BIOTECHNOLOGY EUROPE is to integrate the Biotech and Pharma
Sector in Europe to global biotechnology, pharmaceutical and life
science activities.
For further information please visit www.biotechnology-europe.com
About visiongain:
Visiongain is a specialist business information company focused on
InPharm is the online platform for exclusive
pharmaceutical news, comment, contracts, services, providing cutting edge products and services across the Pharmaceutical/
jobs and events and is home to InPharmjobs.com, Pharmafile and Biotech, Telecommunications, Defence and Finance sectors, which
Pharmafocus.
include reports, conferences, online daily news and offline news
For further information please visit: www.In-Pharm.com
analysis and bespoke consultancy. With a commitment to innovation
and excellence, visiongain offers flexible solutions to meet our clients’
Future Pharmaceuticals has forged powerful
Driving the Industry Forward | www.futurepharmaus.com
relationships with key industry leaders to provide a business intelligence needs, providing the right information at the
platform for successful brand recognition, and for senior decision- right time to facilitate the commercial decision-making process. Our
makers to have the means to procure and plan implementation pharmaceutical products include Pharma Business Daily, the leading
strategies based on the topics covered. Positioned to be an
daily email newsletter for the pharmaceutical, biotech and healthcare
authoritative resource within top pharma companies as well as
small, specialty, and biotech, Future Pharmaceuticals magazine industries, and a range of independent, high-quality, in-depth reports
is geared to create a deep penetration into a highly targeted and covering focused and topical areas of concern. Our pharmaceutical
responsive audience, bridging the gap between the industries’ top
conferences address the hottest commercial, regulatory and technical
issues and the solutions top-tier vendors can provide.
For further information please visit: www.futurepharmaus.com topics and provide an ideal forum for debate and networking for
pharmaceutical professionals from around the world.
For further information, please visit: www.visiongain.com

6. Registration Form
2nd Pharmaceutical Anti-counterfeiting Americas
November 14th - 15th, 2011, Boston, USA
For multiple bookings
Photocopy this form Conf. code PP
Pharmaceutical Anti-
Standard Prices
counterfeiting Americas
Conference only Fee: £1299 (USD* 2113)
November 14th – 15th, 2011
*USD price is estimate only Boston, USA
Promotional Literature Distribution
Distribution of your company’s promotional literature to all conference attendees
Fee: £999 VAT: £199.80 Total: £1198.80
How to book
Details Email: piyush.patel@visiongain.com
Web: http://www.visiongain.com/anti-counterfeitingamericas
Forename: Surname:
UK Office:
Tel: +44(0) 20 7549 9961
Job Title: Company:
Fax: +44(0) 20 7549 9932
Visiongain Ltd
Main Switchboard Number: 230 City Road
London
Address: EC1V 2QY
UK
General information
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