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SEO For Ecommerce Sites,[object Object],By Paul Spreadbury,[object Object],SEO Manager ,[object Object],Just Search Ltd,[object Object]
About Me,[object Object],Who am I ?  -  Paul Spreadbury,[object Object],Position – SEO Manager,[object Object],Company – Just Search Ltd,[object Object],Expertise,[object Object],[object Object]
Pay Per Click
Ecommerce SEO
   Website Architecture , link buildingExperience,[object Object],[object Object]
  Main SEO Consultant for Ultralase
Manage all On Page SEO work for JS UK and FranceTwitter.com/paulspread,[object Object]
Learning Objectives,[object Object],Learning Objectives,[object Object],[object Object]
  Keyword Research for ecommerce sites
  Analysing competitors
  Site Taxonomy
  Internal link structure
  Common SEO ecommerce issues
  Further Ecommerce SEO Advice
  Link Building for ecommerce websitesTwitter.com/paulspread,[object Object]
Why Have an Ecommerce Site? ,[object Object],Almost instant changes to,[object Object],[object Object]
Marketing including promotions
   Ability to sell your products online
   Level playing ground.
   Open 24hrs a day 7 days a week
   Eliminate costs , Secure online paymentsUK Online ecommerce spending statistics,[object Object],[object Object]
  UK spend 2008 - £43.8 billion**Figures from IMRG**,[object Object],Twitter.com/paulspread,[object Object]
Problems?,[object Object],Too much choice.....,[object Object],[object Object],Each system has adv/disadvantages :,[object Object],[object Object]
  Access
  Duplication
  Search Engine Friendly URLs
  Hosting
  Taxonomy Twitter.com/paulspread,[object Object]
Planning,[object Object],Plan the following,[object Object],Keyword Research,[object Object],Review Competition,[object Object],Site Structure,[object Object],[object Object]
  Building Blocks of SEO
  Helps provides rankings
  Look for larger sites
  What are they doing
  It works for them
  Taxonomy of site
  Find long tail pages
  Internal linkingTwitter.com/paulspread,[object Object]
Keyword Research,[object Object]
Keyword Research,[object Object],Most fundamental part of any SEO campaign,[object Object],Start with,[object Object],[object Object]
  Think – Customers think differently to you

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