This project report analyzes Goodyear's business in the retail sector in India. It summarizes Goodyear's product portfolio and manufacturing facilities. Research was conducted through surveys. Key findings show that Goodyear salespeople lack knowledge about products, pricing varies between dealers, and customers have little brand awareness. Recommendations include offering discounts, revising pricing, educating salespeople, and focusing on associate dealers. The conclusion is that retaining existing customers who refer new customers is important, and opportunities exist in partnering with associate dealers.
5. Product Range – India
Ducaro Hi Miler
DuraPlus
Assurance Excellence
Wrangler HP/AW
Eagle NCT5
GT3
Wrangler AT/SA
Assurance FUEL MAX
Eagle F1 GSD3
DP Series
Eagle F1 Directional 5
7. Goodyear in India
• Entered India in 1922.
• Goodyear India's own manufacturing facility was
inaugurated in Ballabgarh, near New Delhi in1961
for manufacturing farm and commercial tires.
• Goodyear USA acquired another plant in
Aurangabad in 1994 for manufacturing of
passenger car tires.
8. Core Strengths
8 Tire Proving Grounds across 5 countries
12 Major pattern families - India
53 Manufacturing facilities in 22 countries across world
4 Technical Centers dedicated to innovation
Goodyear USPs
Cutting-edge of
Technology, Innovation &
Product Development
Product Quality
Multiple Production
Facilities spread across
world Product
Availability
Robust Customer
Support & Complaint
Resolution System
24x7 Service Support
17. Findings
• There is not positive approach of the sales
persons about Goodyear. They don’t try to push
our product
• Pricing in terms of competitor dealer
• Customers don’t get enough knowledge or
information about Goodyear tyres from the
retailers.
• Brand awareness is very less.
• It’s very easy to convert the customers to
different brands.
18. Recommendation
• Goodyear tyres should provide more offers or discount
to the existing clients and they can introduce the add-
on packages to existing packages
• We should try to increase the profitability of retailers
by keeping good profit margin.
• We should focus on giving knowledge to the sale
person more than the end user.
• We should revise/update price list according to the
latest offers so that it’s easy to compare with different
brands.
• We should start focusing on the AD’s as well to capture
the market
19. Continue
• We can start a membership type of a system
for the retailer/dealers by giving to the
customer who is buying 4 tyres at a time .so
that on the next purchase he can avail 5%
discount from the retailers/dealers
• We should have similar pricing policy for the
entire dealer so that there is no problem for
dealers/retailer to deal with the customers.
20. Conclusion
• The bulk of the business comes from repeat customers,
around 70% being the repeat orders.
• Although, business comes from large customers, small
customers are from where the maximum leads are
generated.
• Once a new customer is acquired, he tends to buy
again from Dealer, irrespective of the size.
• Retailer gives importance to those brands from which
they is getting more profit.
• We have good opportunities open in front of us with
the associate dealers if we start focusing on them.
21. • Sales persons don't have complete knowledge
about Goodyear tyres
• Goodyear has different pricing strategies for
different dealers
• Customers don't have much knowledge about
Goodyear tyres
• Customers easily get influenced.
