How to write awesome email subject lines
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Learn how to create compelling email subject lines that readers simply cannot resist!
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How to write awesome email subject lines
- 3. Digg is a good source of excellent headlines. It’s a social news website that lets people vote stories up or down, called digging and burying, respectively
- 4. They use curiosity-driven headlines that get people’s attention and leads readers to read the story. E-mail Subject-lines are abbreviated headlines with a punch!
- 7. Use benefit-driven subject lines that get straight to the point and offer a direct benefit to the reader right away or what’s in it for them.
- 8. For example: • What You Can Do to be on Top of Google Places? • How Facebook FanPages Can Improve Your Sales? • Why You Should Not Miss Out the Mobile Trend? • Want to Grow Your Business on a Limited Budget?
- 9. Research what average Americans are talking about. What is trending right now?
- 10. Use what’s in the news! Are there any related headlines you can adapt as your subject line?
- 11. Article Headline E-mail Subject-Line A Little Mistake That Cost A A Business Mistake That’s Farmer $3,000 A Year Costing You $3,000 A Year Make This 1-Minute Test of an Make This 1-Minute Test of an Amazing New Kind of Shaving Incredible New Way of Local Cream Marketing The Crime We Commit Against The Crimes We Commit To Crush Our Stomachs Our Competitors Six Type of Investors – Which Three Types of Social Media – Group Are You In? Which One is Best For You? Discover the Fortune That Lies Discover the Fortune That Lies Hidden in Your Salary Hidden in Your Tax Payments
- 12. • Power words evoke emotion powerful than an average • Shorter words are more powerful • Have a list of power words (positive & negative) and use it before and after writing your subject line Positive Negative Titan Latest You Smashes Deadly Success Shocking Ultimate Collapse Low Best Profit Discover Worst High Powerful Top Immediately Agony Bizaare Explodes Incredible Proven Slams Disappear Amazing Extra Improve Backlash Sucks
- 13. Instead of simply saying… Say… Report Teaches You How To Get Shocking Report Reveals The Traffic From Google Secrets To Free Google Traffic 10 Ways To Market Your 10 Sure-Fire Methods to Business Market Your Business Solving a Boring Party 5 Killer Solutions to End Boring Parties New Products that will Help Fresh Technologies that will Your Business Transform Your Business How to Improve Your Golfing Why Mic Jaggar is a better Skills golfer than you
- 14. • Your subject line is an invitation to dinner; you still have to cook the main course. • Use this subject line to get your email opened, but once you capture your reader’s attention, prove that you deserved it by providing a useful solution to their most pressing problem. • Remind your reader that someone understands what they are going through and cares about helping them, you will become their hero.
Editor's Notes
- Don't spill all the beans.... There is no need to reveal EVERYTHING in your email subject line. It’s important to build some suspense, curiosity and intrigue...
- “An effective subject line is approximately six to eight words, or around 45 to 50 characters,” says Matthew Johnson, EDM specialist at Vision 6. “The reason is that when a recipient actually views the email, most will do so in their preview pane and that’s limited to about six to eight words. You’ve only got that much space to attract the reader’s attention and entice the open.”