Learn how to create mobile landing pages using WordPress

1. For Transformational Outsourcing
Social Media Department

2. Mobile Landing
Pages (MLPs) are
mobile enabled
web pages that
show up on mobile
devices.

3.  Opt-in pages for
mobile advertising
campaigns
 Coupons
 Sharing personal
details as in a
personal card
 Place to send mobile
SMS opt-ins

4. What you need?
 Login to your
WordPress account
 Install the Mobile
Landing Page (MLP)
plugin if has not
been installed yet.

5. 1. Under Mobile LPs tab, click the Page Builder.
2. Enter the information on the appropriate fields.
 Name of MLP (This is the internal name and will not be displayed
on the MLP.)
 Content (Use the toolbar to format text or insert images/links.)
3. In the Header Options section, you can select either None, Image,
Headline, Both from the Header Type drop-down menu.
 Header Image should be exactly 480 pixels wide.
 Type the Headline name on the Headline field.
 Format the Headline title as desired using the appropriate drop-
down menus, such us font, font color, background color.
4. In the Style Options section, choose the font color, background
color, and link color to be used on the content body. You can also
use the Custom CSS if you want.

6. 5. In the SEO Options section, enter the following information on the
appropriate fields:
 Page Title – Usual max. title is 60 characters.
 Page Description - – Usual max. title is 160 characters.
 Page Keywords – separate each keyword by commas
6. In the Nuts and Bolts section, enter the following information on the
appropriate fields:
 Non-Mobile Redirect URL (This is where you redirect a visitor who comes
to your MLPs using a non-mobile device. If you leave it blank, it will
redirect users to your site’s homepage.
 Head Code – Enter code if you want to put your Google analytics or some
other tracking script, or any custom javascript. This will not be visible on
to the end-user.
 Foot Code – Same as with head code but this will be visible on the MLP.

7. 7. Click the Publish button on the top-right portion of the page.
8. To preview the MLP, click the Standard Preview or the Developer
Preview.
 Standard Preview – gives you an idea on what an average user will see on
the MLP
 Developer Preview – allows custom styling as you click on specific
elements of the page, similar to how Firebug works.
Developer Preview
Standard Preview

8. 9. Once the MLP has been published, it should now be listed in the
Mobile LPs section. There, you have the option to edit, delete,
preview, or duplicate the page.
 Duplicate option – This allows you to create an exact copy of the page so you can
simply edit it instead of manually creating all the elements of the page, similar to
the “Save As” option works on MS Office.
Reminder: Update the permalink for duplicate pages.

10. There are 5 billion plus cell phone users
versus only 1.8 billion Internet users.
This market is already almost 300%
larger than the internet.
With over 50% of all social media posts
being made from a mobile device you
can see the potential.

11. In 1999, most In 2011, the next big
people were just area for growth is
starting to get the mobile. You can
Internet. Twelve either be a part of it
years later there or be left in the dust
are many who while your
missed out on that competitors take
huge opportunity. advantage of this.

12. Mobile is a fast medium, so you only have a small window of
opportunity to grab someone’s attention. That is why your
mobile landing pages must communicate your message quickly.