Die Organisations- und Kommunikationskraft und -fähigkeit der Gesellschaft hat durch die fortschreitende Digitalisierung und Technologisierung eine noch nie dagewesen Dimension erreicht und stellt damit die bisherigen Organisationskonzepte in Verwaltung Politik und Wirtschaft in Frage. Die Spannungslinien der Veränderungsprozesse verlaufen durch bestehende Geschäfts- und Machtmodellen und sind vielfach Treiber der aktuellen politischen und wirtschaftlichen Diskussionen. Der Vortrag zeigt, wie Kooperationsmodelle und Wertschöpfungsketten in Wirtschaft, Verwaltung und Politik mit der Gesellschaft gestaltet werden können; welche Geschäfts- und Verwaltungsmodelle transformiert werden müssen; wie offene Innovationskonzepte in die Wertschöpfungskette integriert werden können; wie und wo die Organisationen Transparenz strategisch einsetzen können.

1. Open Value Chains in
Politics, Economy, Society & Science
Dr. Peter Parycek, MSc, Centre for E-Government, Danube University Krems

2. #I BRIEF HISTORY

3. Agrarian
Society

4. Media Revolution (Letterpress)

5. Industrial
Society

6. Media Revolution (TV&Radio)

7. Media Revolution (Internet)

8. Open Commons Philosophers
Ivan Illich: People become dependent on the expert knowledge of
professionals they lose faith in their own capacity to act.
Doug Engelbart: Vision of distributed and decentralised
technologies.
Guy Debord: Society of spectacle  Spectacle is the opposite of
dialog  modern passivity! Spectatorship hinders participation
Fred Moore: Ethic of sharing
E. F. Schumacher: Small is beautiful “production by the masses
not for the masses”
Fred Turner: „… produce a social sphere, in which we are all
one“

9. Networked
Knowledge
Society

10. #II EMPOWERMENT

11. Declining cost of production

12. Declining costs of transaction

13. Declining costs of distribution
dongga BS

14. Development in technology leads to strengthening
of our societies
Many 2 Many +
Digitization +
Convergence +
Declining cost of production +
Declining cost of transaction +
Declining costs of distribution =
Increase in the organizational- &
communicational ability of
society
31/08/2012

15. #III PRINCIPLES

16. 1.Collaboration
31/08/2012

17. 2. Transparency

18. 3. Sharing

19. #IV OPEN VALUE CHAIN

20. # 1 Politics
Transparency, Participation & Collaboration

21. Opening of the policy process
Evaluation Agenda Setting
Policy
Cycle
Implementierung Formulierung
Vgl. P. Müller

22. Agenda Setting
https://wwws.whitehouse.gov/petitions

23. Verbalization
http://stjornlagarad.is/english/

24. Implementation
http://challenge.gov/

25. Implementation (Sharing)
http://data.linz.gv.at/

26. Implementation (Cooperation)

27. Evaluation
http://mps-expenses.guardian.co.uk/

28. #2 Society
Revival of common goods

29. New Paradigm …
Nobody owns it
Everybody uses it
Anybody can improve it
daveeza

32. http://www.openstreetmap.org/

33. http://www.ushahidi.com/

34. architectureforhumanity
http://architectureforhumanity.org/

35. http://opensourceecology.org/

36. http://www.makerbot.com/

37. 4 Transactional Frameworks
Market Based Non Market
Decentralized Price System Social Sharing &
Exchange
Centralized Firm Hierarchy Government &
Non-Profits
Yochai Benkler

38. #3 Economy
Technology Disruption in almost every branch

39. Closed hierarchical Open networked
Organisation Organisation

41. http://jonaslinde.se/2011/06/open-services-value-cha

42. Closed traditional Open networked
Music Model Music Model
Recruit Artists Record Themseves
Sign Artist
Use co-creators
(using the Internet) Trensetter sites
Record Tracks Trendsetter
Promote Tracks
Use co-creators Patronage sites
(no Internet)
Distribute CDs
Management Intermediary sites
Artists manage PR: Web site,
YouTube, Facebook & Co
Publicity Disseminator sites
Henry Chesbrough

43. http://www.threadless.com/

44. Goldcorp Challenge:
2000: $ 575.000 price money
Überraschende Teams: Studenten Berater,
Mathematiker, Militär, …
110 Ziel: 50% waren vorher nicht bekannt!
80% der neuen Ziele = 8 Millio ounces of gold
$10.000.-- 1999 wären heute $125.000.--

47. Governance Structure
Hierarchical Flat
Open
Participation Method
Innovation Innovation
Market place Community
Closed
Consortium
Elite Circle
Developed for Businesses: Pisano & Verganti

48. • 200.000 Scientists
• R&D: Boeing, Dow, DuPont, Novartis, Procter &
Gamble, Air Force Research Labs, NASA, In-Q-Tel,
…
http://www.innocentive.com/

49. • A single customer has saved Dell $1million in support costs
• In 1 year: 10,000 fixes viewed 2.5 million times.
• 9,000 ideas contributed to Dell Ideastorm
• 120 ideas put into practice

50. #4 Science
The New Era of Networked Science

51. Collaboration: Citizen science
Clickworkes on Mars

52. Collaboration: Citizen science
Galaxy Zoo

53. Collaboration: Citizen science
Ornithology

54. Sharing Data
Human Genome Project

55. Sharing & Collaboration
Bradner laborator
CIC1=CC=C(C2=N[C@@H](CC(OC(C)(C)C)=O)C3=NN=C(C)N3C4=C2C(C)=C(C)S4)C=C1

56. Dr. Peter Parycek, MSc
Zentrum für E-Governance, Donau-Universität Krems
peter.parycek@donau-uni.ac.at
+43 2732 893-2312
http://www.donau-uni.ac.at/egov